Chapter 7: Running Distribution (1/3)
According to the signed contract, Shen Xudong can get 8% of the profit...
In other words, the total profit is 60 million!
The company invested 40% and got 24 million...
It stands to reason that the money should be delayed until at least half a year before it will be settled - the cinema checkout is like this, and it will take three months ~ half a year to transfer the account to the issuer!
But... After Tang Ren got the audio-visual copyright account, he directly remitted the money belonging to Shen Xudong at one time.
It's normal, after all, I have to continue to cooperate with Xudong in the future!
In addition to "Three Immortal Village: The Beauty of the Underground Palace", Shen Xudong also wrote three scripts: "Strange Tales of Longyun Town", "Strange Tales of Ghost Stories: Xiangyun Temple", and "Fu Demon White Fish Town"...
It's all about the same way.
Shen Xudong provides a general idea, and then the company is responsible for several people to improve it - it is impossible for him to write alone, and he is not a machine, so he can memorize accurately.
Well, Tang Ren is also co-produced by Tianmei Media.
Horror thriller genre films, as long as the cost is controlled, the income is still very stable!
"The Legend of the Hunter in Xing'anling" is like this - patch advertising + audio-visual copyright and overseas copyright are directly credited to 44 million, deducting costs, and the profit is more than 40 million!
Of course, the propaganda expenditure is as high as 8 million...
In fact, Shen Xudong thinks that the mainland box office of "The Legend of the Hunter in Xing'anling" should not exceed that of "The Fox Wife in the Mountain Village"...
The first bite of crab is already full, and the audience should not be so interested in the second bite.
It's estimated to be in the early 20 million...
But even in the early 20 million, there is still something to be earned!
The good news is that there are no blockbuster heavyweights in April, and the bad news is also this - no blockbusters mean that the market is cold and audiences are too lazy to go to the cinema...
That's why we need to publicize it!
But this time, Shen Xudong will not go to Hong Kong to promote.
……
"The horror film I want is the weird and cold feeling when we watched "Liao Zhai" or listened to old people tell the story of Wong Tai Sin when we were children."
"Folklore and country monsters... My genre division of "The Legend of the Hunter in the Xing'an Mountains", including "The Fox Wife in the Mountain Village", is this genre. ”
When the movie was released, Shen Xudong took an interview, an interview with "Popular Movie"...
"Popular Movies", "Universal Screen", "Movie World", and "Watching Movies" are movie magazines that are selling very well today.
In particular, "Popular Film" set a print run of 9.47 million copies in a single issue that year, maintaining the world record for the highest sales volume of a film magazine.
Back then, being able to be on the cover of "Popular Movie" was the second honor of each star after the "Hundred Flowers Award"!
At this stage, it still maintains a sales volume of more than 500,000 per issue, which is still very valuable for publicity.
The authors of the articles of "Popular Film" are generally film critics and ordinary movie fans, and the readers are a large number of movie fans and movie audiences.
This kind of magazine is also one of the targets of the filmmaker's advertising, and has a certain influence on the box office of the new film.
Later, a large number of movie-related public accounts were subscribed to in the mobile phone, and the latest movie information could be seen anytime and anywhere, diluting these paper media carriers...
Everyone is lonely!
Of course, when it comes to implementing the script, we must pay attention to four words: simple and direct! "The Legend of the Hunter in Xing'anling" actually says a truth: in the face of human nature, there is no distinction between rich and poor..."
"The grass man who is so poor that he has a clean face seems to be cowardly, but he will also be treacherous and even murderous because of money; The village chief, who only wants to sell land for wealth, also looks honest and reliable on the surface; A young man who has grown up eating a hundred meals from a mountain village can also grow up to be a careless and scheming careerist..."
"Did you consider censorship when you created it?"
"Of course!" Shen Xudong nodded: "I made up a bunch of lines, similar to 'There are no ghosts in the world, some are just people', 'Look at people with ghost eyes, there are ghosts everywhere; Looking at people through the eyes of a Buddha, all living beings are Buddhas. In fact, it is telling the person in charge of approval that there are no ghosts in this movie! ”
"So, there's no way around it?"
"Hmm!" Shen Xudong nodded: "The one who is engaged in the movie, no matter who it is, must hate the audit very much... I'm the same, in fact, culture is diverse, mainstream values are important, but sometimes we can also think a little bit about marginal culture... Of course, I know it's not easy..."
……
Shen Xudong just talked about his thoughts.
Of course he knew it couldn't be.
According to memory, until thirty years later, the above treatment of movies was very harsh.
In fact, in the early days, film studios were all state-run, and at that time, they basically made their own films and reviewed them by themselves, of course, including the review by their superiors, but they had not yet formed a complete film censorship system.
Films are gradually marketized and commercialized, and the censorship system has also slowly developed.
To put it bluntly, the person in charge of censorship does not care about the economic benefits and commercial returns of the film.
The development of the film market has nothing to do with itself, just one standard, that is, "three views must be correct, don't make mistakes".
But this criterion is actually vague.
There is only one big framework, and a few more absolutely untouchable premises, and there are a number of unknown requirements.
It's very difficult!
Because you are facing the fear of the unknown.
Why do you say this?
Want to get a piece of news?
In fact, when asked, he answered...
Pulled back, after the propaganda was launched, Shen Xudong ran more than a dozen interviews in three days, including five TV stations...
I also took a few magazine covers.
No way, the biggest selling point of "The Legend of the Hunter of Xing'anling" is him.
The most important thing is to run the release!
……
The release of mainland films is in a stage of transformation – from the unified distribution of orders in the planning era to the free sale under the market economy.
But there is no diversification of the product range yet, i.e. no matter which theater you're in, the same movies will be released at the same time!
Therefore, the competition is often just a competition between the filmmakers.
The film side and the theater chain can't form a game, and the theater chain is the dominant party!
Therefore, one of the issuance businesses of the issuer is the maintenance and operation of various relationships.
Tang Ren's distribution channel is very weak, and TiMi can't talk about the distribution channel...
You make two or three movies a year, and you want the theater chain to support you at any cost?
Do you think you're a mou?
Shen Xudong is still a little behind, although "The Legend of the Hunter in Xing'anling" sells very well, but he also has to run for release - back then, Yu Dong held the "With You" of the little master of poetry in his hand, and he also personally ran most of the theaters in the country, so he sold the copy...
- In the past, it was okay to run the distribution and sell copies, but at that time it was still the era of unified purchase and sales, the producer's film was made, and if it was made, it wanted to sell copies, and if it did not participate in the sharing, it would take as much as it sold for as many copies, and the box office had nothing to do with the producer, a copy sold for 10,500 yuan, and the national income for selling 10 copies was 105,000 yuan, and 100 copies were earned for 1.05 million.
Not now, the copy fee is paid by yourself, and the only money for settlement is box office dividends!
But everyone is very realistic, the movie theater is not interested in, you just drink to death, and people won't buy your copy!
But if it's a movie theater that wants to buy, drinking is just a formality.
Therefore, Shen Xudong's running is very smooth, that is, to meet, have a meal, and chat a few words...
Of course, I also met people who wanted to enter the industry...
(End of chapter)