CCTV and PP Sports cooperated with Yuanshuai Company when they first broadcast DB's Sao Paulo State Championship, and now the two sides have joined forces again to win the broadcast rights of Maritimo FC's Portuguese Super League match.

There are two main reasons why the broadcast rights negotiations were negotiated after the start of the Portuguese Super League:

First, CCTV and pp sports have concerns.

Although Maritimo is a Chinese-funded team, the head coach and some players are Chinese, but in recent years, the gimmicks of Chinese-funded teams have rotten, Espanyol, Wolves, Inter Milan, and Chinese-controlled European teams have more than 30 at most.

Scarcity is expensive, and there are more Chinese-controlled teams, so it is not unusual. And Maritimo is not optimistic about its strength or prospects, so domestic broadcasters are very hesitant.

The second is the reason for the price.

Although the Portuguese Super League claims to be the sixth largest league in Europe, it is still far from the mainstream leagues in terms of attractiveness and overall strength. This determines that it is impossible for broadcasters to spend too many resources on the broadcasting rights of the Portuguese Super League.

However, after the two battles, Maritimo used practical actions to dispel the concerns of domestic broadcasters, not only won both games, the game was very exciting, and more than half of the main force on the field was Chinese, which played a huge role.

This is different from other Chinese-controlled teams, other teams are only Chinese on the capital side, but everyone looks at the game, not how your capital side operates.

Other teams can't arouse the interest of domestic fans, but Maritimo is different, a group of Chinese under the leadership of a Chinese young marshal, defeating Europeans, this is simply like Huo Yuanjia of Jingwumen with Chen Zhen beating foreign strongmen, exciting!

Gao Yuan, Wang Zi, and other Chinese teenagers in Maritimo are all figures with their own traffic and topics, and with attention, there is advertising sponsorship, so in terms of funding, broadcast agencies are no longer so careful.

This time the broadcast rights negotiations are different from the São Paulo State Championship.

In the previous DB game broadcast, Yuanshuai Sports was a middleman, they first got the broadcast rights of the DB game from the São Paulo State Football Federation, and then resold it to a domestic broadcast agency, making a lot of difference.

But the Portuguese league is more mature and more commercialized, and there is no such loophole for Yuanshuai Sports to drill.

Therefore, Yuanshuai Sports can only help domestic broadcasters win the broadcast rights by investing in shares.

After several rounds of fierce negotiations, the domestic negotiators, represented by Yuanshuai Sports, finally won the "C package" of the broadcast rights of the Portuguese Super League at a relatively low price.

The differentiated sales of Europa League broadcast rights are very well done, divided into different tiers.

"Pack A" refers to all 34 rounds of matches, including all Power Talks.

"Package B" refers to a total of 60 matches in 34 rounds, excluding the direct dialogue between the top three of the Portuguese Super League.

The "C Pack" is a special pack that can only play 34 rounds of matches from a specific team, as well as a small number of matches with very little attention.

But that's enough, everyone is not concerned about the Portuguese Super League, but about Maritimo, or the Chinese in Maritimo. After all, even if it is a Portuguese Premier League clash between Porto vs Benfica, the attraction will not be more attractive than the Milan derby, which is the two declining aristocrats of Milan City.

It's a win-win business.

For the Portuguese Super League, this is a stepping stone to open up the huge Chinese market. Therefore, the Portuguese Super League prefers to keep the price very low and desperately wants to sell the broadcast rights to Chinese broadcasters.

For CCTV and PP Sports, it took a small amount of money to buy all the Portuguese Super League broadcast rights in Maritimo, and domestic businesses that want to add advertisements in the broadcast of the game are flocking to it, and the attention of fans is extremely high, which can be regarded as a double harvest of economic and social benefits.

For Yuanshuai Sports, although this time it earns a lot less than in the São Paulo State Championship, it is still earned, and this time it is a lying earning, as long as it is a stake with the broadcasting agency, don't worry about anything else, just wait for the advertising fee dividends, and don't worry about smashing it in your own hands like the last time you were a middleman.

Finally, there's Maritimo. Because there are institutions that specialize in buying their games, they can also enjoy additional broadcast fee dividends like the top three in the Portuguese Super League, and the books are suddenly a lot more beautiful.

More importantly, they have successfully opened the door to the Chinese market and gained the attention of a market of 1.4 billion people.

Almost at the same time that CCTV announced the full broadcast of Maritimo's league this season, countless well-known Chinese companies called the Maritimo club to discuss in-depth cooperation.

