From the perspective of the film ecological chain, the cinema chain is an indispensable part of the entire industrial chain.

As the final end of assets in the entire industrial chain, cinemas and cinemas are also the most important link.

The domestic movie box office share has always been the theater chain!

Zhang Weiping and Zhang Yimou should say it or not, and they have contributed a lot to the matter of account sharing.

"Hero" created a box office myth, and Zhang Weiping's voice increased greatly, increasing the proportion of the film's account sharing to 40%.

When "Ambush on All Sides" was talked about again, 41% was mentioned, and "Golden Armor" was negotiated again, and 42% was mentioned.

Then the theater line stopped working, and the General Administration went to mediation, and finally issued a document stipulating: The film party's account sharing is not less than 43%... Cinemas and cinemas take 57%...

Yes, China's 43% share of the producer's share is the lowest in the world!

Why do theaters take the lion's share?

Because... It is necessary to encourage the construction of cinemas.

Why encourage the construction of cinemas?

Because the number of screens is the focus of the film market reform plan!

Every year, there is a reform plan for the mainland film market, and in 2018, the "Opinions on Accelerating the Construction of Cinemas to Promote the Prosperity and Development of the Film Market" was directly issued: Chinese mainland should exceed 80,000 screens by 2020, and at the same time, it should further improve the speed and quality of cinema construction in rural areas!

Well, set a KPI!

The "China Film Development Plan" clearly states that by 2025, the total number of screens will exceed 100,000!

KPI continues: more than 100,000 yuan...

You see, there is no proposal to improve the quality of the film, and there is no requirement for the box office, but there is a requirement for the number of screens...

Therefore, theaters will occupy the first place in the film industry chain for a long time.

Streaming... Video sites will only show non-mainstream films.

Shen Xudong has not seriously planned the construction of the cinema, after all, he is not an expert: "Regarding the development of the cinema, I am not an expert in this area, but I still want to express my opinion, after I carefully read your question and think about it for a long time, I actually don't know how to answer, as I said at the beginning, I am not an expert in this area." ”

Gao Fenfen was stunned: "What are you talking about?" ”

“… Nothing, you give me nonsense ... But it's still quite difficult for us to do a cinema because we don't have a mall..."

"It's okay, we mainly focus on second- and third-tier cities, and strive to break 200 screens in two years!"

Two hundred...

That's a low goal!

“… Okay, come on..."

……

Shen Xudong returned to his office, Chen Xi pushed the door and came in directly, with a questioning tone: "Why didn't you do the chick movie you said before?" ”

"You're talking to me? Get out first, knock on the door! ”

"I'm sorry..."Chen Xi apologized, then knocked politely on the door, and only came in when Shen Xudong shouted 'Please come in': "... Mr. Shen, there is something I want to report..."

"Well, you say."

"About the chick movie you proposed the other day..."

"Oh," Shen explained, "... It feels so fake, it's not much fun..."

"How can it be boring? Whether in terms of movie classification or in terms of attracting female audiences, chick movies are a powerful weapon..."

Shen Xudong looked at her suspiciously: "What's wrong?" ”

“… You told me about chick movies the other day, and I'm going to watch a few, and... I found that most of the chick movies are modern urban themes, which are very suitable for brand implantation... I contacted a few... As soon as they heard that you were going to make a chick movie, they immediately agreed! ”

"Brand?"

"Yes, clothing, beverages, a few jewelry companies, mobile phone brands..."

Shen Xudong was a little surprised: "So many? ”

Chen Xi said: "The movies you make have a box office, and the brand is willing to implant... Also willing to spend money! ”

“… How much does it take? ”

"It depends on the cast..."

Shen Xudong hesitated, and then said honestly: "But I'm going to make a drama about a broken love..."

“… It's okay, "Very Perfect" you said before, leave it to me, I'll run it, you just hang the name of the producer! ”

"You operate?" Shen Xudong reminded: "Han Yan wants to direct "Innocent Comics"... Where do you find a director? ”

Chen Xi has obviously made the preparations: "It's okay, I'm looking for Su Lun and Yin Ruoxin to direct... The script allows them to complete it completely..."

