In the conference room on the fifth floor of Shuangke Industry.

Rong Weitao, deputy director of the Civil Products Division, sat expressionlessly on the speaking seat at one end of the circular conference table, looking at the subordinates on both sides.

On the left are eight employees from the offline physical promotion and sales team, and on the right are seven employees from the online promotion and sales team.

Under the silent gaze of Deputy Director Rong Weitao, the fifteen employees of these two groups all sat upright and did not dare to speak.

Well?

Rong Weitao suddenly looked at a young employee in the online network promotion and sales team, which seemed familiar?

The young employee sat next to the supervisor Song Siyue, revealing half of his handsome face.

This young man seems to be ...... Seems to have seen it somewhere.

remembered that his wife Wang Zixuan worked at Two Angel Technology Company, and in the company lunch photo he took, there was a young man who looked very similar to the one in front of him.

However, Rong Weitao thinks that it should just be similar, the young man in the photo is the president of Two Angel Technology Company, and his family should be super rich, otherwise he can't stand the failure of the company like this.

The one in front of me is certainly not.

After shaking off these thoughts, Deputy Director Rong Weitao slammed the conference table.

Start training.

"Now I would like to ask the two supervisors to report on the results of last month's work."

"The offline group will come first."

The director of the offline group is Ge Zhikang.

He was a little chubby, and seeing everyone's eyes on him, Ge Zhikang was extremely embarrassed for a long time.

"Up...... Last month, we visited a total of five national supermarket chains and 13 regional supermarkets and store brands. ”

"We have also negotiated brand cooperation plans with a number of shopping malls in the city, and five shopping malls have expressed their intention to cooperate."

"In addition, there has been some progress in the promotion of portable generators."

"There are already 12 outdoor brands in the city, and our Shuangke portable generators and sportswear have been put on the shelves."

After Ge Zhikang finished speaking, he quietly sucked his stomach to make himself less conspicuous.

But this is useless, Deputy Director Rong Weitao said sternly, "So the achievement of your offline group is to have our portable generators and sportswear placed in twelve outdoor stores?" ”

"That's your results?"

"But why is it that for a whole month, your offline group only sold less than 60,000 yuan of clothing."

"Portable generators, only three sold?"

Ge Zhikang explained in a whisper: "Our group has only been established for two months, and many cooperation plans are still being negotiated. ”

"This month, I promise that our group will make a breakthrough in supermarkets and regional chain brands."

Deputy Director Rong Weitao turned his attention to Song Siyue, the director of the online group, "Now the online group reports the work results of last month. ”

The supervisor Song Siyue's mentality is much calmer than that of Ge Zhikang in the offline group.

"First of all, I want to take the lead in reviewing the performance of our group."

Director Song Siyue said in a low voice: "In the last month, although our online group has opened the flagship store of Shuangke civilian brand to all well-known shopping and live video APP. ”

"But because of our lack of capacity and the fact that we are just getting started, the sales of these flagship stores are very low."

"In addition, in the most popular video promotion at present, our group is not good enough."

"Last month, we shot six promotional videos, but the overall number of views was less than 300,000 and the number of likes was less than 5,000."

What was Rong Weitao's performance last month?

Director Song Siyue's voice became a little quieter, "The clothing category has sold 130,000 yuan, and the portable generator has sold seven units, with a performance of 17,000." ”

"So your offline and online groups have a total performance of less than 220,000 last month?"

"Good." Rong Weitao looked at the two groups of people with serious eyes, "Come, you tell me, the performance of 220,000 yuan, how can I explain to the product department above?" ”

"We are a Shuangke industry here, and we are one of the top 500 enterprises in the country."

"We are a super-large enterprise with a stock market value of more than 300 billion."

"It is a leading enterprise in the world's textile and garment manufacturing equipment."

"As a result, our civil products department achieved more than 200,000 yuan last month, which is equivalent to half a machine sold by the product department."

"You tell me, what is the meaning of your online and offline groups?"

The two supervisors, both offline and online, were silent.

Ye Ran thought to himself that the meaning of our existence is to receive a salary.

Strictly speaking, the performance of more than 200,000 yuan cannot be blamed entirely on the offline and online groups.

Combined, these two groups have only fifteen employees.

The two groups were established for two months, and the employees were all transferred from each group, and the business was not proficient at all.

There is also a double industry that honestly builds textile and garment manufacturing equipment.

