Chapter 308: Selling Instant Noodles Can Become the Richest Man!?

Xuluo is filming in Qingcheng Mountain, and he is not only filming.

For example, Gao Zhengtao, the director of Master Xu's instant noodle factory, came to Qingcheng Mountain several times.

Xuluo allocated two Santanas to the instant noodle factory, and the factory director Gao finally had a private car to run around.

Gao Zhengtao came here, not because he was in trouble, but because he reported to Xuluo about the situation of the instant noodle factory in full swing.

Although "I Love My Home" has ended in March, it has been broadcast on major TV stations again, and the promotion of braised beef noodles from Master Xu, which contains it, has naturally penetrated into more people.

Insert a digression.

Because of the fact that Nuohe's sitcom has become famous, because of the success of "The Story of the Editorial Department", and the popularity of "I Love My Home" during the Spring Festival, this time with the addition of Huaxia TV, the broadcast rights income of all TV stations is a total of 23 million yuan.

After deducting the various production costs of 3 million, everyone made a smile.

Eying Studio took 20%, 4 million, which is enough for the factory to send out several more benefits and bonuses.

Now the salary of Eying Studio is nothing, everyone yearns for the house under repair, and the welfare bonus that can be paid.

20% of Mijiashan's team also took 4 million, and they took 2.2 million in "I Love My Home", so it can be said that through these two TV series, they not only got fame, but also money, which can really be described as fame and fortune.

And because it was too popular, Huaxia TV also asked Eying Studio and Nuohe Company to hurry up to produce the second part of "I Love My Home", Xuluo agreed, and the Mijiashan team will make persistent efforts to start producing the second part in the second half of the year.

This time, the script Xuluo did not participate and handed it over to Liang Zuo and Feng Xiaogang.

Don't look at Feng Xiaogang's current people in Miguo, but people have long taken advantage of their free time to write scripts seriously.

In the dividends of "I Love My Home", the red envelopes given by Xuluo to him and Liang Zuofeng were 100,000 yuan each, which was the most among all the actors and crew.

In addition to the two of them, the actors also have 2 million dividends, which is a little more protagonist, and the rest of the ordinary actors are a little less.

The big-name actors who came to make cameos didn't say anything about giving money, and each of them gave a box of Moutai, a box of Wuliangye, and a box of Chinese cigarettes, just to celebrate.

Huzi was sent out in such a circle, and Xuluo's reputation in the circle became even louder, and his reputation was even better.

Everyone is chatting, who doesn't say that Luo Ye is kind?

Even Xuluo himself, in addition to all the fees and taxes, can still get 8 million.

Now millions or tens of millions in the country are nothing to Xuluo.

However, a drama can earn 8 million, and it is still very happy in Xuluo.

He gave 4 million to his mother, and told his mother that the rest was used to shoot other TV series.

Shen Hong, who got the money, was very happy, in addition to saving the money, he began to think about buying some good courtyard houses in Rongcheng again, and Xu Luo didn't listen to any persuasion.

You said that in this place in Rongcheng, there is a fart for buying so many houses!

Beijing still has a little investment value, but Rongcheng is a plain, there are too many vacant land, do you still expect it to have 20 million people in the future, and the unit price of the house will reach 20,000 square meters? ….

You're thinking too much!

But it can't be helped, my mother has her own ideas, and Xuluo can't care about it.

Aren't the money earned by other parents just for their sons?

It's the same with Xuluo's side, isn't it for her to spend money to earn money for her mother?

How she spends and how she is happy, that's her own business.

……

The conversation turned back again.

"I Love My Family" was broadcast in various places, and almost half of the episodes appeared in Master Xu's braised beef noodles and Wahaha nutritional oral liquid.

Coupled with the fact that the advertisement of Master Xu's braised beef noodles is constantly bombarded on Huaxia TV, it naturally becomes good in the eyes of the people

Stuff.

The children must eat it because the children in the class are eating it, and then there are barrels of braised beef noodles that are brought to school to be brewed by the teacher - this fate must be confiscated and returned to the parents after school.

But the children are still happy to bring it.

It took a lot of teachers to understand that this was this group of stinky boys showing off!

It's so scheming at such a young age, it's really good that people don't know whether to cry or laugh.

Then the adults are also interested, and occasionally they don't want to make rice, so it is convenient and delicious to make a bowl.

The old people criticized "what is this, it's not as delicious as the noodles I cooked, and it's a waste of money", but when they came to them, they still ate "really delicious, really delicious in the world".

Oh yes.

The kind of young people who walk on the street and eat braised beef noodles and barrel noodles from Master Xu's master while walking have not decreased, but have increased.

Everyone thinks it's a fashion, a way to be unconventional.

You do it, I do it, everyone does it.

You eat, I eat, everyone eats.

So even after the Spring Festival, the sales of Master Xu's braised beef noodles are still rising.

It is common for large trucks at the gate of the factory to line up for three or five kilometers long, and those sent to other places are basically out of a train car, and they can be scraped when the goods are unloaded at the railway station.

In this case, Gao Zhengtao can also actively build the entire dealer system, which is very two-brushed.

Originally, he was still going to adopt the old method of state-owned enterprise factories, and do general distribution in different regions.

For example, the southwest region includes the three provinces of Yunnan, Guizhou and Sichuan.

Northwest China, Northeast China, North China, South China...... Wait a minute.

