When everyone heard this, they all began to think, and soon someone began to answer:

"It's normal now."

"The problem is no longer there."

"Why do I still feel inconvenient?"

“.”

Hearing everyone's discussion, Fang Lang smiled slightly, and waited until everyone's voices were lowered before he said slowly:

"Someone just said that the problem is solved and the supply of parts is back to normal.

Some people also say that it still feels inconvenient if it is not solved, in fact, everyone is right.

Why? First of all, the factory began to resume normal production, and the relevant spare parts were available on the market, and customers and car repair shops were able to buy spare parts.

So, a lot of people think the problem is solved.

But why do some people feel that it is still not solved and that it is still inconvenient?

I think this is because although there is a supply of auto parts in the market again, this supply is very chaotic. The things that can be bought, although they are this part, may not be suitable for their own vehicles.

After all, every car brand produces different products.

So, how can we help our customers solve this problem?

Should customers have channels to directly buy spare parts corresponding to our own brand? ”

When everyone heard this, they all nodded in agreement.

"Very well, so how should we solve this channel?"

As soon as the voice fell, someone immediately replied directly:

"Sell parts to our dealers."

Hearing this, Fang Lang nodded.

"That's great, but as far as I know, car dealers today tend to only sell cars, and it's not just our brand that sells.

Is it still chaotic that our parts are sold to this distributor and parts from other brands are also sold to this distributor? ”

In fact, this is the current situation of the automobile market, and everyone is silent for a while.

Seeing that the atmosphere was almost over, Fang Lang finally stopped hiding it, and went straight to the topic:

"So, today we're going to change that.

How to solve it? ”

Speaking of this, Fang Lang slowly got up and came to a blackboard at the back of the conference room, picked up a pen and wrote a few words on it.

"Franchise stores, some people may say, now we also have franchise stores!

But I'm going to tell you, no, now our dealers can't call them franchise stores, they can only be called dealerships.

And the franchise store I am talking about, in addition to operating our brand alone, is also responsible for the after-sales service of our brand vehicles. ”

As he spoke, he wrote a few words on the blackboard about after-sales service.

"Just now we discussed how to do a good job in after-sales service, discussed the supply of parts, more precisely, it should be the supply of original parts."

As he spoke, he wrote a few words on the blackboard about the supply of spare parts.

"So, in addition to the supply of original parts, what after-sales services can we provide?

Does maintenance count? If the customer's vehicle is rubbed and bumped, the repair of the accident is not counted. ”

Everyone followed Fang Lang's rhythm and nodded one after another:

"Count, count, count!"

Fang Lang nodded with a smile and said:

"Well, since these are after-sales services, should we provide customers with them?

You must know that we are a manufacturer of Mercedes-Benz cars, and the service we provide should not be the most professional.

Should customers trust us more? ”

Seeing that everyone nodded in unison, Fang Lang asked again:

"So what else can we offer besides these services?"

At this time, everyone was a little confused, and they didn't know how to answer this question.

Seeing this, Fang Lang smiled slightly and continued to speak:

"Think about it, since these franchise stores that only provide services for our brand vehicles can gain the trust of customers, does that mean that we have established an effective communication channel with customers?

With the existence of this channel, customers can report any questions through this channel.

And can we improve our deficiencies according to the actual feelings of customers?

Let our products meet the needs of customers more and more.

Once our product becomes the product that best meets the needs of our customers, what does that mean, do you understand? ”

After everyone listened to Fang Lang's words, a light slowly began to appear in their eyes, this was a train of thought that everyone had never thought of before, and it was a completely different line of thought.

General manager Gianvito Blank listened with his eyes shining, what if it was really as Fang Lang said?

He immediately gave the answer in his heart, and blurted out:

"That means we're going to be as great a company as Ford is."

Yes, Ford is indeed the greatest car company in this era. Because the sales miracle created by the T1 car produced by Ford is an unattainable myth, and it is a goal that all car companies want to surpass.

Fang Lang smiled when he heard this, he knew that Gianvito Blanc was a person who came out of Ford, so he must have an obsession with Ford in his heart.

For Fang Lang, it is not impossible for his subordinates to have such an obsession. Because this unattainable goal will definitely inspire everyone to work hard.

However, Fang Lang noticed that after General Manager Gianvito Blank said this, several representatives of the German side had a slightly unpleasant face, and soon Fang Lang understood the reason.

After all, as a business founded by the inventor of the car, Mercedes-Benz was born great,

Therefore, he hurriedly spoke:

This sentence is not accurate enough, everyone must know that we are Mercedes-Benz, we were born great.

