The peak of the domestic film market was on December 20 last year, and the three films "Manslaughter", "Golden Armor" and "Wounded City" jointly set a record - breaking 40 million!

The first-week box office record was 91 million on the first four days of "Golden Armor"...

In other words, a phenomenal movie, it is entirely possible to break 100 million in the first five days!

Transformers is a complete testament to this.

Shen Xudong went back to the room, and Huang Bin got up and politely said to the creators of the "Lao Qian" crew: "You guys go up and rest first, we are discussing publicity..."

Gong Li glanced at Huang Bin and replied: "... Rest quickly, too..."

"It's okay, we're just doing some behind-the-scenes work, it's you guys who really do the hard work..."

Cao Baoping, Gong Li, and Deng Chao went upstairs, and Huang Bin dialed the phone number of Manager Cui of the theater department, and together with Mr. Chen, the person in charge of publicity, several people discussed the follow-up publicity methods.

What to discuss?

Yes, of course... Shoot to support the box office!

To do the phenomenon of breaking 100 million in the first five days...

How to make a move?

Belch... It's just to brush the box office...

In fact, regarding the box office of movies, in the early days, there were false box office reports, handwritten tickets to steal the box office, rebates, and then to the later dual system, buying box office, ticket supplement...

It's not an act of conscience!

So, there is no need to let the cast of the crew know.

Does Shen Xudong know?

Hehe, what do you say?

Brushing the box office is indeed a very useful marketing tool, and it has been calculated in the industry, and reasonable brushing is better than putting all the budget into publicity.

In other words, brushing and publicity is a combination of punches, which plays the role of killing multiple birds with one stone!

But how to brush, how much to brush, how much to steal, this is a science!

I must discuss it with China Film...

……

On the second day of the official release of "Lao Qian", that is, on August 5, the news about the box office of "Lao Qian" on the first day of 20 million has been sprinkled all over the Internet...

'Breaking the record', of course to blow a wave!

Everyone knows that this is called false box office publicity...

The main force of propaganda has become actors and directors.

Shen Xudong is a producer after all, so there is no need to show his head...

Just took a few interviews.

Let's say "Watching a Movie"...

"I talked to Director Cao, "Lao Qian" is not a show of a thousand skills, and the story in the bet film can reflect human nature more completely..."

"I never gamble money, I always firmly believe in a sentence: gambling for a long time will lose, winning is accidental, losing is inevitable, as long as you are on the table, there will definitely be a day when you lose! This sentence is not only for chess and cards, but also for people. Because of this, watching "Lao Qian" will make people turn from bland to crazy, and then the blood will be cold. ”

"My personal favorite is the end of the movie, where Deng Chao plays Goni hanging outside the speeding train, his life hanging by a thread. Then, the backpack he was clung to was finally ripped open, and the banknotes flew all over the sky, and he was in a trance, laughed, and let go. There's a feeling of being free..."

"Hong Kong-style gambling films, I remember a 1976 Shaw Brothers filmed a "King of Gamblers' Big Scam", from listening to the sound of the judgment, to the cigarette box trick, to the psychological game, presenting a dazzling gambling trick on the screen, and then Wang Jing's "God of Gamblers" series, "Gambling Saint", "Gambler" and the like, however, most of the Hong Kong-style gambling films are actually entertainment films with dazzling gambling skills as gimmicks..."

""Lao Qian" is a realistic route..."

"I have a feeling that the audience will like... Because our audience has basically grown up watching Hong Kong films, the routines and plots of "Lao Qian" are very Hong Kong-style..."

"The box office... I estimate there will be more than 200 million! ”

"Harry Potter is a fan movie, and there aren't many viewers other than Harry Potter fans..."

Okay, Shen Xudong is talking nonsense, although Harry Potter is a fan movie, but... I can't stand the fact that there are so many fans, the whole world is fans!

However, the box office of 200 million is not his bragging, the distributor of "Lao Qian" is China Film, and China Film clearly said that "the box office of "Lao Qian" is at least 200 million'

China Film has expressed its position, of course Shen Xudong can blow it!

……

Purely from the perspective of movies, "Lao Qian" actually has many shortcomings, the most typical is that the plot is a bit of a running account.

There is no reversal ...

But the charm of the actor covered up these, and after the release of "Lao Qian", almost the whole network praised Gong Li's figure...

The media overwhelmingly reported on "Lao Qian", with the same title "After "God of Gamblers", the best gambling film' and the Hong Kong box office performance of "Lao Qian": "Lao Qian" is in line with expectations at the Hong Kong box office: the four-day box office is 3.1 million Hong Kong dollars, with good word of mouth, and it is estimated that the total box office will not be less than 18 million Hong Kong dollars...

It's already very good, you must know that the box office of "Gambler vs. Las Vegas" is only 17.76 million...

It is estimated that there is no chance to surpass "The King of a Thousand Kings 2000", after all, there is Stephen Chow!

Zhou Xingchi is really the king of Hong Kong movies - "Yangtze River No. 7" has a box office of 51.44 million at the Hong Kong box office, and a super bad movie like "The King of New Comedy" has a box office of 21.96 million in Hong Kong!

Pulling it back, it is normal for the media to report all over the world - after all, according to propaganda, "Lao Qian" is a blockbuster with an investment of 120 million.

Shen Xudong basically didn't pay much attention to anything other than the daily box office, and he was busy confirming the release of "The Fault in the Stars" with Joseph Drake.

Well, the distributor, Lionsgate, wants "The Fault in the Stars" to be released directly in August.

They are very optimistic about the market space of "The Fault in the Stars" and promise to arrange no less than 2,900 theaters to release it...

Joseph Drake discussed it with Shen Xudong, and then agreed.

On the one hand, there are really no blockbusters released in August, and on the other hand, they watched the finished film of "The Fault in the Stars" and felt very stable...

Then let's release it.

Anyway, the publicity costs are all paid by Lionsmen...

Well, the North American release time of "The Fault in the Stars" is tentatively scheduled for August 17...

If Shen Xudong hadn't wanted to wait for "Harry Potter" to be released so that he could adjust his release strategy in time, he would have gone to the United States a long time ago!

"The Fault in the Stars" is more important than "Lao Qian" - it is related to the operation of the project in North America after that.

Oh, the real box office of "Lao Qian" in the first four days was 78 million, and it is estimated that it is unlikely to break 100 million in five days, because August 8 is Saturday, and the highest single-day box office is only 21 million...

But there is basically no possibility of breaking 100 million in five days.

Generally speaking, the box office on Sunday is definitely lower than on Saturday...

But it doesn't matter, the company has prepared a press release that broke 100 million in five days, and it has falsely reported less than 10 million...

In fact, after the release of "Lao Qian", the biggest impact was actually "The Secret That Can't Be Said".

It is impossible to drastically reduce the schedule of "Transformers" - even the theaters under Golden Harvest have to arrange one or two halls every day to screen "Transformers", there is no way, there are too many fans, and they want to watch "Transformers" by name...

That... can only cut the schedule of "The Secret That Can't Be Said"...

It's embarrassing when the film schedule is cut - the box office is very dismal.

The original time and space, the ten-day box office of "The Secret That Can't Be Said" still has 26 million, this time... It's only 16 million...

Jielun is very sad, comparable to Chopin in November!

New group: 980656610

It is called the Big Golden Retriever Breeding Base