Chen Kexin: This is really bold!

actually took "If Love" as the first movie in the north.

Song and dance film!

Let's not talk about anything else, a song and dance film... How is it possible to sell well in the mainland?

The general view is that for China, song and dance films are still regarded as a niche existence like imported products, and many films that are popular in Europe and the United States have entered the domestic market but have received a mediocre response, and are far from being as popular as other strong genre films such as Hollywood science fiction films, so they are considered by many people to be "unsuitable".

The reason may be that the unrestrained and flamboyant spiritual core in song and dance films has strong American cultural characteristics, while domestic audiences with a more restrained and reserved temperament may always prefer "still water flowing deep" emotions.

So why does Xingmei dare to invest?

I don't know...

Maybe it's out of 'trust' in Chen Kexin, right?

However, judging from Shen Xudong's experience over the years, the so-called investors do not know how to do it, and it is possible that...

But if you want to say that a film has spent hundreds of millions of investments, and a pair of cloth shoes and a straw hat are reimbursed for thousands of yuan, will the funder not know that there is a hole in it?

Shen Xudong doesn't believe it!

Not all investors are laymen - Mr. Liu, who invested in "Butterfly on the Shoulder", jumped off the building directly, and 60 million was lost!

Will Xingmei's Qin Hong and Qin Hui be laymen?

Fools don't believe it!

The only possibility is that the money is not Xingmei...

Whose is that for?

Who knows...

……

Qin Hong wears glasses, a black shirt and a suit, and is very businesslike.

Shen Xudong... It's a medium trench coat with a floral shirt, and he's been a yuppie style recently!

Meet, shake hands, greet a dragon, and then sit down.

Qin Hong introduced Chen Kexin, and Shen Xudong hurriedly shook hands: "Director Chen!" Long time no see! ”

"It's been almost a year..."

"Not either."

Qin Hong was curious: "You two have met before?" ”

Chen Kexin: "Last year, I went to Venice to sell films, and he happened to be shortlisted for the main competition unit with "Outstanding Citizen"... There was a brief meeting..."

Shen Xudong also nodded: "Last year in Venice, Director Chen brought "Three Watches 2"... I remember that the response was quite intense! ”

"The copyright is not bad..."Chen Kexin looked at Shen Xudong: "Have you forgotten something... I still don't have an introduction to me when I watch "Screening Room"! ”

"Yes... There is an issue of UFO company detailed... I wrote it myself, but it may not have been broadcast yet..."

UFO Films, established in 91, funded by Zeng Zhiwei and actress Zhong Zhen, Chen Kexin participated in the form of director fees, focusing on the local market in Hong Kong, and launched classic works such as "A Tale of Two Cities", "Sweet Honey", "Rogue Doctor", "Golden Branches and Jade Leaves", and most of the productions are literary films.

Chen Kexin is also a very typical Hong Kong filmmaker, where the water and grass are abundant, he will go...

But the pastures are never maintained.

Hong Kong filmmakers going north is mainly stimulated by Amou in 02, "Hero" sold 250 million in the mainland and 177 million US dollars worldwide!

So Chen Kexin cooperated with American producer Andrew Morgan, and the other party suggested that he make a song and dance film, and Chen Kexin found a love story, which is "If Love"...

……

In fact, Xingmei at this stage does not know much about publicity and marketing...

So, talking about the release time of "If Love" is December 12th...

Shen Xudong asked curiously: "Don't you know that "Wuji" will be released on December 15th? ”

Chen Kexin answered: "There are 4 movies in this year's Chinese New Year file, "If Love", "Wuji", "Thousands of Miles to Ride Alone" and "The Great Sage of Love"... I think it's up to each person! ”

"You're thinking too much... If it is really based on their own ability, why is "No Thieves in the World" released on December 30? It's just to avoid "Wuji"! ”

Qin Hong hurriedly asked: "The quality of "Wuji" is very good? ”

"I don't know, but I know that "Wu Ji" is the annual project of China Film... The so-called propaganda film is to advertise and attract media coverage... The schedule of a movie is very important, you can't collide with a blockbuster movie, such as "Wu Ji"..."

"Why not?"

"Because "Wu Ji" can mobilize most of the nation's media coverage, why should you? Is your movie more interesting than "No Thieves in the World"? Believe it or not, you went on with "Wu Ji", and you didn't watch the theater willing to arrange your films! ”

“… Not really..."

"Not really? Then you'll have to wait and see! ”

Shen Xudong said it all...

"If Love" is a good movie, but in fact, the core of the story is the same as "La La Land"...

The difference is that "La La Land" is a story of dreams, while "If Love" is a realistic story.

Mia pursues her dreams, and Sunna pursues success.

Mia and Sebastian came together because of a dream, and they were separated because of a dream.

Sun Na and Lin Jiandong came together because they supported each other and wanted to succeed, but they separated because of the pursuit of success...

……

"So you're still going to make a blockbuster?"

“… Well, either you will make a work with an investment of less than 8 million, or you will make a blockbuster with a cost of 100 million, and there is no medium-scale for you to choose! ”

"But blockbusters with more than 100 million yuan of box office revenue require more than 100 million yuan in production fees, and the temporary box office in the Chinese market is not enough to support the cost of films!"

"So, we need overseas markets..."

Shen Xudong spread his hands: "The current market is like this, if you want to make a movie of hundreds of millions, many people line up to invest, but no one votes for a movie of tens of millions." ”

"Really?"

"It's true!"

Gao Fenfen nodded: "Including the theater chain, they all believe in a theory: only blockbusters with big scenes can pull the audience into the theater... The "Glory of the Tang Dynasty" in which we participated determined the starring Jackie Chan, with a production cost of 150 million yuan, and then a bunch of people came over with money to rush to invest! ”

Chen Kexin was distressed: "But I can't make blockbusters!" ”

Shen Xudong waved his hand: "What is this, could it be that the little master of poetry will do it?" The most important thing for a director is the ability to execute! Do you lack this? ”

When Chen Kexin heard him say this, he immediately asked: "... Do you have a script in your hand? ”

"There's a story adapted from 'Stinging Horse'..."

"Stinging Horse? Zhang Che's "Stinging Horse"? ”

Of course Chen Kexin knows "Stinging Horse", Zhang Che is a generation of martial arts masters, and most of his works, most of the filmmakers in Hong Kong are treasured!

However, "Stinging Horse" is a small film, and it shows more attention to the grievances and hatreds between individuals...

"Stinging Horse" is adapted from the Thorn Horse, a very simple story, in 1870, Ma Xinyi, the governor of Liangguang, was killed by an assassin under the protection of heavy soldiers, and the assassin did not resist at all and disarmed him on the spot.

Later investigations found that there were various suspicious points behind this case, but due to the chaos of the current situation and the involvement of high-ranking officials and officials, it had to be closed in the end...

Shen Xudong's "Thorn Horse" reflects on the so-called deep brotherhood and the righteousness of the family and country from a more naked and sharp angle.

“… At the inauguration ceremony, at the most glorious moment when the power was in full swing, Pang Qingyun died at the hands of the assassin, and the assassin was his third brother, Jiang Wuyang! ”

After a pause, Shen Xudong added: "I plan to call it "Vote for Fame"!" ”