The cost of relying on wood alone is still relatively high, especially in the cold of North Zhili at the end of the Ming Dynasty, a large number of trees will be cut down and burnt charcoal, so the wood resources in the plain area are not cheap.

There is a lot of timber in the Laiyuan area of the Taihang Mountains in the west, but there is only this raw material supply channel, which is not very stable after all.

This requires the largest and useless wheat stalks in the region.

Winter wheat is basically grown in the region, and a large amount of wheat stalks need to be processed immediately in early summer before millet can be planted quickly.

Of course, these straws will be burned directly.

After all, winter wheat is harvested in summer, not winter, and there is simply no space and cost to store as fuel.

Wheat straw can be used to produce coarse straw paper, and if there is a chemical industry, it can also be directly used as a raw material for printing books.

In the case of stamping machinery, it can be made into furniture with low hardness requirements such as tables and stools.

These are all things that can be prepared later.

Wang Hongyu's eyes suddenly lit up, and he thought of a good idea.

That is to imperceptibly engage in some books and propaganda materials for Baoding soldiers and horses.

Wang Hongyu discussed with Han Jun to directly open a bookstore branch in Manxian County, although the scale is relatively small, but the cost is relatively limited.

This is equivalent to tapping the market from the demand side, and the target customers are not only the landlords and citizens of Baoding and nearby towns, but also the soldiers and horses of Baoding.

Through the bookstore, we have carried out long-term contact with Baoding soldiers and horses, and started basic education and propaganda work for soldiers in a targeted manner, so as to do some military transportation work in the future.

After all aspects were discussed, Han Jun finally put forward some of his doubts> "Baoding is not much worse than the capital, and it is much worse than Jiangnan, there are not so many officials' families and literati, and the bookstore must be psychologically prepared not to make much money." ”

That's a very practical statement.

Wang Hongyu didn't hide much that the waterway with Tianjin is very smooth, and the waterway with the capital is very convenient, if it is only in one place, of course he can't make any money, so he has to prepare for distribution. ”

"What Master Han said is that my bookstore not only sells books that are available in other places, but also sells some unique publications, such as the popular science of weapons."

Just like the weapons magazine of later generations, it is rich in pictures and texts, introducing various weapons around the world, accompanied by various true and false analysis comments.

Baoding is an important military town.

The civil and military officials here will manage the affairs of weapons and armaments. If there is a magazine that records various weapons such as Hongyi cannons, generals' cannons, turtledoves foot guns, lightning guns, and thunderbolts, as well as comments on many ancient and modern war processes, then there must be a market.

Later generations of weapons magazines and military history newspapers and magazines have always had a stable market, and before the Internet was highly popular, many old people and young friends liked this in the past.

Now no one is doing it, but if you do it yourself, of course you can make a blockbuster.

He also introduced to Han Jun, introducing that at present, the mobile library of Beijing Normal School has a collection of 10,000 volumes, not only classic ancient books and best-sellers, but also some Western books.

For example, the Geometry and Don Quixote, which are now ready.

It is the only good book in the north and south of the country, and even if many people may not buy it, it can at least explore a market.

Han Jun deeply thinks that Baoding may not be able to make money, and it also includes many prefectures and counties in Tianjin and Beizhili.

In fact, Wang Hongyu has deeply considered the consumption target, made a detailed analysis of the market, customized special books and periodicals for different audiences, and made long-term science popularization, publicity and guidance for the target group.

The literati landlords, mainly scholars, families, and wealthy households, were the main consumers of books before the late Ming Dynasty.

This class of individuals has a strong consumption power, especially for the four books and five classics, poems and songs, classic historical books, ancient and modern commentaries, celebrity writings and other reading materials related to fame and fame.

Just like the teaching materials and teaching aids of later generations, the industry is very large.

After 200 years of market competition, a fixed industry has already been formed, and now Wang Hongyu is not the best policy.

This group also has the same consumption point as ordinary people, that is, they like this type of books and reading materials. Compared with all kinds of interesting talks, anecdotes, ancient and modern love, I especially like to be more literary.

This is not the focus of Wang Hongyu either.

Among them, a small number of people are interested in works such as philosophy of science, technological creation, travelogues from all over the world, and landscape biology.

This is the part of the market that has limited development, and it is also the area that Wang Hongyu wants to focus on, promote popular science, and long-term publicity and guidance.

Aiming at the group of scholars, engage in this direction.

You can't make much money just by that.

There is also a broader consumer group.

That was the rapidly developing burgher class of the late Ming Dynasty.

The Ming Dynasty had a large number of citizens and involved all walks of life. Middle- and lower-class merchants, artisans, artisans, artisans, lower-class literati, prostitutes and entertainers, vagrants, and peddlers and pawns all belonged to the burgher class.

These groups are relatively unwilling to pursue fame and competitiveness, and their willingness to consume "ancient teaching aids" is not so high.

There is a clear tendency to buy popular books, interesting stories and practical books.

Wang Hongyu took away thousands of books from his uncle Liu Ruoyu, and there are almost no such books.

Walking around the major study rooms in the capital, most of these books are also placed in the corners, but most of them have been looked at and moved.

He sent people to observe for a few days, and found that ordinary people often went to the study to look through these books but did not buy them.

Customers are looking at these books several times more often than classic books, but bookstores are selling the opposite, selling much less than classic books.

What does this mean?

Poor.

Most of the people in the market work for a year, earning about ten taels of silver, and many people are reluctant to spend dozens of dollars to buy these books.

Even if you really want to see it.

Even if the literacy rate has increased significantly, much higher than in the Qing Dynasty, the requirements for culture and entertainment have also increased correspondingly.

The purchasing power of monomers is still too bad.

As a vast group, hundreds of times the volume of scholars, it is just over a little more than a little more than the consumption of books.

In addition to purchasing power, most people also have relatively little leisure time.

Therefore, the bookstore, or book industry, in this era, will not take them as the main target.

In Wang Hongyu's view, this is "choking and waste food", and there is a lack of modern business strategy.

If you can't afford it, you can rent a book~

In addition to the single way of renting books, you can also pay a deposit to borrow books~

There is also a library~

Selling books, reading books, listening to books, dramas, drinking tea, catering, teaching literacy, music, geography, painting, and the cultural industry has been carried out in one stop.

My mobile library of the Beijing Normal School is a collection of the above functions.

Although it is now possible to achieve less than one-tenth of it~

The next day, the mobile library in the middle of the line arrived.

As a librarian, Wang Hongyu immediately threw himself into the sea of books, and with his limited level of Latin, he specially selected four books and gave them to Jinnige, Wang Zheng and others for translation.