Chapter 159: Press Conference
"Film history uses small and broad examples, either horror films or astringent films..."
Shen Xudong gave several examples to prove that "Ghost Shadow" is by no means unique...
"Is that "Shen Monkey" you said literally?"
“… I don't know, I just know that it's profitable! ”
Oh, "Shen Monkey" is an astringent film in Lao Mei, with a production cost of 25,000 and a box office of 100 million, which is one of the most profitable movies in American film history...
This movie is actually very rubbish, it's just a general porn film, and the reason why it's a big hit... The main thing is to catch up with the good timing!
The film was born in 1972, although I am not familiar with the history of the United States, but I also know that the heyday of the development of the formal Western sexual liberation movement in the sixties and seventies, such a cultural phenomenon as hippies also developed at this time!
Well, it was a crazy time that demanded the emancipation of the individual and challenged and subverted traditional family notions, mainstream values, orthodox culture.
Then, "Shen Monkey" was released!
Some traditional people have lamented on various occasions that "we are letting those lewd people stand in the way of the country's progress", and the rebel fighters have also put on the big hat of sexual liberation and rebellion against orthodoxy - "Shen Monkey" has very direct oral scenes...
In this fierce battle, "Shen Monkey" made a big profit and achieved a box office result of 100 million US dollars!
As the saying goes, the snipe and the clam compete for the fisherman's profit, at the right time and in the right place, "Shen Monkey" achieves a far-reaching meaning in a casual way.
Gao Fenfen listened to him and couldn't help but ask: "You said so much... What's the purpose? ”
"There's no purpose!"
"I'm telling you, don't think the grading system can be implemented on our side... It's already good to have you do folklore horror films... How? Do you really want a ghost in a movie? ”
"No, I never thought about it!"
Gao Fenfen: "But the media is already hyping up this matter..."
Shen Xudong waved his hand: "In fact, in the United States, horror movies are also non-mainstream..."
"It's good if you know..."After thinking about it, Gao Fenfen continued: "We are making mainstream commercial films... I think you'd better hold a press conference about "Ghost Record"! ”
“… There's no need, "Human Eradication Project" also sold more than $70 million at the box office in North America. ”
"But the cost of "Human Eradication Project" is 7 million US dollars, and this time "Ghost Shadow" is 17,000 yuan, I have read a lot of reports, and they all say that it is a record, and the attention is very high!"
Shen Xudong pondered for a moment, and then said: "Okay, just promote "Rise to Fame"..."
……
The press conference is to invite the media to witness and answer some questions by the way...
Shen Xudong is very resistant to this thing - the most impressive press conference in my memory is actually the press conference where Mr. Chen publicly quit the entertainment industry...
Therefore, after his debut, in addition to promoting movies, Shen Xudong rarely made any press conferences, and just blogged directly if there was anything.
This time, the popularity of "Ghost Shadow" is too high...
$17,000 cost, a big seller worldwide...
This is amazing!
Shen Xudong is also amazing...
At two o'clock in the afternoon, all kinds of media had already arrived, and the door of the venue had not yet opened, so they could only wait outside.
There are portals, newspapers, weekly magazines, and several television stations.
A few familiar entertainers were discussing the question: "What do you say Xudong is going to say later?" ”
“… I don't know..."
"Let's see what we ask!"
"Also, Xudong has always had a saying... I just don't know if he'll play..."
"I think it's a bit difficult, he doesn't seem to have a press conference yet..."
was discussing, the door opened, and the discussion in the venue suddenly cleared, and Chen Xi and Shen Xudong entered the door and strode to the front of the stage.
Chen Xi was in charge of the opening, tried the microphone, and said with a smile: "Thank you all for coming to cheer... Our press conference is mainly to answer some questions about Xudong and "Ghost Shadow", everyone can ask whatever they want, and Xudong will answer all questions... In addition, I also ask you to report more on "Rise to Fame", the first film directed by Xu Dong, will be released on September 30th, okay, start now! ”
Someone immediately raised his hand and said, "Xudong, is "Ghost Shadow" invested in and produced by you? ”
"Well," Shen Xudong nodded: "The year before last, I collaborated with Christine Wachen of Killer Films on "Carol", and I felt that there was a head in the marginal theme in the United States, and then I found Lionsgate to do "Human Eradication Project", and after the great success, I was confident, so I joined forces with two producers, Joseph Drake and Jason Buren, to set up a studio specializing in low-budget marginal films..."
After a pause, Shen Xudong continued: ""Ghost Shadow" is the studio's first horror movie. ”
"Why do horror movies?"
"Three non-mainstream themes, comedy, horror and astringent films... Comedy, I don't know much about American comedy, astringent romance films... If there are too many restrictions, then focus on horror films..."
"Because you're sure?"
"No," Shen Xudong shook his head: "The main thing is that we can only do these non-mainstream themes, because the mainstream themes have been absorbed by big Hollywood companies... Even DreamWorks can't receive quality projects, do you think I can receive them? ”
"So...how much does Ghost Shadow make money?"
"The exact number hasn't come out yet, but excluding the overseas rights in North America, it was packaged and sold to Fox, and it was almost $38 million... Barely on par with the cost of publicity! ”
“… Is it so expensive? ”
"The Order of the Phoenix has a global box office of more than 900 million, and it is a loss on the books, with more than 300 million dollars in publicity expenditure... Do you think it's possible? Hollywood is not a good place, in order to avoid the situation of "Order of the Phoenix", so we did our own promotion of "Ghost Record", and every bill was issued by ourselves, which cost 32 million US dollars..."
Speaking of this, Shen Xudong smiled: "... I've read your reports, and they're all talking about 10,000 times the profit... What else to say about such miracles only in the United States ... I'm really convinced, "Ghost Shadow" was screened from 12 theaters, building momentum and expanding the release all the way, and you didn't mention a word about how much publicity money was spent..."
"That's... Can you predict the earnings? ”
Shen Xudong said: "I estimate that there should be a net profit of more than 30 million US dollars to the producer... However, we will definitely develop a sequel in the future, and this pseudo-documentary model can be used in disaster films, comedies... We'll also be working on a few..."
"Then do you think it's true that there is freedom to make movies in China or freedom to make movies in the United States?"
Shen Xudong smiled: "Making movies in the United States is to make money, and in China it is because of love!" ”
There was thunderous applause from the audience, which was called patriotic...
No, it's a fork, it should be everyone in the audience looking at each other, and for a long time, someone asked: "You don't yearn for Hollywood?" ”
"Why should I yearn for them? I'm just making their money! ”
(End of chapter)