One of the most traditional industrial equipment manufacturers, it is okay to get involved in civilian products.

As a result, he intervened, and he was reluctant to invest in publicity.

When he first entered the industry, it was understandable that he made a performance of less than 220,000 last month.

If you want to blame, you can only blame Shuangke Industry for having too little sense of existence here for ordinary people, and 99% of ordinary people have never heard of those famous products.

This is like a photovoltaic new energy company in the top 100 in the country, running to Douyin Live to sell toilet paper.

Who the hell does the audience know about you?

"You don't speak, do you?"

Rong Weitao continued to pour out his anger, "I know what you guys are thinking, it's nothing more than blaming the company for investing too few resources in your group. ”

"Resources are always earned, and KPIs are not up to scratch. Not to mention the investment of resources, the two supervisors of you are directly transferred, and the team members are scattered. ”

"Today is the number one, the new month."

"Now I announce this month's assessment."

"This month is only about performance, and there is no reason or situation to talk about."

"The performance is not up to standard, the supervisor is transferred, and the team members are dispersed to other positions."

"Whoever meets the performance standard will stay, and whoever has a performance that greatly exceeds expectations will be promoted."

After Rong Weitao finished speaking, he took out a document from the table in front of him and handed it to Song Siyue, the supervisor beside him.

Song Siyue took one out of it and handed it to the side.

After a lap, everyone from the supervisor to the team members got one.

After reading the content, most people's faces were faintly green.

Only Ye Ran's face was as usual.

This month, the civil products department is like crazy, and under the huge performance pressure, Ye Ran will definitely not be able to fish all day long like before.

It's better to quit and run away.

July Performance Appraisal Form:

The hard task of the offline entity promotion and sales team is to talk about the next national supermarket chain, or three regional supermarket chains and store brands.

At the same time, the sales performance in July must exceed 500,000.

The online network promotion and sales group does not have the hard indicator task of promotion.

Just like the director Song Siyue said that the online group has successfully settled in all mainstream shopping apps and live video apps.

It's all nonsense to find reasons for the group's performance.

Opening a flagship store on these apps does not require technical content at all, just a qualification certificate and a deposit.

Being able to sell products is the skill.

Therefore, the online group only has one performance appraisal, and in July, the performance of the online group must reach 1 million, which is almost five times that of the previous month.

This million, the online group can continue to work when it reaches it.

If it is not reached, the supervisor will be transferred, and the team members will be directly assigned to other positions.

In addition to the different performance appraisals of the two groups, this document also sets out requirements for all members of the two groups.

This requirement is not a hard and fast rule, but it will have a direct impact on the individual KPIs of the members present.

At present, Shuangke Industry's civilian products are mainly sportswear, after all, Shuangke Industry's core business is the production of textile and garment manufacturing equipment.

In the document, each member of the audience was assigned a clothing product.

And what they have to do is to try their best to promote and sell the clothing products assigned to them.

Ye Ran deliberately looked at his online group, in which the supervisor assigned the most difficult sneaker products.

Then Su Ling, who was in charge of the group's finances, was assigned an outdoor backpack that was also very difficult.

said that these two products were difficult because Ye Ran had to complain about the design aesthetics of the product design group under the civilian products department.

Even though you're all transferred from the industrial product design department, it's not like you don't have any aesthetics at all.

The online group warehouse is full of products they designed and produced, the backpacks and sneakers, Ye Ran is earthy and old-fashioned when he wears them, who wants to spend money to buy them?

Then there was Chen Jiancheng, who was in charge of the lighting and camera, and he was assigned sports shorts.

Miao Mengying was assigned to the sports knee pad.

Pan Hui, who had a good relationship with Ye Ran, was assigned to a sports short sleeve.

As for Ye Ran, who entered the group at the latest, he was assigned to the sports waist bag.

Sports belt bag ......

Ye Ran's scalp was numb, and he quickly thought of resigning in the afternoon and picking a pick.

Because those sports waist bags in the warehouse, it is better to say that it is a waist bag, but it is better to say that it is an elastic belt.

This kind of sports belt bag is usually worn by outdoor runners on their waists to keep their mobile phones or keys.

The conventional sports belt bag looks rough and unsightly, so now a hidden waist bag is popular.

It is similar to the elastic strap designed and produced by Shuangke Industrial Design, with a bayonet-free design.