“… The two of them? ”

Shen Xudong frowned...

"You think they're not good enough?"

"That's not it, chick movies don't need any special skills, it's the script that matters... Who are you looking for to star? ”

"Weekly News..."

"Isn't she too expensive?"

"Then you don't care... I'm going to form a lineup of Zhou Xun + Fan Xiaopang + Zeng Li + Gao Yuanyuan, and the actor is ready to find Cheng Guanxi and Huang Xiaoming..."

Shen Xudong originally thought it was reliable, until he heard Teacher Chen's name: "Who?" ”

"Edison Cheng!"

"Another one..."

"Edison Cheng is very suitable for playing a bad man..."

Yes, he's really good for playing that kind of ruffian man, but...

The photo exhibition is about to open!

Shen Xudong said seriously: "... Cheng Guanxi's Mandarin is not standard, change one..."

"That's... For whom? ”

"Wang Kai, Jin Dong, Chen Xiao..."

"They... Lack of fashion sense. ”

"You've got to give them a chance..."

This is an invisible chain of contempt, but it's also true...

In the early years, Hong Kong and Taiwan's economic development and ideological development were far above those of the mainland.

A culture that has never been seen before suddenly broke into the lives of the people in the mainland, the lights on TV are bright, and the female singers have been greatly loved, and the mainland actors are a little rustic.

Actually, it's quite dirty!

There is no own catwalk, everything is based on Western pop elements...

This point is weak in Asia as a whole, and the Japanese and Korean style killing Matt also originated from the punk hippie culture in the West, and it became even more stupid when it arrived in the mainland...

One by one, dyed with yellow hair and purple hair, I feel that I am standing in the fashion trend...

Later, when you have money, you have to have your own styling team or something, and slowly it will be glamorous!

On the contrary, Hong Kong and Taiwan are still stuck in the last century, not to mention Jiang Tao's strength, the shape is far inferior to Brother Kun...

Ahem...

Chen Xi wrote down the list of actors, estimated it, and then said: "I estimate that I can bring in about 40 million advertising placements!" ”

“… Don't go too far, we're making movies, not commercials! ”

"Don't worry, I'll talk to the brand..."

"Well," Shen Xudong nodded, and said by the way: "They have written the script, remember to send it to me... If you have a reference, remember to buy the adaptation rights..."

"Do you want to buy the adaptation rights?"

"Nonsense, I don't want to have a reputation for plagiarism!"

……

There is no way, you have to maintain a good relationship with the brand!

All right... The main thing is that the money is in place, so why not shoot it?

Commercial films, word-of-mouth is important, but it's not that important, the play "Very Perfect" is really stupid, but you treat it as a girl's fantasy comic...

Pure entertainment is still good!

The picture is exquisite, the colors are rich...

Forget it, I can't pull it anymore.

Think of it as a harmless attempt!

Shen Xudong interviewed for the Olympic bid...

Looking for the director of "33 Days of Broken Love"!

He is not a director who graduated from Chinese opera, he is a director from Nortel.

After a few simple chats, Shen Xudong knew that he was a very smart person!

Otherwise, it would not be 'internationally famous' - in 05, his first short film "Helongchuan Gang" written and directed by himself won the second prize in the student short film unit of the San Sebastian Film Festival.

In his own words, 'I consciously compiled the songs of the elements, classes, ethnicities, churches, and Choi Jian that foreigners might be interested in, and wrote the story of a Korean man and two BJ youths, "Ha Yong Chuan Gang", and then won the award... It was a very shameful act, and I was ashamed for a long time at the time..."

"What's there to be ashamed of, if they have the ability, they can do this!"

It's two shifts today, and tomorrow my dad will be 100 days, and he may have to take a day off...

I try my best

(End of chapter)