Why do you report less?

Because if there is less data, there will be less share of the account handed over to the theater chain - generally speaking, after deducting the 3.3% special business tax and 5% of the national film special fund, 57% of the box office share is for the theater and theater chain.

Cinemas are brands, and cinemas are places where movies are screened!

According to the definition of the term, the cinema chain is actually based on a number of theaters, with capital and film supply as the link, formed by a combination of a film distribution entity and a number of cinemas, and implements a unified brand, unified film scheduling, unified operation, and unified management of the distribution and screening mechanism.

In general, theaters get 50%, theaters get 7%...

Of course, there are two sources of box office revenue for cinemas, not only the following theaters, but also upstream film distributors.

Rebates, scheduling fees, etc...

Is there any concealment?

There must be...

But it will definitely not be overstated!

So, 80% attendance will only be less, not more!

Huang Bin immediately called Chen Xi, who contacted Gao Fenfen, so he added 5 million publicity funds - the original publicity funds were 10 million...

Generally speaking, for a movie with a cost of 30 million ~ 50 million, 10 million publicity funds are enough.

An additional 5 million has been added, mainly for press release marketing and trailer release...

……

Chen Daoming actually doesn't like to promote movies very much!

Huang Jianxin didn't like it either.

The older generation of filmmakers and actors have very old-fashioned ideas - mainly because under the previous film studio system, the movie was released, and there was no such thing as publicity, just sell copies...

There is no need for actors and directors to come forward to sell copies, the film studio directly invites the heads of a bunch of brother units and some film experts to watch the movie together, and the matter is decided!

What?

What do you think?

What can the audience say?

Even if they have an opinion, is there a place to comment?

So, making movies in the early years was actually a privilege...

But not now, you have to promote, listen to the audience's opinions, you have to run the theater, you have to be interviewed!

These are inevitable, since you want to film, you have to accept it all - after all, filmmaking requires costs, and the way to recover costs is the box office, where does the box office come from?

Spectator!

How to get the audience to pay for the ticket?

You've got to advertise...

Of course, considering the age of the creators of "Blockbuster", the basic publicity revolves around interviews...

That's tiring, too!

After the premiere, they flew to Wuhan that night, where they were interviewed by three magazines and two television stations.

I've been exhausted for a long time!

It's almost early hours when we get back to the hotel...

Wuhan is the largest box office city in the country except for Beijing, Shanghai, Guangzhou and Shenzhen, and no movie will be ignored.

Of course, "Blockbuster" chose Wuhan as the second stop of publicity, mainly because it cooperated with the opening of Golden Harvest Cinemas - the opening of two theaters...

After returning to the hotel, the two of them ate a little bit of food together, chatted casually, and then the phone rang - it was a call from Shen Xudong, and he was very excited to tell Huang Jianxin: "Blockbuster" 9.8 million on the first day!

Huang Jianxin asked rhetorically: "9.8 million on the first day, is it high?" ”

“… Director Huang, today is Wednesday... And many of our films are available throughout the day..."

Shen Xudong explained, and then added: "Starting tomorrow, I will also join the propaganda camp, by the way, I will also call Uncle Ge on the line!" ”

……

Oh, this wave of Xudong is rubbing the heat!

To be honest, he really didn't expect the first day of "Blockbuster" to be so powerful...

Yes, 9.8 million doesn't look like much, but on the one hand, today is a working day, and on the other hand, the national release will not start until two o'clock in the afternoon.

The most important thing is that the company's first-day box office forecast for "Blockbuster" is about 6 million, and by the way, the total box office forecast is around 50 million, which is still because of Uncle Ge's appearance...

Well, the whole company really thinks that the theme of "Blockbuster" is niche...

Moreover, the director is not very well-known in the market - Huang Jianxin made a sudden stroke in the eighties and nineties of the last century, "Back to Back, Face to Face", "Black Cannon Incident", and even the sci-fi film "Dislocation".

It's a pity that the movies he made can't be understood by foreigners and can't win awards, so his fame is not as good as other fifth-generation directors...

Therefore, the publicity department never thought of advocating the director - the promotion of the first film around Chen Daoming and Ge You.

In fact, Huang Jianxin is very capable, let's just say that "Blockbuster" looks simple, and the plot spreads out like flowing water, but it is exquisitely conceived, the plot is compact, and there is no feeling of procrastination and redundancy at all.

Some movies are like Coke or ice cream, which are refreshing when eaten, but it is inevitable to worry that you will gain weight if you eat too much;

Some movies still want to watch after watching them once, and they are worth chewing repeatedly, and they won't get tired!

"Blockbuster" should belong to such a movie, anyway, Tianya, post it, a bunch of netizens have already made an appointment to watch it twice...

9.8 million on the first day, for "Blockbuster", this number has already made everyone happy, and they don't have to worry about returning to their capital, and they don't have to worry about profits, it depends on how much they can earn in the end.

Of course, additional publicity is required...

……

In fact, on August 18th, a "Heaven's Mouth" was released, jointly produced by Yindu and Huayi, starring Wu Yanzu, Shu Qi, Li Xiaolu, Liu Ye, director Chen Yili, Chinese-American director...

Crime, action movies...

The cost is 40 million.

By the way, it is still supervised by the great director Wu Yusen!

In addition, on August 17th, there will be a "Contract Lover" by Fan Bingbing's partner Ren Xianqi - Wu Siyuan invested and produced...

So, it's not that "Blockbuster" has no opponents.

But after the release of "Blockbuster", the theater chain directly cut half of the films scheduled for "Heaven's Mouth" and "Breakup Contract".

After the word-of-mouth was released, the theater chain continued to cut the film...

Then the complete box office of "Blockbuster" on the second day was 13 million, and on the third day, August 22, on Friday, the box office actually got 17 million!

On the 23rd, Shen Xudong, who flew back to Beijing from Guangzhou, was surrounded by reporters and asked him to talk about his thoughts on the box office of "Blockbuster" breaking 40 million in three days...

Shen Xudong said seriously: "It's a bit unexpected, we originally thought that it would be difficult for a movie with this theme to resonate with the audience... But judging from the audience's word-of-mouth feedback, we still underestimate the audience's dislike for the so-called domestic blockbusters! ”

“… Will the release of "Blockbuster" affect the development of domestic blockbusters? ”

“… Why? ”

"You clearly said in the movie that the European and American markets are ebbing..."

Shen Xudong shook his head: "I think let's not focus on the international market first, and don't talk about any international vision, let's honestly serve the domestic audience well first, and make the Chinese market bigger, which is more meaningful than making a few so-called blockbusters." ”

"But only the overseas market is enough to support more than 100 million productions, and without the support of the overseas market, it is impossible to establish a large-scale film!"

"Who said that the cost of "Exquisite Ancient City" is 120 million, and we have not considered the overseas market since the beginning of production!"

(End of chapter)