Then in accordance with the following provinces, counties and cities to do small and medium-sized dealers.

The advantage of this is that they only need to choose a dozen general distributors, and then the rest don't have to worry about anything, they will go down level by level and pave the market by themselves.

But the downside is also huge, that is, once a regional general distributor betrays, the entire regional market will be completely destroyed - because you don't know the people below, and there is no way to get them back.

But if you want to say that you want to build a national network, that's not realistic.

Because there are tens of thousands of distribution outlets, except for two units in the whole country, none of them can do it.

They are tobacco and post and telecommunications.

Only these two companies that have the strength of the whole country can make such a large site scale. ….

A small instant noodle factory can't do it at all.

Gao Zhengtao came to ask for the meaning of Xuluo.

Xuluo thought of a solution for him.

This is what he learned from some foreign business knowledge.

That is, the shipping price and profit margin of each layer of dealers are strictly regulated.

It's not that my factory price is 9 cents of instant noodles and 1.5 yuan barrels of instant noodles, you can sell anything else.

Instead, the general dealer stipulates a price, such as 1 yuan and 1.8 yuan to the provincial distributor.

Then the provincial dealer used the price of 1.1 yuan and 2 yuan to the municipal dealer.

Municipal dealers use the price of 1.2 yuan and 2.2 yuan to county-level dealers.

The county-level dealers then use the price of 1.3 yuan and 2.5 yuan to the terminal stores or supermarkets.

In the end, it was 1.5 yuan and 3 yuan in the hands of consumers.

This kind of system ensures that everyone has money to make, and everyone can rely on Master Xu's braised beef noodles to make a fortune.

Instead of your general dealer directly sending 1.3 and 2.5 to the following, regardless of whether others can make money or not, they can get benefits.

Although this limits the profit margin of several layers of dealers, as long as a completed system is formed, so that everyone can make money, then the effect of small profits and quick turnover can be developed quickly.

That's it

It is a long-term and stable business.

At the same time, it can also ensure that the county-level and terminal commissary supermarkets below are very loyal to the brand of Master Xu's instant noodles, knowing that they gave me a bite to eat, and if there is any change in the future, I will take this into account.

As long as they can buy them at the bottom, then even if the dealers above defect to other brands, they can't take away these old sales terminals.

This can greatly strengthen the control of the Xushi instant noodle factory, weaken the power of the general distributors and provincial distributors, lest they turn around and make it difficult for the Xushi instant noodle factory after the tail is too big.

If they are not honest, Master Xu's instant noodle factory will change it if it wants to, and it will not affect sales.

Xuluo's idea made Gao Zhengtao suddenly open his mouth, and he clapped and screamed again and again.

At the beginning of the dealer system, the power and deterrence of the manufacturer were the greatest, so the conditions were best negotiated at this time.

In order to be able to eat the first bite of meat, the dealers don't dare to bargain at all - if you can't change the next one, someone will definitely be willing to do it.

But not in a few years.

Dealers who are fledgling can often coerce the manufacturers in turn, sell products indiscriminately without jurisdiction, and cause great damage to the manufacturers.

Many examples abroad have proved that this kind of contradiction between dealers and manufacturers is always a process of constant struggle and constant compromise.

This is also an important reason why Gao Zhengtao discussed with Xuluo.

Of course, it's not that these dealers don't have additional benefits.

For example, the commonly used strategies of sales rebates and sales returns can be used.

But now all dealers, big and small, are definitely willing to sell back.

After all, it is difficult to find a pack (bucket) of braised beef noodles from the current virtual master.

Specifically, it means that the terminal sales sell 100 bags (barrels) to two or three bags (barrels) of rewards - the proportion of rewards for dealers on the upper layer will be a little less, but because they have more volume, they still earn more in general. ….

These additional expenses naturally have to come out of the gross profit margin of the factory.

In the past, the gross profit margin of the factory was about 50%-66.7% of the bag.

But now the 4 production lines purchased for the second time have begun production, more production and shipments, further reducing the cost, the bag has dropped to more than 5 cents, and the barrel has also dropped to about 8 cents 3.

And that's not the ultimate all-out production.

There are a total of six production lines, and the production capacity of full limit production is 100 tons per day, that is, 1 million bags (barrels), with such a sudden expansion of production volume, it is also the confidence that Gao Zhengtao can start to build a dealer system.

Once this kind of upgrading can be completed, I am afraid that a bag of instant noodles will not even cost 5 cents, and the cost of barrels will definitely be 8 cents.

In this way, all kinds of rebates and returns given to dealers are included in the cost reduction.

No matter how you calculate it, it is all earned by the virtual master instant noodle factory.

For this reason, Gao Zhengtao also calculated an account.

If it is a sales volume of 1 million packs per day, the annual sales are 219 million yuan.

The gross profit margin is 153.3 million based on a 70% reduction in costs.

Excluding the cost of taxes, depreciation and so on, there is a net profit of 120 million a year.

120 million a year, 1.2 billion in ten years!

Is the richest man in China now 1.2 billion yuan?

No!

So even if the Xufu instant noodle factory does not expand its production and does not expand, Xuluo will be super-rich in ten years.

If the scale of production is expanded by three or five times, I am afraid that in five years, Xuluo will be the richest man in China, right?

Just an instant noodle factory, just such an ordinary food factory, can be the richest man.

One can imagine what a wide range of opportunities there are in today's vibrant land!

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Junxiucai