Chapter 396 Commercial Development

Maritimoho won two in a row.

What's even more unexpected is that he scored 9 goals in two games and did not concede a single goal, completely defeating two opponents in a crushing manner.

At present, in the league standings, with the advantage of goal difference, it has beaten the top three of the Portuguese Super League and temporarily reached the top.

In terms of personal data, Vukovic scored four goals in two games, and shared four goals with Carlos Vinicius of Benfica to tie the top scorer list.

In the assist list, Wang Zi is also ranked first.

For such a result, the outside world was surprised, but I didn't expect the Maritimo pheasant to become a phoenix, seeing the broken team that was about to be relegated, after a thorough fight, not only did it break the jar, but it also came back to life.

There are also disdainful outsiders, who think that it is just shit luck, the first game is Braga underestimated, plus the league did not enter the state at the beginning, and the second game Portimonense is purely the away team is too bad. Adding that both games were played at home in Maritimo doesn't tell the whole story.

When I was a child, I was not fat, and there were examples of teams that were first after the first five rounds, but were relegated at the end of the league.

Football professionals have put away their contempt for Maritimo and have begun to seriously study their technical and tactical styles and playing styles.

After research, it was found that this is indeed an interesting team, the possession rate of the two games is not as good as the opponent, but the number of times the number of attacks into the opponent's 30-meter area and the number of shots on goal are several times that of the opponent, and the distinctive defensive counterattack style is matched with the all-attack and all-defensive style of play, although the tone is based on rapid advancement, but it does not affect the smooth passing and receiving coordination like tikitaka in certain periods of time and a certain attack.

The reactions from the outside world have been varied, but for the Maritimo fans, there is only one attitude: happy!

Mourning is greater than heart death, originally everyone thought that the team was destined to be relegated, crying and crying, making trouble, just waiting for the team to breathe, everyone accompanied to add a handful of soil to the grave, but I didn't expect it to suddenly come back to life, and a carp is straight, the waist is not sore, and the legs are not painful, look at this momentum Maybe next year can add another big fat boy!

This is a great thing for the fans of Maritimo, who are happy to keep their mouths together during the day and their legs at night.

In an interview with a local TV station in Funchal. The attitude of the fans has changed dramatically from two weeks ago.

"These players are very energetic! You can feel the passion and vitality that you haven't seen for a long time in them! ”

"I love the way the team plays at the moment! Succinct! Swift! Penetrating! ”

"We've finally got star players in our squad! Vukovic is so good, he is resurrected with full blood! Wang Zi, I think he may soon leave Portugal and go to the Premier League or La Liga giants! ”

"I admit that the Chinese coach was not friendly enough to the team before, and even shouted some radical slogans, but who would have thought that he could manage the team so well! Now that I think about it, he did a really good job before the season, he knows how to operate, he can manage, and he has the potential to become a good footballmanager. ”

"Who will remember Albert. What about Ferres? ”

……

The fans who were still waving banners and holding slogans around the club's gate two weeks ago, shouting "Chinese get out", have completely disappeared and have been replaced by the enthusiastic crowd who welcomed Wang Shi.

There are even local restaurants that have announced that if they win a match in the future, Maritimo players will be able to come and taste the special cooking cod for free, and for the scorers, they will also be given free red wine.

As Takato had predicted, the fans were forgetful. As long as you keep winning, you can capture their hearts.

With good results, there is a good box office.

The enthusiasm of the fans was greatly stimulated.

The 16,000-seat Dos Barores Stadium had only more than 5,000 spectators in the first game, which was the result of the first half of the lead and a large number of spectators coming at halftime, but more than 12,000 tickets were sold for the second game, and the ticket revenue alone was close to 300,000 euros. According to the predictions of professional institutions, the number of spectators in the next game can reach more than 14,000, which is also the largest actual capacity of the Dos Barores Stadium at present.

It's been a long time since Maritimo's home stadium has been filled with such a full house and full of singing. The extremely high attendance rate, in addition to bringing a lot of ticket revenue, also invisibly enhanced the team's cohesion and combat effectiveness.

The market development of the major European leagues has been very good, and with the influx of spectators into the stadium, the revenue of the club's flagship store has also increased.

Sales of team uniforms, fan scarves, signed sneakers, and various accessories printed with the club's logo have soared. In the past two weeks alone, sales of fan gear have exceeded the team's total sales for the entire summer.

The best sellers are Vukovic's No. 44 jersey and Wang Zi's No. 8 jersey, and their jersey sales are three percent higher than the combined sales of Maritimo jerseys last season!

The recovery of the club's commercial market is closely related to the team's performance, but it is also related to the marketing of new management such as Yan Ruyu.

The new management decided to reshape Maritimo's image and create a family-oriented, heritage-based and loyal brand model, with measures such as selecting caddies from the previous audience, discounted ticket prices for the whole family to watch the game, and close contact with the players at the Fan Open Day, in order to bring the fans closer to the players and the club.

However, a successful club can't just make a little money from the fans. The market capacity of Maritimo dictates that in order to have a greater development, it must find a wider market and a larger business sponsorship.

When Ferres left the team, his conscience found it, and he repented and handed over all the resources in his hands to Gao Yuan. Among them, in addition to several traditional sponsors in Portugal, there are also several Chinese sponsors who want to enter the market, such as XX brand tofu and XX health products.

For the Portuguese sponsors that have been cooperating for a long time before, Gao Yuan and Yan Ruyu's strategy is to continue to cooperate as usual, but for several Chinese sponsors who have not yet officially signed a contract, Gao Yuan's attitude is that all the previously negotiated agreements will be nullified and everything will be renegotiated.

Moreover, the sponsorship fee price is directly doubled.

For this reason, those Chinese companies are very dissatisfied, accusing Maritimo of not being honest, why should they sit on the ground and raise prices?

Why? Gao Yuan sneered, just with Lao Tzu's record and future influence in the country!

Before, you wanted to enter the market to buy the bottom, but at that time, because Albert Ferres was worried that it would increase the book income of Gaoyuan, so the cooperation was temporarily suppressed, and you missed the opportunity to buy the bottom, and now the club is on the rise, and the price is of course not the same. So, if you want to blame Albert Ferres, blame it!

However, Ferres has now resigned and has nothing to do with Maritimo, and even if you fight a cross-border lawsuit, this account will not be on the club's head.

In the face of the raging anger of several domestic companies, Gao Yuan only said one word to their negotiators, and they immediately turned their anger into joy and obediently paid for it.

This sentence is: "CCTV and PP Sports are about to broadcast the Maritimo game live."

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