Kaningham is a man of old love, and when Wang An Computer filed for bankruptcy, he accepted more than 700 staff members.

One-third of them who were willing to return to China went to work in the future computer factory in Rongcheng, and the rest stayed in Miguo.

These people are responsible for the transportation, warehousing, sales, maintenance, service, and so on of the computers of the future.

Most of them are old people in Wang An's computer company, all of them have more than five or six years of work experience, and their character has also been inspected by Kaningham, so naturally they won't make any trouble.

This time so many cities suddenly want to do after-sales service, if there are not so many people on top, it is really not easy to build in two or three months all over the top 20 cities in the country, a total of no less than 100 after-sales service points.

It should be said that this scale is already good compared to the new company.

Xuluo couldn't figure out how anyone would be dissatisfied with this.

Cunningham also shook his head: "It's not a problem with after-sales, but because the brands they have cooperated with before, such as Dell, HP, and Compaq, have joined forces to give them huge pressure." ”

Xuluo understood: "These people are really stingy, the market is so big, can they carve it up?" Now that we're doing well, will there never be a new challenger? ”

Kaningham replied: "It's almost the same as doing this kind of industry, and we have done this kind of thing in Wang An Computer Company before, and we are still new entrants who are killed together with our sworn enemy IBM." Maybe one day, we'll have to work with others to get rid of the new entrants. ”

The boy smiled and shook his head, "It's not necessary, we're getting better and better, and it's useless for others to come in." If you keep resting on your laurels and always want to suppress newcomers to protect yourself, such a company will not last long. ”

Looking at Xuluo, Kaningham smiled.

To do a real industry, there should be such a courage as Xuluo.

The kind of people who only suppress others and don't want others to enter the market are usually old and decrepit and don't have any enterprising spirit at all.

In Canningham's view, although Dell, Hewlett-Packard, and Compaq have not been established for a long time, their mentality is already old and decayed, and they should no longer dominate the industry.

He continued: "Actually, it has to do with our pricing! Companies like Dell feel that our pricing is too cheap and that it will directly affect them. And those household appliance supermarket chains also feel that such a cheap computer may not be of good quality and is easy to cause too many disputes. ”

"At the end of the day, it's still bullying newcomers." Xuluo smiled, "HP also made printers and fax machines in the beginning. But when they were making computers, these electrical appliance supermarket chains must not have said this, right? ”

Caningham nodded.

Xuluo pondered for a moment and asked, "What kind of thoughts are they thinking now?" Can you talk? ”

Kaningham shook his head again: "Most likely, it's not a matter of money......"

Xuluo finally understood why Kaningham was willing to give 10% of the sales commission to Wal-Mart and other unprofessional supermarket chains, it turned out that the way of professional home appliance supermarket chains here was blocked and could not get through.

If you can't even do Wal-Mart, the future sales prospects of computers will definitely be very bad.

"Then forget it!"

Xuluo shook his hand, "It's sold at Walmart and their supermarkets...... Anyway, there are tens of thousands of stores, what are you afraid of? ”

"But the crazy selling scene we imagined may not be able to appear." Kaninghan smiled bitterly.

"Not necessarily, who doesn't have the difficulty of starting a business?" Xuluo smiled and drank the last sip of milk, and said to Kaningham, "John, it's all up to the sales side now!" Is our ad already in place? ”

"It's settled."

Kaningham was quite energetic when he talked about this: "Thanks to our film and television company, not only do celebrities have no problem shooting commercials, but Fox News, NBC, and even ABC have readily agreed to the advertising contract with us, and the price is quite favorable." ”

Shooting advertisements naturally requires celebrity endorsements.

There is certainly no shortage of cloth stitching monsters at this point.

First of all, Cheng Long filmed a small kung fu advertisement, which was designed and filmed by the family class itself. And then they don't charge a penny.

Of course, Chen Xiyue will not break the rules, and gave him an endorsement fee of 3 million US dollars according to the market.

After all, in addition to TV commercials, there are also advertising posters, etc., all of which have to use Cheng Long's portrait rights.

Then the six leading actors of "Friends" also filmed two commercials, and they went from obscurity before the first season to now becoming the favorite TV stars in the United States, and the advertising effect will not be bad.

The protagonist of "Plastic Surgery Room" will definitely not be absent, although the ratings of "X File Eucalyptus" are not high, but it was also filmed.

The male lead of "Dr. House" has skyrocketed in fame, and he also has commercials.

It is enough to use them in the first batch, after all, selling computers is not selling Coca-Cola, and there is no need for any super-first-line stars.

