Therefore, Shen Xudong's statement about Zhang Weiping is not very accurate...

This guy has made a lot of useful attempts.

In addition to cracking down on piracy, there is also an increase in the share of the account, because the previous film producers had too low a share of the account - 35%...

Taking advantage of the strong rise of "Hero", Zhang Weiping personally negotiated with major theaters to win a 40% account sharing ratio for the film.

"Ambush on All Sides" reached 41%, and "The City Full of Golden Armor" reached 43%. And by the time of "The Thirteen Hairpins of Jinling", it has been increased to 45%.

Then, "Dragon Gate Flying Armor", which was released at the same time as "The Thirteen Hairpins of Jinling", insisted on 43% account sharing...

43% is still used to this day, and no producer dares to provoke a dispute over account sharing!

In addition, it is the fight against piracy...

What is the key to a big movie hit?

Quality, stars, publicity, schedules, and curbing piracy are all indispensable.

In comparison, the star halo of "Orphaned" is much worse...

After all, Hong Kong and Taiwan stars are still touted these years, and most mainland actors describe 'soil' in one word!

The star lineup of "Ambush on All Sides" is absolutely awesome, Andy Lau + Jin Chengwu + Zhang Ziyi...

The star salary alone is enough to shoot three "Orphans"!

But... With so many big-name actors gathered, it is obviously not very satisfactory to just hand over an answer sheet like "Ambush on All Sides"...

Regarding "Ambush on All Sides", the evaluation of "Beijing Times" should be the most objective: "Ambush on All Sides" was fiercely criticized by the media and audiences after its domestic release. This is the evil fruit that has been planted at the beginning of the filming of "Ambush on All Sides" - striking while the iron is hot.

Taking advantage of the popularity of "Heroes"...

To some extent, "Ambush on All Sides" teaches the film industry a lesson: striking while the iron is hot may not be successful.

In fact, it is impossible for Zhang Yi to greatly improve his film level in the short term, in "Ambush on All Sides", in order to maintain the sense of picture in "Hero", he did not hesitate to use colors and four seasons environment, and was more deliberate and lacked common sense in changing the criticism of the story and poor character, which led to the embarrassment of always laughing in the emotional climax scene of the whole movie...

pulled back, Feng Xiaogang continued: "The Chinese New Year file is different from the summer file, "Mobile Phone" is not as eyeing "Spider-Man 2" and "Shrek 2"!" ”

"Then according to your estimates, how much can the total box office of "Orphaned" be?"

"About 50 million..."

Shen Xudong really wants to say that your prediction is not accurate at all, in his opinion, 22 million in the first week, the reputation is not bad, how can the total box office be × 3, let alone 65 million...

Director Feng was called out, and the propaganda department asked him to confirm the itinerary...

……

The film "Lost Orphans" is different from Feng Xiaogang's previous Beijing-style comedies, and Director Feng's previous works are somewhat unaccustomed to the soil - no one cares about them in the south...

"Orphaned" is also a good reputation in the southern region this time, and the audience is also willing to pay...

Especially in Shenzhen, 15 theaters reached 1.05 million weekend box office.

Guangzhou's daily box office also reached about 800,000 yuan, which was the highest in the same period!

Media reports mostly use 'responsible' movies to describe "Orphaned"...

Shen Xudong inadvertently said a 'warm' movie, which once again became the focus of media reports - "Orphaned, a movie with a sense of responsibility and warmth"...

As the word-of-mouth caused by the topic continued to ferment, and the media also overwhelmingly assisted, "Orphaned" was released for 9 days, and the national box office exceeded 50 million!

The box office of "Mobile Phone" was only 50 million in more than a month, and it was left far behind.

To be honest, this is a bit of an impressive result...

After all, the cost of "Orphaned" is only 8 million, and the publicity investment is 5 million, even if the publicity cost is added by 5 million later, it will only be 18 million...

I thought it would be nice to have a box office of 20 million!

……

August 1, Chengdu, a cinema.

The largest theater was already overcrowded, and the first two rows were completely occupied by reporters, and the audience could only crowd in the back to take pictures.

On the stage, Feng Xiaogang, Zhang Guoli and Shen Xudong were holding a meeting.

Deng Chao was recommended to audition for "Happiness Like Flowers"...

Oh, it was recommended by Shen Xudong.

Because "Happiness Like Flowers" is written by Mr. Wang Wanping and co-produced by Beishi Center, Cao Ping is one of the producers...

Cao Ping called to congratulate Shen Xudong on his first TV series for dominating the first place in the ratings, and the first movie had a bumper harvest in word-of-mouth and box office, and by the way, he talked about "Happiness Like Flowers", out of politeness, he asked Shen Xudong if he had any actor recommendations, and then, Shen Xudong recommended Deng Chao!

Then Deng Chao went to audition.

Speaking of going back to the scene, at the meeting, there must have been a reporter asking a question, there was a woman with short hair who looked like Satomi and stood up: "Hello Director Feng, congratulations on the box office success of your movie." ”

"Thank you!"

"Then can you predict how much the final box office of our film "Orphaned" will be?"

Feng Xiaogang was stunned for a moment, and then said, "Uh." I'll be honest! At first, the box office I expected to reach 20 million would be considered good, so I'm really surprised now, I didn't expect it to be so good. ”

"Recently, when I watched the news, there were always comments saying that the box office of "Orphaned" surpassed "Ambush on All Sides"... I thank you all in advance, but I'm afraid this won't be realized, because our schedule is too short, and today we have "Spider-Man 2", and the day after tomorrow, "Shrek 2" will also be released...

However, our current box office is not shabby, more than 50 million! I think the total box office should be 65 million."

As soon as Feng Xiaogang's voice fell, a reporter immediately stood up and asked: "Then do you think that a movie with this theme is a box office hit, is it a good thing or a bad thing?" Wouldn't it be too much to put a heavy topic on commercial packaging? ”

"Of course it's a good thing!" Feng Xiaogang replied: "Just like our screenwriter Shen Xudong said, commercial expression will make more people pay attention to it!" ”

After thinking about it, Feng Xiaogang added: "In addition, let me say again, how to solve the problem is not the responsibility of the film." But raising this issue and bringing it to the public is already the first glimmer of hope for improvement. ”

Well, the 30-minute meeting was almost all about the director.

In the second half, someone asked Zhang Guoli and Shen Xudong...

There's no way, "Orphaned" is a big hit, and everyone will attribute this to Feng Xiaogang, not Shen Xudong...

At least, for the time being!

……

In fact, as Feng Xiaogang expected, "Spider-Man 2" was released, Hollywood blockbusters unstoppably captured theaters across the country, "Orphaned" was defeated from major cities one after another, and the film schedule also dived in a straight line.

No matter how good your relationship with the theater chain is, it is impossible for people to prevent money from not making money, and specialize in arranging your films...

Fortunately, the distributor Huayi had a plan and immediately opened the second round of screenings in small and medium-sized urban areas...

Although the box office is small, the map is grand, and when it comes together, it is not bad...

Of course, after the release of "Shrek 2", the film schedule in small and medium-sized cities couldn't hold on, and "Orphaned" was probably released for 20 years, and it was fully drawn.

The box office figure is 67 million...

Quite good data, temporarily ranking second in the year of domestic films, second only to the 128 million of "Ambush on All Sides".

(End of chapter)