Shen Xudong didn't mean to join the battle...

It's purely boring to reply to netizens.

But his attention is high, so, the next day, a bunch of media broke the content of his reply...

Then, there was a lot of discussion, and some said; The art of film can't be too commercial, and entertainment films of hundreds of millions and billions of dollars occupy too many social resources, and these things objectively create a state of entertainment to death. Hollywood's overly commercial model is not advisable, and an artist will be paid tens of millions of dollars for a film.

Some people also say, 'Hollywood now occupies 90% of the global share, proving that people are right, and if you don't engage in commercial films, it is a dead end!' ’

In the end, it was even discussed whether the movie was important or not...

Shen Xudong posted a blog and joined it: movies are an extremely cheap form of entertainment, watching a good movie can make you happy all day long, and some can even raise your ideological level to a new height;

Watching movies is my way of enjoying life, movies make me happy, make me feel at ease, and make me humble.

You can temporarily escape the bad reality and go to an ideal environment to be nurtured, and then come out and understand the reality in another way.

We only have one life in life, we can only experience limited things, meet limited people, go to limited places, and movies give us infinite possibilities!

Of course, the above refers specifically to excellent movies, now, for most audiences, watching movies is sometimes lively, after all, they are all talking about 'the city is full of big wave girls', and I'm also very interested...

……

"Golden Armor" was released on the 14th, with a box office of 92 million in the first four days...

It is 1.4 times the box office of "Hero" in the same period, 1.8 times that of "Night Banquet", 1.6 times that of "Wuji", by the way, or 1.3 times that of "Glory of the Tang Dynasty"...

Amou's appeal is still very strong.

The second place is "Manslaughter", after the release of "Golden Armor", the schedule of "Manslaughter" was cut to only about 10%...

But the next weekend still won 11 million at the box office!

Good word-of-mouth can indeed have a long-tail effect...

As for "The Good Man of the Three Gorges", no one talks about it, even if Jia Zhangke and Wang Xiaoshuai criticize Zhang Yimou together, few media publish it - the audience is not interested!

It's better to report on Zhang Weiping!

This thing is so cruel.

In an interview with a reporter from "Shanghai Youth Daily", he responded, "Zhou Yanfa has no character, and not letting him participate in the inland premiere is actually to ban him." ’

"I'm going to eat it all at the year-end box office!" "'Wounded City' will die a miserable death!" ""The Good Man of the Three Gorges", let it fend for itself", there is a great tendency of "I will bloom and kill a hundred flowers"...

By the way, he didn't mention Manslaughter...

The reason is very simple, the box office of "Manslaughter" in Asia exceeded 200 million, and the word of mouth was overwhelming, and he had a bad relationship with Gong Li - during the filming of "Golden Armor", Gong Li's actor contract had a clause 'If Gong Li goes to the filming site or publicity, Zhang Weiping and his wife are not allowed to appear, otherwise it will be a breach of contract by the filming party.' ’

He didn't mention it, and the filmmaker of "Manslaughter" didn't bother him, but the publicity direction became 'Southeast Asian box office, Hong Kong box office', on the one hand, to create flowers outside the wall and fragrance inside the wall, on the other hand, to use word-of-mouth to speak, maintain exposure, and ensure that the theater schedule...

Two or three shows a day are also scheduled!

After all, "Wounded City" is about to be released...

On the 22nd, "Wounded City" was released, Yu Dong faced Zhang Weiping head-on, and the two were all kinds of tearing...

First of all, the new picture dominated the film schedule in the winter - from December 20 to January 14, 2007, for a full 4 weeks, the nation's digital theaters will only screen one movie, "Golden Armor".

This is completely a practice of bullying and dominating the market, and it is not the choice of the market and the audience at all! The monopoly agreement of "Golden Armor" is unfair to other films in the same schedule...

The person in charge of the digital cinema chain said, 'During this period, the box office of "Golden Armor" will definitely be the best. Of course, our theater chain chose to screen it, and there is no bullying and domination. We had an exclusive screening of Manslaughter before, and no one said anything either! ’

Zhang Weiping responded to 'deliberately stirring up the relationship between the new picture and the theater chain and even the film bureau', and also taught him with the mentality of his predecessors, "Film promotion mainly depends on his own grasp of the film market and the audience's psychology." It should never be used to attack peers and spread rumors, which is despicable and shameless. ’

Shen Xudong... A little speechless, but also a little anxious, because these two people are fighting, and it is easy to attract all the attention.

It is not uncommon for the boss to fight with the second child, and the third child is directly gone...

Therefore, "Manslaughter" must make some noise - as of December 22, "Manslaughter" has been released for 18 days, with a cumulative box office of 158 million, which is very high, but... There is still a long way to go before Shen Xudong boasted about Haikou's 200 million box office...

How to hype it?

……

"What's there to hype, our movies have a good reputation and are big hits at the box office, there is no need to join this kind of battle and lose points!"

company, smoking room, Liao Gaoxiang heard that Shen Xudong wanted to hype up the topic, and directly refuted.

Zhao Xin also agrees with Liao Gaoxiang's statement: "Now as soon as I open the portal, it is Zhang Weiping's bombardment or Yu Dong's bombardment, which is not interesting at all, we are watching a movie, and the distributor has so many dramas, what are you doing..."

Liao Gaoxiang heard Zhao Xinzhan himself, and hurriedly added: "That is, you are optimistic that the Laiwu movie will never be promoted, and it is still sought after by a bunch of people!" ”

“… Who says people don't promote it? Generally, the ratio of the publicity cost to the production cost of Hollywood blockbusters is 1:1, that is to say, how much the cost, how much the publicity and promotion cost is..."

Shen Xudong was speechless, spit out a puff of smoke rings, and continued: "Yes, Zhang Weiping and Yu Dong tear each other apart, they are all ugly, but they do occupy the hot news of the entertainment version, and the theater chain is also based on these films, our "Manslaughter" is only 8% left, I watched it, and the new film company will give us two films a day..."

Liao Gaoxiang was furious: "... The theater chain is indeed a bit excessive, you said that the whole network is criticizing "Golden Armor", the reputation is so bad, and the film schedule is not lowered, what are you waiting for? ”

Shen Xudong glared at him: "You have the qualifications to appreciate good works, and movie theaters also have the qualifications to pursue interests, so if you have bad movies, you have to downgrade them?" How many masterpieces can there be throughout the year, according to what you say, then the cinema can't be opened? ”

“… Do you talk about the rules of cinema scheduling? ”

"Now there are no rules, just look at the publicity, the publicity is done well, the theater is willing to schedule the film, and the movie will have a box office! Especially the Chinese New Year stalls! ”

"And how do you publicize it?"

"The general ways to create hot spots are: press conferences, celebrity endorsements and recommendations, entertainment program promotion...

The disgusting ones are: making some scandals, adding some adultery.

Is the entertainment industry all for entertainment, in short, how to expand popularity.

By the way, there is also the popularity of the main creators..."

Speaking of this, Shen Xudong suddenly thought of something and proposed: "Let's play "Wounded City"! ”

"Huh? How to fight? ”

"Stepping on its word-of-mouth for marketing, in addition, contact the theater chain and reduce its film schedule..."