In addition, the popularity of TV series and variety shows with strange cloth stitching does have a great reputation in the TV industry.

For example, when talking about Fox News, as long as you say that you are a brother company of cloth and sewing monsters, people can be impressed with you, and Gail Berman also used a 7% discount price to send a few prime-time advertisements to Future Computer for a month.

Of course, the total amount of advertising for future computers is also very high, with a budget of more than $30 million in the first half of this year and $80 million next year.

In addition to television stations, both print and paper advertisements are involved.

Kaningham felt that Xuluo was too extravagant, and he spent money like water.

Even if you have a high gross profit margin for computers in the future, you don't need to waste it so much, right?

Of course, Kaningham knew that the money Xuluo made from the Bubu Stitching Monster was like robbing money.

For example, the broadcast contract for the third season of "Friends" recently signed with NBC, the premiere right starts at 10 million people, directly 3 million per episode, and more than 15 million people is 5 million US dollars.

In fact, in the second season of last fall, there were already more than 15 million viewers, and as a result, an episode of $3 million was given at that time.

Why did the same number of viewers suddenly rise by 67%?

Because "Friends" has become a phenomenal TV series, after the second season aired in March this year, its praise directly surpassed that of the first "Seinfeld".

It's the number one card in NBC today.

Since NBC can't do without "Friends", it's the turn of the cloth stitching monster to make an offer.

Chen Xiyue couldn't get used to their pickiness and dislike in "X File Eucalyptus", so what broke out was the above price.

NBC if you are willing to give, then continue to cooperate, if you are not willing to give, then forget it.

NBC had no choice but to pinch its nose and sign - the third season of "Friends" for 24 episodes basically maintained the price of $120 million.

This price has jumped to the third place in the list of TV drama purchase prices in the past few years.

If you think about it, Xuluo can earn hundreds of millions of dollars in a TV series, and the net profit is more than 50 million US dollars, so why is he worried that the money is not enough?

Caningham was even pleased.

The boss is willing to invest a lot of money, doesn't it mean that he is very optimistic about the computer industry and attaches great importance to the future of computers?

It's also a testament to the promise of what Carningham is doing now.

Besides, Wang An Computer Company filed for bankruptcy protection, which is a very humiliating thing in itself, Kaninghan is holding his breath here, wanting to get back to the field and let them know that Wang An Computer Company is not dead!

……

Xuluo looked at the sun-drenched street outside, and suddenly smiled: "John, do you want to make a bet and see how many units can be sold in the first month?" ”

Kaninghan thought for a moment and stretched out a finger: "I think there are at least 10,000 units." ”

Future Computer Company has officially mass-produced computers in April, and so far, it has shipped 50,000 computers to Miguo.

However, since June, the production capacity has actually increased significantly, and the maximum assembly capacity is 70,000 units a month.

When they get acquainted with it, 100,000 units a month is fine.

But in Canningham's view, most of these computers are for later preparation.

In the current months, we can sell an average of 10,000 units per month, and that's thank goodness.

Don't underestimate the sales of 10,000 units, such a gross profit margin has reached 8.5 million.

In addition to all advertising, commissions, and tax expenses, there can be a profit of more than $5 million.

Making $5 million a month, waiting until three months later to raise it to $10 million, and a year later to $20 million a month is a huge success for Caningham.

But Xuluo didn't think so conservatively.

He said: "I think there will be 50,000 units in the first month, and within three months, it will definitely sell more than 100,000 units a month!" ”

Kaningham smiled slightly, "Boss, I have to say, you think too well." I hope so, too. ”

His words were obviously not very agreeable, but he would not talk back to his boss.

Xuluo shook his head and smiled and didn't say anything more.

Caningham still didn't estimate that after the introduction of the Windows system, the computer was no longer a tool for learning and working.

It has gradually become one of the big toys for people's entertainment.

Families, in particular, will inevitably be equipped with a computer as a support for children's learning and entertainment.

Well, don't doubt it.

Most parents in Mi are very supportive of having fun.

This is where the so-called happy education comes from.

And this number, according to Xuluo's estimates, will definitely increase to a great extent in the past few years.

After all, windows95 has entered China, and computers have also begun to be sold in China.

You said that if computers did not become popular abroad and became a popular commodity, how could computers enter China, which was still poor?

Today's companies such as Dell still enjoy the benefits of high profits.

Xuluo wants to rely on the future computer to break the barriers of their industry, so that the computer can enter more families and make more dollars.

Dollar.

USD.

That's a good thing!

……

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