Xiangshan Film and Television City, "The Withered Heroes" was filmed here.

Zhang Jizhong has the demeanor of a poetry master, filming is to build a city...

Forget it, don't mention the little bard, he should have been quite busy lately, Arthur didn't need him to ask, he did it himself.

Find a way to PR it!

Pulled back, the hotel where the crew of "Withering" stayed, a large suite, Liu Qianqian handed the computer in her hand to her mother with an expressionless face.

】

"What's wrong?"

"Look at it!"

Aunt Liu didn't know why, turned her head to look at the computer, it was... Valentine's Day box office report.

"Yesterday was Valentine's Day, and six movies were released at the same time, which made many couples and fans dazzled.

These films compete for the box office in the sweet atmosphere of the festival, and make this special "emotional schedule" very popular.

According to the summary information of major theaters, yesterday, six films of "Mountain Village Fox Wife", "Beauty Still", "Mandarin Duck Butterfly", "Lover's Knot", "Net Love" and "Love Winner" competed, and from a national point of view, "Mountain Village Fox Wife" had the highest box office, with a box office of more than 6.4 million on the first day;

"Lover's Knot" ranked second with more than 1.6 million..."

When Aunt Liu saw this, her heart was already a little blocked!

"The Fox Wife in the Mountain Village" is the movie she can't watch and prevents her daughter from taking it.

Moreover, in the first half of the report, except for mentioning "Love Winner" during the introduction, it was not mentioned at all...

On the contrary, "The Fox Wife in the Mountain Village" focuses on:

"The Fox Wife in the Mountain Village", the first horror film written by Shen Xudong, tells the story of human nature with the help of the legend of the fox wife...

The plot structure of Rashomon - a group of people, each with a different description of the same thing, true and false, and what is pieced together is the truth.

Word-of-mouth spread all the way from Hong Kong to Asia, and now it is released in the mainland, and the audience also has the attitude of seeing the real face.

The first-day box office of 6.4 million broke the upper limit of domestic genre films, in addition, according to the distributor and the theater chain, the reason why "The Fox Wife in the Mountain Village" was "only 6.4 million" on the first day was mainly because the number of copies was not enough, and many theaters did not get copies.

In addition, there are related introductions to "Lover's Knot" and "Beauty Remains": ""Lover's Knot", Lu Yi partners Zhao Yanzi, and the Chinese version of Romeo and Juliet seems to be more idol charming; In "Beauty Remains", there is not only innocent first love, but also family-like love, and more ruthless betrayal, which is also very distinctive. ”

Then "Love Winner", "Mandarin Duck Butterfly", "Net Love"...

Not a word is mentioned.

is not accurate, and then there are their respective box office information, among which "The Fox Wife in the Mountain Village" ranks first with 6.4 million, "Lover's Knot" ranks first with 1.6 million, "Beauty Remains" with 900,000, and then "Mandarin Duck Butterfly" with 170,000, "Net Love" with 160,000, "Love Winner"... About 30,000 yuan...

Aunt Liu read it quickly, and then asked her daughter, "What do you want to say?" ”

“… The movie you didn't let me take is now a big hit at the box office, and I've heard that it's a sensation all over Asia! ”

"Sensation all over Asia? Why don't I know, it's just publicity, horror movies themselves are a niche genre, besides, have you heard of this...Who did "The Fox Wife in the Mountain Village" come out of? ”

"Brother Hu and Yang Xiaomi have gone to publicize!"

Aunt Liu was quite surprised: "Yang Xiaomi? Playing Guo Xiang? Did she star in this movie? ”

"Hmm."

"So she can take a leave of absence? Haven't you been filming Guo Xiang's plot recently? ”

"Xudong personally called!"

“… So what? She is Guo Xiang, you are a little dragon girl! You are the heroine! ”

After a pause, Aunt Liu continued: "When "Withered" is broadcast, there will be a bunch of high-quality movie scripts waiting for you to choose from..."

“… Let's hope so! ”

……

In fact, the Valentine's Day stalls in the mainland will be traced back to 97 years!

