Chapter 20: The Final Box Office

It's hard to promote movies and run roadshows!

Once set off, it is a journey of hunger and thirst for food and thirst and sleeps overnight, and in order to be in a hurry, the group of people in the roadshow often fly once a day, or even twice a day!

If the flight is delayed, you have to get your makeup done on the bus from the airport to the studio, and when you get to the place, you change your clothes and rush straight to the stage...

Most of the publicity work is in theaters.

In addition to face-to-face communication with the audience, the lounge in the backstage should shake hands with the person in charge of the theater and take a group photo; I also have to be interviewed by various media individually, take pictures...

By the way, it is also necessary to prepare signed posters, signed gifts and other items for the cinema to power the cinema for publicity and lottery purposes in the future.

But don't say it, at this stage, in addition to blockbusters, there are not many movies that can generally run roadshows for promotion.

There are two reasons: one is that the budget is limited, and the other actor star generally does not give schedules.

And then there is a little more... It's hard to run a theater, if you go to the theater to run a roadshow, the screening hall must be at least full, right?

Otherwise, it will be a slap in the face, otherwise who will come to the roadshow in the future.

So, you need big stars, or popular movies.

"Detective of the Republic of China" is satisfied...

Running roadshows is still useful, which is conducive to the spread of movie word-of-mouth, and will also increase the schedule of theaters to a certain extent.

The 26 theaters signed by "Detective of the Republic of China" were all given about 10 films on the first day; The next day, it rose to 13; On the third day, it went up to 15...

With 3,000 screens and 880 theaters, nearly 4,000 screenings can be scheduled in a day...

By the way, there are a total of 36 cinema lines across the country, and there are still 10 that have not been signed, so what should I do?

What can I do?

There are 350 copies and 50 temporary printing...

……

On the 16th, he returned to the capital with Chen Hao and got off the plane...

Taking a breath of air unique to the imperial capital, Shen Xudong had a feeling of being suddenly separated from the world...

Especially when I heard a reporter asking, 'Gao Xiaosong came forward in the Han-Bai dispute'...

I couldn't help but ask, "Isn't it over yet?" What does Gao Xiaosong have to do with this? Does he support Bai Ye? ”

The reporter hurriedly explained - Gao Xiaosong scolded Han Han mainly because of Lu Chuan...

Lu Tianming supported Bai Ye and was scolded by Han Han - "The finale of literary group beating academic fraud, the main representative speaks"...

Han Han's fans immediately besieged Lu Tianming, Lu Tianming's son is Lu Chuan, Lu Chuan is Han Han's opponent, and he was scolded for being a bloody dog-"Summary after watching: Chinese-style literary controversy-Father and son soldiers, together with relatives and friends".

Lu Chuan's friend Gao Xiaosong joined the battle 'accusing Han Han of 'Triple Gate', and quoting his lyrics of 'Youth Without Regrets' without authorization...'

What can Han Han do? can only publicly announce that the lyrics will be deleted, and accept Gao Xiaosong's criticism.

Shen Xudong was speechless: "What does this have to do with Bai Ye?" Don't forget, the core of this matter is whether Bai Ye used the influence of public office to promote the books he planned, collect money, and academic corruption...

Don't talk to me about Gao Xiaosong, there's no point, is it interesting to form a gang?

I don't want to discuss this anymore, let's talk about "Detective of the Republic of China"... The box office of 16 million in the first weekend, don't you care? ”

“… So are you satisfied with the box office of 16 million in the opening weekend? ”

Shen Xudong nodded: "I'm still quite satisfied, which shows that there is a market for small and medium-cost movies... Our market is not only blockbusters to make money, serious storytelling, commercialization, genre films, the audience will give back to the box office! ”

"Detective of the Republic of China", suspense + folklore type, cost 12 million, 4.4 million on the first day, 5.8 million on the next day, 6.2 million on the third day, three days on the first weekend, 16.4 million, plus a lot of word-of-mouth, no surprise, the final box office is at least 40 million!

In other words, the mainland box office is sufficient to recover the publicity and production costs, plus the overseas copyright operation.

It's definitely profitable.

Shen Xudong continued: "And "Detective of the Republic of China" belongs to the series, we planned five at the beginning, and the first one got off to a good start, which makes us more confident in the follow-up series!" ”

"You're going to make a series?"

"Yes... There are so many eucalyptus pieces that can be filmed in the Republic of China, which is naturally suitable for making a series..."

……

"Detective of the Republic of China" was a box office hit, and it established Chen Hao's coffee position in one fell swoop.

The so-called first line, four conditions: good people, good actors, love by the audience, and face in the circle.

Human beauty - high appearance;

The play is good - the acting is good;

Audience love - high popularity;

Give face in the circle - well-connected...

In terms of weight, connections are the most important, to be honest, even if it is not a first-line, the circle is not to be underestimated after a long time, and the qualifications are high, but to do it from investors to producers, from directors to screenwriters, including TV stations and theaters, you can give face, just a few...

Then there is popularity, acting.

As for appearance, appearance is just the threshold, the actress's age is over 30 years old, and her appearance is definitely not as good as that of a little girl who has just debuted...

As far as you say, Nazha's appearance is not a complete international chapter?

In these four aspects, Chen Hao almost satisfies...

"Detective of the Republic of China" makes up for Chen Hao's commercial level in the film industry - this is a movie starring her, and it is a series, at least three or five films can be made...

And she made money - her salary was converted into an investment.

At present, the mainland box office of "Detective of the Republic of China" is expected to be 45 million, deducting the cost of publicity and production, she can at least share 800,000, counting overseas copyrights and the like - "Detective of the Republic of China" Golden Harvest distribution, the box office is okay, Hong Kong is 3 million in the first weekend, and Southeast Asia also has a first-week box office of 300,000 US dollars...

There are also 150,000 US dollars in overseas accounts...

The normal market price, her movie salary is about 800,000, and the salary is exchanged for investment, which is considered to be earned!

The key is that the circle, including the media, is praising her for doing this...

After returning to the capital, Chen Hao took a bunch of interviews, which lasted until April 20, when the intensive publicity period ended...

Generally speaking, the first ten days of commercial films belong to the movie-watching boom period, and after that, it is difficult to mobilize the audience.

In the past ten days, the cumulative box office of "Detective of the Republic of China" has reached 38 million...

Against all odds!

According to this trend, even if "Hurricane Rescue" is released on April 30, there will be a ten-day gap, and it will not be a big problem to get another 12 million...

Second only to "Huo Yuanjia", temporarily ranked second in the year...

The Hong Kong box office exceeded 8 million, the Southeast Asian box office was close to $1.1 million, and the Korean copyright and Japanese benzene copyright also sold $1.2 million...

Tianmei Media announced the box office results, and as soon as this result came out, a group of people couldn't sit still.

At present, the recognized directors of domestic films that can make money are commercial films in Hong Kong, and Shen Xudong quietly cooperated with a movie channel for a TV movie, and it can actually be a big hit?

The most important thing is that "Detective of the Republic of China" did not use any Hong Kong and Taiwan actors...

Are you breaking the rules?

Well, Shen Xudong really said in an interview, 'It turns out that whether the movie is a blockbuster or not has little to do with whether there are Hong Kong and Taiwan stars... The most important thing is propaganda + the movie itself, the so-called box office appeal is purely a false proposition...'