Chapter 136: The First Shot (2/4)
On the 20th, the publicity team of "The Fox Wife in the Mountain Village" arrived in Wuhan, and the movie has been released for five days, only knowing that the box office for the first two days is 14 million, and the box office results after that are unknown...
Of course, the distributor gave an estimated value: five days after its release, the box office was 22 million...
After all, it's the first time to do publishing, and I don't dare to brag about it...
Before 04, the domestic box office was manually counted, which was not only time-consuming and labor-intensive, but also not accurate enough.
Since 2004, the government has rolled out a software system to calculate the box office through the Internet, and it is the Film Special Fund Office of the General Administration that is responsible for the statistical release.
This is the only authoritative box office statistics agency in China, which comes from the data actually received by the computer ticket terminals of theaters across the country, which is released every Tuesday and released in the "China Film News" every Thursday.
However, due to the untimely release and the lack of legal online reprinting, the recognition and influence are very limited.
To tell the truth, most people don't even know what "China Film News" looks like.
This is a loophole, the information is not transparent, which leads the issuer to brazenly blow it.
Tang Ren and Tianmei Company were new to distribution, and they didn't dare to blow it, so they gave a similar data...
The result of 22 million is already very impressive.
Directly breaking the upper limit of genre films in five days Previously, the highest box office in the Chinese thriller genre was 20 million for "Please Close Your Eyes When It's Dark"...
So, the propaganda will definitely continue ...
Mobilize as many viewers as possible to buy tickets.
The promotion of "The Fox Wife in the Mountain Village" continues...
In the past few days, major cities have been running publicity, and all the questions are some nonsense, but there is no need to elaborate.
However, today a reporter asked some different questions.
The actors of "The Fox Wife in the Mountain Village" have a lot of overlap with "Fairy Sword", what are the considerations?"
Shen Xudong was stunned for a moment, there was really a new question, so he replied: The script of "CC Mountain Village Fox Wife" was released during the filming stage of "Fairy Sword", and after the script was written, it went directly to the preparation stage, so out of the sake of convenience, we also selected the casting from "Fairy Sword"..."
"Then why didn't Liu Yifei star?"
"I don't know about this... I'm just a screenwriter, not an actor..."
Shen Xudong still saved face for Liu Yifei in public...
Cai Yinong won't, and directly broke the news during the interview: her agent can't look down on "Mountain Village Fox Wife"!
It has attracted a lot of media coverage.
"Fairy Sword" is being broadcast on terrestrial satellite TV, and Zhao Linger is also popular, and if there is any news at this time, it will be reported!
A recent report from "The Fox Wife in the Mountain Village"...
Some of the negatives are basically saying that there is no artistic value or something.
Because "Peacock" was released...
The winning work of the Silver Bear Award at the Berlin Film Festival, Gu Changwei's first film...
stepped on "The Fox Wife in the Mountain Village" for marketing.
Something like 'the literary and artistic attributes of the movie', 'the box office of the Berlin Film Festival award-winning works is not as good as a horror film, this is the sadness of the movie'...
Although the promoter of "The Fox Wife in the Mountain Village" is unhappy, but... It's hard to say anything, the general opinion, award-winning movies, the high salary is understandable!
If you step on it, it will not affect the box office income of "The Fox Wife in the Mountain Village"...
At this time, Liu Yifei broke out the related news that she had no eyes, and to some extent, it can be regarded as a plus point for "The Fox Wife in the Mountain Village"!
Shen Xudong was very unhappy, not because of Liu Yifei's matter, but because the announcement of "Peacock" was too much!
I can see that some comments are stepping on "The Fox Wife in the Mountain Village", as if the hot sale of "The Fox Wife in the Mountain Village" is a disservice to Chinese films...
On the 22nd, the crew returned to BJ, and a reporter specifically mentioned the box office of "Peacock" at 2.2 million in the first weekend, and wanted the crew to talk about their views.
Shen Xudong finally couldn't help it, and fired for the first time:
"Our film critics have always despised commercial films and touted literary films, which is understandable, because commercial films themselves are lively, and the elements it uses are also popular with the audience;
Those who are engaged in academics and study movies must know that laymen watch the excitement, but insiders have to watch the doorway..."
"But I found that our reviews always ask the audience to support literary films as well, which I don't understand, after all, in the world, literary films will not become the mainstream in cinemas!"
"I don't understand why domestic literary film directors are always obsessed with various shots and pictures and give up basic narratives. Literary films themselves belong to niche films, why do you expect the public to pay? It's only been a few years since the Chinese film market was opened?"
"Those who engage in literary films, whether it is the director or the actors, and even the audience, not only despise the audience of commercial films aesthetically, but also crush commercial films in terms of film quality, and want to keep pace with the box office... Why are all the good things you have taken advantage of?"
"The Berlin Silver Bear? So? Promoting movies is promoting movies, what's going on with "The Fox Wife in the Mountain Village"? If you have the ability, let the audience buy tickets, what kind of ability is it to scold the street?"
At the end, he added: "Commercial films pay attention to popular art, and they are to cater to the public's aesthetic expectations, and commercial film blockbusters are very natural economic laws, I don't understand, how is the blockbuster of "Mountain Village Fox Wife" the sadness of Chinese films?"
As soon as these words came out, the scene was quiet for a while, and then as if a pot had exploded, they raised the microphone one after another:
"Xudong, do you think the promotion of "Peacock" is inappropriate?"
"So, what do you mean that "Peacock" is not worth the audience's ticket?"
"Xudong, are you declaring war on Bona?"
Well, the publisher of "Peacock" is Bona...
"I didn't mean that!" Shen Xudong waved his hand: "I've watched "Peacock", I've watched both the original novel and the movie, of course it's a good movie, but it's not the same genre as "The Fox Wife in the Mountain Village" at all, why do you have to compare it together?" We didn't say anything about the sadness of Chinese films when we promoted "Outstanding Citizen" last year!
"But literary films are a necessity in the film market!"
"Of course I do!" Shen Xudong nodded: "This is the basis for ensuring the cultural genetic diversity of films, all kinds of non-mainstream and avant-garde techniques may develop into the mainstream in the future, but if the mainstream itself does not exist, all kinds of unconventional can only be a circus."
"In addition, there is no need to win awards and high box office. Whether or not you can win the award depends on the artistry or the aesthetic standards of the judges, and whether the box office is high depends on the entertainment or marketing effect!"
"What movie does the audience choose to watch and be educated by you? Addicted to being a dad? It's because of the existence of these people that the term literary film has been broken!"
"Now, when the general audience hears the word literary film, they subconsciously feel obscure and difficult to understand, and it must not be good-looking!"
The reporters are very satisfied, and Shen Xudong is also very cool, this is a small test!
Regarding literary films, commercial films or something, Shen Xudong has long held back his stomach and wanted to talk about it, but the last time he said this, he was directly quoted by reporter Zhang of the "Beijing News", and it became a negative example...
This time it can be regarded as a public response.
Although they are all sarcastic, the words are still very cautious...
Sure enough, the next day, various reports from print media and online media...