Or you can say, let's be great again. ”

When everyone heard this, they all applauded with excitement, Fang Lang smiled slightly when he saw this, stretched out his hand and pressed down, and continued to ask:

"Can anyone tell me now what it takes to make us great again?"

Everyone said in unison:

"Build the car that best meets the needs of our customers."

This answer made Fang Lang a little crying and laughing, it seems that everyone's thinking will be difficult to reverse for a while, after all, now the social real economy is the king, and all companies will ultimately speak with products.

Haven't started playing with some bells and whistles like later generations. But Fang Lang, as a traverser with the soul of the next generation, of course has to bring some changes in advance, and now is the best time to pretend to be forced, no, it is the best time to brainwash people.

"You are not saying enough, cars are just our products, and it is our goal to create cars that best meet the needs of our customers.

What I want to tell you is that first-class companies buy concepts and cultures.

So what concept can we sell Mercedes-Benz cars?

As the head of the marketing department, Mr. Steele McPherson, you have to remember that from now on, you have to find a way to communicate a concept, or our Mercedes-Benz philosophy, to the outside world.

That is, we are a company that adheres to customer-centricity and continuously creates and improves customer experience products and services. That is, to tell everyone that we sell not only products, but also services.

These are the marketing concepts we have created for our upcoming franchise plan.

It is also the main purpose of my visit today, to set up a Mercedes-Benz car sales company and carry out a new 4S store sales method.

What is a 4S shop?

It is the brand franchise store I mentioned earlier, and this franchise store includes vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), information feedback (Survey) and other services.

This is a sales model that is different from the traditional sales method.

In order to set a benchmark, I plan to invest in the construction of two 4S stores in New York and Rio de Janeiro at the same time, and invite our dealers to learn in the store.

Promote our 4S store sales method to the world. ”

General Manager Gianvito Blanc obviously didn't expect that Fang Lang went around in a big circle, and it turned out to be in order to set up an independent car sales company, and he also made a bells and whistles concept hype for this.

Although, this will take away some of the rights in his hands, but who will let the other party be the boss of the company! If you have an idea in your heart, you must endure it.

I can only applaud with everyone to give a warm welcome.

Then, Fang Lang popularized the concept and operation methods of some 4S stores he learned to everyone.

It wasn't until everyone clearly understood this new concept that Fang Lang changed his words:

"These are all things that we need to tell the outside world, but these services alone can't cover the world. If you want to be a great company, you have to rely on the product to speak.

We must remember that we are Mercedes-Benz, the inventor of the automobile Mr. Carl Benz founded the company, as early as the beginning of the establishment, Mr. Carl Benz told us that "excellence is always ahead", and Mr. Gottlieb Daimler asked us to "pursue excellence".

These mottos of our predecessors have long become the corporate culture of Mercedes-Benz, and we must follow the footsteps of our predecessors to bring "safe, high-quality, comfortable and reliable" cars to the world.

And this depends on the joint efforts of all of you. ”

When everyone heard this, they breathed a long sigh of relief, and finally stopped talking about some new concepts, or these can be understood now.

General Manager Gianvito Blanc hurriedly got up and said:

"Please rest assured boss.

We will live up to the trust, keep up with the pace of our predecessors, and create "beautiful, reliable and durable" Mercedes-Benz cars. ”

From this sentence, Fang Lang can see that General Manager Gianvito Blank has his own understanding of Mercedes-Benz's brand culture. This made him very relieved, after all, things are constantly changing, and the fragmented information he received from later generations still needs to be combined with reality in order to bear more delicious fruits.

Coming to the automobile company today, Fang Lang believes that in addition to bringing the company the sales method of 4S stores, the biggest achievement is that he recalls Edwards Deming, a master of management.

Fangyuan Group now has two joint venture car brands, Mercedes-Benz and Porsche, and at the same time, there is also Aston Martin, a car brand wholly acquired by Fanglang. For the distribution method of 4S stores, Fang Lang will certainly not favor one over the other.

Everyone is sure that it will be fully rolled out soon, but this is only a new change for the automotive industry. Edwards Deming, on the other hand, is a powerful weapon that can delay the rise of Japan and at the same time help Fangyuan Group rise rapidly.

After expressing some of his opinions in the conference room, Fang Lang began to visit the factory in the company of everyone, watching the cars on the production line being assembled, Fang Lang had an unprecedented sense of satisfaction.

But looking at the backward shape of these cars, it made Fang Lang feel awkward for a while.

Therefore, the first thing Fang Lang thought of was that it was necessary for him to bring some new styles to Mercedes-Benz.

(End of chapter)