Chapter 122: Propaganda
"Fairy Sword" is quite embarrassing, because it is not easy to publicize...
On the one hand, it is a game adaptation, and it has not obtained the permission to be on the star, and it is difficult to spend huge sums of money on publicity, otherwise, it is difficult to make a profit;
On the other hand, the starring Hu Ge and Liu Yifei are not well-known...
Tang Ren helped Brother Hu run a new Yao Oriental Newcomer of the Year Award, but this award is very pheasant and has no gold content...
Later, this award was canceled!
Including Liu Yifei, he had to wait for the broadcast of "Fairy Sword" before ushering in a big explosion of popularity...
Moreover, it is very embarrassing, even if Brother Hu ran a few times for publicity, he still failed to win any layout!
It's just a newcomer who doesn't have much recognition...
Liu Yifei is still filming "God Withering", and she can't squeeze out time to promote "Fairy Sword"...
Cai Yinong was worried for a few days, and then saw the relevant news of "The Best Family", which revolved around Shen Xudong.
All at once, it opened your mind!
Why don't you find Xudong.
Shen Xudong agreed very happily, but when he went to Taiwan to publicize, he decisively refused.
Seeing this, Cai Yinong was no longer entangled: "Then participate in a few premiere promotions?" ”
"No problem..."
Shen Xudong suddenly remembered something: "It is said on the Internet that "Fairy Sword" has been deleted to a certain extent? Is it true? ”
There are reports that 'the game of "The Legend of Sword and Fairy" features the maze and kills monsters, but during the review, the large number of demons and monsters that appeared in the play made the censors very troubled, and in the end they could only be deleted and processed to a certain extent...'
"No, it's the news we put out..."
"Why is this kind of news being released?"
"It can attract the attention of the audience!"
Shen Xudong looked skeptical, and Cai Yinong explained: "In addition to the attention of the audience, it can also attract media reports..."
Also, in this era, all the decisions made by the General Administration are wrong, and the media will scramble to report it...
……
By the way, there is a very important data indicator at this stage: Baidu Billboard!
"No. 1 in the World" topped the "Top Ten Film and Television Billboards" for three consecutive months;
Then there are "Betta Fish", "Full House", "Dolphin Bay Lovers"...
After the broadcast of "Golden Branches", it occupied the top position in a week and has continued until now;
In fact, after the broadcast of "The Legend of Sword and Fairy", the second half of 05 years occupied the first place in Baidu's top ten TV series for five consecutive months!
Brother Hu has also topped the list of "Entertainment Male Stars" for half a year, Liu Yifei... was unlucky, caught up with the popularity of the super girl, and was suppressed by Li Yuchun, Zhou Bichang, and Zhang Liangying... But also at the top of the list of actresses.
The heat is terrible!
Of course, no one expected this situation at this stage, Shen Xudong is a well-deserved C position in "The Legend of Sword and Fairy"...
In addition, among the top ten writers, he also beat Guo Jingming to rank second, second only to Jin Yong...
We attach great importance to cultural people, even if Shen Xudong is essentially an entertainment figure!
But the media and TV stations still label him as 'the three post-80s writers'.
even took the trouble to ask about Brother Hu, Xie Junhao, and An Yixuan's first impression of Shen Xudong.
Oh, they finished the premiere press conference of BJ TV, and Brother Hu, An Yixuan, Xie Junhao and Shen Xudong attended...
Brother Hu replied first: "I feel quite magical..."
"How?"
"I've watched "The First in the World" and "Zhu Xian", and I also know that Xudong was born in 84, but... I didn't expect him to be so handsome! ”
“… I heard that you can play Li Xiaoyao because of Xudong's recommendation? ”
"Yes, I remember very clearly, I was going to audition for a small role, he walked in with Mr. Yao, took a look at me, and then called the producer and the director team, saying, 'Li Xiaoyao doesn't need to audition, it's him!' ”
Shen Xudong added: "Mr. Yao is Yao Zhuangxian, the producer of the game "The Legend of Sword and Fairy~"
"On what basis does Xudong make a judgment?"
“… It's too similar..."Shen Xudong thought for a while, and then said: "You can go online to pay attention to the "Legend of Sword and Fairy" post bar and the Tianya discussion group, as soon as the trailer of "Sword and Fairy" came out, a group of game fans went crazy and left messages: Where did you find this, this is Li Xiaoyao!" ”
"What about An Yixuan and Xie Junhao?"
"An Yixuan, I've known her for a long time, the big sister of the underworld..."
An Yixuan was stunned for a while, and hurriedly said, "It's not..."
Shen Xudong was surprised and asked, "Isn't it?" Then I read a lot of reports that your dad runs a security company, and there are thousands of people under him! ”
Brother Hu was also shocked: "... Are you sure? ”
"Anyway, I read that the report said so, so Director Li asked her to play Anu, I was confused at the time, and suggested that she play Lin Yueru, and sure enough, it tasted right!"
An Yixuan struggled to explain: "No, my family is very ordinary..."
Shen Xudong gave her a reassuring look: "Don't worry, we don't discriminate against you..."
When it came to Xie Junhao, Shen Xudong said: "Mr. Xie Junhao is an actor, everyone knows that at the Golden Horse Awards, he defeated my idol Leslie Cheung, so I was very angry at first, so I bought the disc of "The Thirteen Langs of the South China Sea" and studied it a few times... The more I watched it, the more I liked it, he looked very comfortable acting, he had a strong sense of rhythm, the ups and downs were neat, there were no traces, he was handled lightly, and he was in a class of his own..."
"Of course, I still think that Mr. Leslie Cheung's performance in "Happy Spring" deserves praise from any award!"
……
Good guys, that's called propaganda!
It's Li Xiaoyao again, it's the underworld sister again, and even Leslie Cheung!
All of them are hot topics that public opinion pays attention to...
Publicity, the most important thing is the blog page, no matter how sincere what you say, no one will report it, or even if it is reported, it will not give you a conspicuous position...
Did it work?
Therefore, you have to take the initiative to say that some media will definitely publish it, and the audience will definitely be interested in it...
Of course, it's not good to overdo it.
"No Name" publicity, the most famous is the top class Zhangyu...
In this, it still hurts a lot to the movie.
"Fairy Sword" publicity, Shen Xudong successfully helped win several entertainment headlines...
Of course, there is a price, please have a good meal with An Yixuan!
By the way, he comforted: "Don't worry, we don't care about anything black and white..."
An Anyixuan was still puffed up: "Then you can't say it so directly..."
"Of course you have to show your background, otherwise, I think you're a bully!"
Brother Hu, who accompanied the meal, interjected: "Where did you see the news?" ”
Shen Xudong said: "I watched the promotion of "Betta", Guo Pinchao and An Yixuan originally had a bit of an affair, and An Yixuan's father heard about it: "If it's true, I'll find someone to break Guo Pinchao's leg!"
Brother Hu looked at An Yixuan: "Really? ”
An Yixuan nodded depressedly: "My dad is very strict with me... I'm not allowed to find a boyfriend in the entertainment industry! ”
Regarding this, Shen Xudong agrees: "The entertainment industry is too chaotic, if I have a daughter, I don't recommend that she be unclear with the men in the entertainment industry..."
Brother Hu retorted: "You were also beaten to death by a stick, my master is very good!" ”
"Your master is like this, it's too rare..."
Brother Hu is talking about Xie Junhao, but it's a pity that Xie Junhao went back to the hotel to rest and didn't come with them...
Shen Xudong remembered something and asked An Yixuan: Has "Fairy Sword" been broadcast in Taiwan? What about ratings and word-of-mouth? ”