The strap is stretched straight out and draped around the waist, and the front of the strap is a double-layered fabric that can be tucked into a mobile phone, and some small bits and pieces.

But obviously, people's design is professional, and Shuangke Industry is amateur in this area.

Shuangke Industry's hidden sports belt bag is in three colors: black, white and gray, and there are no details at all.

Unlike the ones on the market, not only is there a wide variety of colors, but there are also bright strips on the edges that highlight the beauty, and the second layer is curved stitching to distinguish the front and back.

Shuangke Industry can beat them in terms of quality, but it loses to a mess in terms of design.

However, this hidden waist bag pays the most attention to the beauty of design.

Anything that costs more than ten or twenty yuan can be carried on the body to pretend to be forced, sporty and professional.

No matter how good the quality is, it can't stand up to ugliness.

Of course~

The Civil Products Section was ruthless this time, giving the two groups huge assessment pressure, and at the same time, they also gave sweet dates.

After the assessment of the group is completed, all members will have bonuses.

The more sales of a single product promotion assigned to an individual, the more generous the reward.

If an individual completes 20,000 sales, the bonus will be doubled next month.

After completing 100,000 yuan, the supervisor's year-end bonus will be doubled, and the salary of team members will be raised by one level.

After completing 300,000 yuan, the supervisor's salary will be raised by one level, and the team members will be promoted to the position of deputy supervisor.

Complete 300,000, promoted?

Ye Ran, who was going to hand in his resignation letter in the afternoon, was suddenly attracted by the word [promotion].

The promotion is good, and the promotion is a head!

It just so happens that Erangel Technology Company has not had any projects in business?

Isn't it okay to sell hidden running fanny packs?

It doesn't matter if you can't sell what you sell.

At the same time, they can also find projects for those three employees to work on, and they don't have to worry about the company going out of business all day long.

If you are a deputy supervisor, in front of relatives and friends, isn't it to the limit?

Twenty-two years old, a certain deputy director of Shuangke Industry!

Although this deputy supervisor just sounds popular, the salary is still a technical sequence, unlike the supervisor, who enjoys the salary of the management sequence.

But that's enough.

In addition, when the quota of entrepreneurial support assistants arrives next month, all the products used by him to buy Shuangke Industrial Products may be able to climb to the position of supervisor.

And next month, next month!

At the same time, he is the senior executive of Shuangke Industry, and he is also the president of Two Angel Technology.

Left hand to right hand!

No matter how you look at it, it's a win-win situation.

So what are you waiting for, Ye Ran immediately took out his mobile phone and quietly compiled the application form under the table.

Application for the use of support quota:

With the unremitting efforts of all employees of Two Angel Technology Company and careful research.

We unanimously believe that sports products, which are increasingly sought after by consumers, are very suitable for the company's current main business items.

In order to make the company profitable as soon as possible and achieve bigger and stronger.

I worked hard for many days to negotiate, and finally reached a strategic cooperation agreement with Shuangke Industry, a top domestic clothing-related manufacturing enterprise.

The hidden sports belt bag produced by the company has many advantages such as simple and practical shape, classic color, high quality, low price and so on.

Therefore, after inspecting and researching many products, Two Angel Technology Co., Ltd. listed it as the first product management project.

Now apply for 250,000 yuan of funds to purchase this product.

At that time, Two Angel Technology Company will provide professional publicity and promotion to sell the products and make huge profits.

"Ding~"

"Your savings card account with tail number 2541 has received 250,000 yuan."

The entrepreneurship support assistant directly approves in seconds.

Only applied for 250,000 yuan because Ye Ran had to leave 50,000 yuan for employees' salaries, as well as daily catering expenses.

As for the problem that there are still 50,000 to complete the 300,000 quota, Ye Ran is not worried.

The retail price of the waist bag hanging in the flagship store is 20 yuan, and the bulk purchase price of supermarket customers is 10 yuan.

Employees promote sales, of course, they can get the bulk purchase price.

Ye Ran directly sold this batch of hidden waist bags at half price for five yuan at that time, and he was afraid that no one would buy it?

250,000 cut in half, and you can take 125,000 to buy, and gently send more than 300,000 requests.

If you do this and put it on someone else, it is called going out of business at a loss.

On the two angel technology company, this is called the early subsidy users to seize market share and cultivate customer groups, which is a very clever publicity and marketing method.