In 97, the movie "Half Life" grabbed the "Valentine's Day schedule", which can be regarded as helping the mainland open up this schedule.

In the following years, romance films such as "Say Yes and Don't Break Up", "Zhou Yu's Train", "Baby in Love", and "Little Things in the Big City" have tested the waters.

This year, because of the outbreak of "Mountain Village Fox Wife" in Hong Kong, "Jasmine Blossom" and "Letter from a Strange Woman", which were originally scheduled to be released on this schedule, postponed the release date and withdrew...

Don't laugh at it, "The Fox Wife in the Mountain Village" accounts for nearly 70% of the overall market quota on the premise of not having enough copies, and the other four, even Zhao Yanzi + Lu Yi's "Lover's Knot" will be reduced to theaters starting tomorrow!

The number of existing screens does not support the so-called diversified flowering at all, and can only support a blockbuster movie...

The winner-takes-all effect is particularly pronounced.

Not surprisingly, "The Fox Wife in the Mountain Village" is one of the few that can get more than 30 million box office...

Why not fifty million?

Mainly February and March are cold schedules...

Do your own calculations, last year's total box office was 1.5 billion, deducting the 900 million for the Chinese New Year, summer and summer files, including the National Day file, the remaining 600 million will be evenly distributed, and the sum of February and March will be about 100 million!

The entire Valentine's Day schedule is only 30 million at most...

Skipping gears is actually a wiser choice!

Why is this happening?

The audience is too lazy to watch the movie!

But no matter what, propaganda still has to be done...

Not only to promote the movie, but also to brush the faces of the actors!

Along with the hit movie, a group of actors who participated in the promotion can also get a considerable proportion of exposure.

Don't underestimate this exposure, at this stage, many powerful factions are more than the so-called Sidan Shuangbing, and what they lack is just exposure!

In the era when there is no hot search to buy, if you want to make some movement, you will either be blessed with explosive works, or hype up scandals...

After all, scandals are not on the right path.

Therefore, high-quality works, especially big-selling commercial films, are the pie that all actors chase!

……

"Sanxian Village, Underground Palace Beauty" is actually not a horror film, it should be regarded as a suspense film, it is a real event, in 1913, a horrific murder of the dry well Yin people occurred in Sanxian Village, Enshi County, Hubei Province. An innocent woman was persecuted by the villagers, treated as an ominous yin person, and suppressed in a dry well dungeon for more than 20 years.

Twenty years later, in 1933, when the dungeon was opened, it was found that the woman had become a white skeleton, so the dungeon was re-locked.

After a week, the three iron locks on the dungeon, the keys were guarded by the three elders, and the mysterious figure opened them one by one, and the bones were gone.

Subsequently, three villagers who had been to the dry well were led to the vicinity of the cemetery to be killed, and they were also sealed into clay statues of immortals... This is a legendary piece of the Republic of China! ”

Hotels, lounges.

While eating pastries, Shen Xudong told Cai Yinong and Li Guoli the story of "Three Immortal Village: Underground Palace Beauty"...

Isn't this Shen Xudong writing on his blog that he has prepared three works...

"The Fox Wife in the Mountain Village" is a big hit, and the popularity of "The Legend of the Hunter in Xing'anling" is bullish...

"The Legend of the Hunter in Xing'anling" has not yet been released, Cai Yinong couldn't stand the money thrown by the film company, and after discussing with Gao Fenfen, he decided to directly sell the copyright in Southeast Asia: 28 million package.

This 28 million includes projection rights, television copyrights and audio-visual rights...

Since it's three films...

Cai Yinong naturally started the idea of "Three Immortal Village: Underground Palace Beauty".

Shen Xudong continued: "I think the cost is a bit high... Because to shoot such a story, there are a lot of things that need to be restored, and there are a lot of characters! ”

Cai Yinong was happy: "Money is not a problem, let me reveal the news, "Mountain Village Fox Wife" is the box office share in Southeast Asia alone, not to mention 8 million!" ”

Shen Xudong was surprised: "Dollars? ”