Even, a well-known domestic car brand wants to buy the naming rights of Dos Barres Stadium for the next 20 years at a price of 500 million euros.

A well-known domestic financial media commented:

"Regardless of Maritimo's final competitive results, commercially, they have made a good business!

Their decision to sign Chinese coach Gao Yuan this summer is reminiscent of the Houston Rockets' decision to sign Yao Ming.

When Yao Ming entered the Rockets in 2002, the price of Rockets owner Alexander was only $85 million, ranking first in the league owner, and it can be said that the team is about to fail. But immediately after Yao Ming entered the Rockets, countless well-known brands gathered at the Toyota Center, the home of the Rockets.

In 2006, Yao Ming's third year of entering the Rocket, Alexander's price had reached $1.2 billion, and in 2017, when Alexander sold the rocket to Tillman Fertitta, it sold for a full $2.2 billion!

Yao Ming is the cash cow of the American Alexander, and there is no doubt that Gao Yuan also helped the Chinese boss Jiang Jianzhang make a lot of money.

Boss Jiang's reputation in the investment community has always been poor, and his profit-seeking model and predatory investment methods have been criticized by the industry and won him the title of "vulture".

However, will this decision to sign Gao Yuan change our impression of Boss Jiang's inherent investment model and become a win-win situation? Let's wait and see!

……”

After the arrival of Takato, Maritimo's achievements are obvious to all, and almost everyone is sincerely happy with this win-win signing.

However, some people are happy and some are sad, and some people are not happy about Maritimo's great progress.

Moreover, this person is also the club's senior management - vice chairman Chen Wenbin.

There is a saying that there is no shortage but unevenness. Vice Chairman Chen Since he entered the club with Chinese capital, Maritimo's son has been like Wang Xiaoer's New Year - every year is not as good as the year.

However, no matter how bad the club is, his son of Chairman Chen is not sad, because he knows his share and mission very well. I only need to be responsible for my boss Jiang Jianzhang, and I don't have to worry about the rest.

The team plays stinky or not, and it takes care of its own business; Downgrade or not, it has a relationship with yourself! I only need to complete the task of "export to domestic sales" assigned by the boss and grab benefits for the boss.

All along, Vice Chairman Chen's kid has been mixing well. Although the stubborn Albert Ferres has been working against him, after all, he is a foreigner, playing power, far worse than the Chinese, as long as he firmly grasps the one-line contact with the boss, Ferres's small arms can't twist his big thick legs.

However, this laid-back boy came to an abrupt end when the damn young Chinese head coach came.

I thought that this kid was young and not deeply involved in the world, and he might know some football skills and tactics, but he was far from being good at dealing with people.

But I didn't expect this kid to be the reincarnation of Sun Monkey, with eight exquisite hearts and seven tricks, and he began to cultivate in the womb of his mother's womb!

By the time he realized that danger was approaching, he had unknowingly taken too much power!

Seeing that the situation was not good, he wanted to unite with Ferres and pit this kid fiercely, but inexplicably, this kid turned evil into good fortune, not only was he not hurt in the slightest, but he caused Ferres to resign! To be honest, I still don't understand why Ferres resigned.

As soon as Ferres got out, the Romance of the Three Kingdoms, which was originally a high-level club leader, became a two-man club, and the two sides had no buffer zone. It's going to have to be a direct battle.

Moreover, Chen Wenbin was even more sad to find that the new shareholders of the club are inextricably linked with Gao Yuan, and the new manager Yan Ruyu is wearing a pair of pants with Gao Yuan!

At this point, he has completely become a minority.

But these are not the crux of the problem, the most important thing is that Gao Yuan is Chinese, not as natural as Ferres is distant from Boss Jiang, he seems to be deeply appreciated by Boss Jiang in the process of opening up high frontiers for the club, if they have a direct connection, he will be completely thrown into the garbage heap.

Chen Wenbin was in a panic, but he was afraid of something, and at this time he received a call from the big boss Jiang Jianzhang.

The next day, Chen Wenbin walked into Gao Yuan's head coach's office with a gloomy face.

"The boss may be coming to Europe recently, he asked me to inform you that if the team can win in a row, he will come to the club to visit the team, and when the time comes, he may have a deep talk with you!"

After speaking, Chen Wenbin left without looking back.

Looking at the back of Chen Wenbin leaving, Gao Yuan sneered:

Is OSS finally coming out of the mountain? Hehe, it's kind of interesting!

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