After Han Jun heard about Wang Hongyu's opening of the bookstore and bookstore, he felt very pleased.

As an official from a foreign land, in addition to his achievements in reassuring the people, farming, water conservancy, military conscription, and training, he also wanted to have more or less legitimate ways to make money.

Readers promote the opening of bookstores, which is the most suitable way to make money in line with identity and fame.

He thought about it, printing books and bookstores are two different things.

Books were printed outside the city, and bookshops sold books inside the city.

He was very familiar with the city, and stroked his beard to analyze: "Baoding City is a famous ancient city, and it is a famous city with prosperous history and culture. The four old streets in the east, west, south and north have their own characteristics, and all of them have gathered a lot of people and markets.

Among the four old streets, West Street has the greatest influence, and it has been the most core prosperous area since the Song Chunhua period. Its location is adjacent to the governor's yamen, and the length of the street and the scale of the shops are second to none in Baoding.

Therefore, the bookstore is located on West Street. ”

"The location is up to Lord Han's arrangement."

Wang Hongyu said in his heart that it is different if he has the support of the governor, which is equivalent to directly gaining a foothold in the most core position.

The two also discussed that the families of the officials of the governor's yamen should invest a little, take out a small amount of red, and regularly provide high-quality paper and some imagination to the governor's yamen.

In this way, even if there are variables in the future, this business has also taken root in Baoding.

Han Jun helped people to the end, and now he directly set the location and chose a two-story wooden building as a bookstore.

This building sits on the north and faces south, with a brick and wood structure, and a two-entry courtyard behind it, which is convenient for the storage of books and the residence of the clerk.

"Please also ask the Governor to name the bookstore."

Wang Hongyu asked Han Jun to finalize the last thing in the bookstore.

Naming is a very important thing, Han Jun has been busy with government affairs all the year round, and he is a little unfamiliar with poetry and literature, but the foundation has always been there. At this time, I am quite happy to use it again.

After pacing and thinking about the incense, he proposed: "Zhuoer Bookstore takes the gentleman's outstanding as the source, reflecting the spirit of our bookstore although it serves readers, but advocates excellence. ”

"Good!"

In fact, in addition to making money, there is also a plan to publicize the bookstore.

Wang Hongyu came from later generations, and he knew very well that since the late Ming Dynasty, it was a period of rapid development of books and propaganda materials, and of course he was well aware of the significance of disseminating theories, propaganda ideas, and correct strategies.

In addition to popularizing and translating books, I also need to create easy-to-understand newspapers, as well as all kinds of books and periodicals and document leaflets.

This brings us to the matter of printing.

Since the middle and late Ming Dynasty, the printing technology has been greatly improved, whether in the number and type of printing, or in the printing technology and technology have greatly exceeded the Song and Yuan dynasties.

As far as the technology of movable type printing is concerned, movable type printing of various materials such as clay movable type, wooden movable type, copper movable type, and lead movable type appeared in the Ming Dynasty.

Among them, movable type printing was widely used in the Ming Dynasty and became one of the most common printing techniques. Compared with engraving printing, movable type printing is not only efficient but also saves time and money because of the easy availability of materials and cheap raw materials.

This allows you to quickly print the content you want to publish.

It can also engage in advertising, publicity, illustrations, color printing, etc.

Bookstores around the country make full use of the various elements of the texts of the books they publish, and package them to achieve the purpose of advertising. In view of the needs of market competition, marketing promotion, winning audiences, and obtaining profits, booksellers create different forms of advertising from titles to content, from text to illustrations.

Wang Hongyu can attract sponsorship and advertising, attract more people to invest in himself, and advertise his and his partners' industries.

Many citizens in northern towns may not know about the emergence of honeycomb coal. Advertising through popular books and periodicals can play a role in promoting. There are also fine color printing books for doors, landlords, and wealthy households, and you can bring illustrations such as chiming bells, glass crafts, and soap, which will definitely play a considerable role in publicity.

In the Ming Dynasty, when color printing was carried out, the advanced technology of "overprinting" was added just right. Although overprinting was invented in the Yuan Dynasty, it was only during the Wanli period that it was widely used.

This overprinting is the world's earliest color printing, and it was developed on the basis of block printing.

The method of color separation and plate separation is adopted, and the result is that multiple colors can be printed on a single paper. This printing technology is more complex, and generally includes three modes: coating, engraving and arching.

At the beginning of the Ming Dynasty, there were only overprints in two colors, Zhu and ink. With the improvement of printing technology, it was later possible to overprint in four or five colors, and this kind of book was called four-color and five-color books.

In the future, some fashion, clothing, especially high-heeled shoes, stockings, tight skirts and other industries planned by yourself, can be through color printing and advertising to create a publicity effect that is absolutely superior to others.

The popularity of illustration has led a group of painters to join the printing and publishing industry. Naturally, their works are unsurpassed by other engravers, which greatly improves the quality of the illustrations.

Wang Hongyu plans to take the opportunity to coordinate the Chinese painting industry, and carry forward Chinese painting, Chinese food, traditional Chinese medicine, and tea, porcelain, and silk, which have been famous all over the world, as a Chinese cultural industry.

Through missionaries such as Jinnige, some down-and-out and unappreciated painters from Europe were brought to China to live a stable life through printing and illustration.

Imagine how interesting it would be to imagine that the famous Impressionists would be born in their own industry and become a part of Chinese painting

Han Jun thought about it, the location of this bookstore is indeed more difficult to choose than the bookstore.

It is necessary to consider many factors such as timber, water source, paper transportation, etc.

He thought about it, but he was not very sure: "There are many rivers around Baoding, but there are not many places where it is convenient to take timber and transport it to the bookstore."

The Fu River, which runs through the city, and the Qingshui River in the south of the city are very close, but there is not enough timber around. There are many rivers in the south of the city, but they are all used for irrigation, which is not very suitable. ”

Wang Hongyu added: "At this time, it seems that poplar and willow wood are mostly used for printing, and bamboo and wood are also used in the south, so of course we don't produce them here." Is there an area with a lot of poplar and willow trees nearby? ”

"Oh? That's true. To the west, it is close to the Taihang Mountains, but at least to Manxian County. ”

"How far is Manxian County from Baoding City?"

"About 40 miles."

"Is there a river connection?"

"Hahaha, there really is." Han Jun laughed, if he asked other officials, he might not be able to answer it. However, many of Baoding's soldiers and horses are located in the mountains of Manxian County, where there are mountains and rivers to facilitate training and stationing.

"Very good, then choose a suitable place in Manxian County to set up a printing office, and drive the surrounding farmers to plant poplars and willows, as well as the development of the paper industry."

The two of them decided on this important matter.