There are many ways to promote the movie, and it can be summarized: throw money!

Whether it is hard promotion such as laying posters and trailers to compete for exposure, including advertorial publicity, or the release of marketing drafts such as news and forums, the content includes a series of things such as news, gossip, plot, and reviews from the release to the end of the movie.

These are all going to throw money at you.

You wouldn't think every movie had running water, would you?

Besides, at the moment in 2008, where is there any tap water?

For the promotion of "20 Years Old Again", the company was originally going to continue the strategy of "Life Events": hard promotion + hype the movie itself...

The problem is that it has not been more than a month since the earthquake, and it is not suitable to do hard promotion!

Because "20 Years Old Again" is a comedy.

This time period is not suitable for the promotion of this kind of movie...

So, this propaganda program PASS...

Seeing that the release date is slowly approaching, the publicity team still hasn't come up with a dazzling plan!

Huang Bin, the company's publicity director, was so anxious that he was about to lose his hair.

If it had been before, it would have been a direct hype of the topic or the hype of CP...

"20 Years Old Again" Tang Yan's partner Jing Boran - grandson must be a singer, at least you must be able to play a band and play the guitar.

It's also a handsome man and a beautiful woman...

But, no, as with the previous reason, the timing was not right.

was at a loss, and then, news came from South Korea - the Korean version of "20 Years Old Again" mobilized 1.2 million moviegoers in the first weekend, and it was no surprise that it dominated the weekly box office champion.

It has become a dazzling presence of Korean local films in the past two years!

'07 later, the Korean film market fell into a slump - in 2007, a total of 26 Korean films grossed more than 10 million US dollars, including only 10 local films.

In 08, Xijie originally set the main hit "Good Guys, Bad Guys, Strange Guys", directed by Kim Zhiyun, starring Song Kang-ho, Jung Woo-sung, Lee Byung-hun...

The production cost is up to $25 million!

Unexpectedly, an inconspicuous "20 Years Old Again" actually exploded in the first week!

For Shen Xudong, of course, he is very happy - the Korean version, the company can also take 20% of the revenue share!

But for Huang Bin, it is tantamount to a life-saving straw, so he hurriedly sent a press release...

Create a sense of the fact that the outside of the walls has already blossomed first.

All of a sudden, the news of the Korean version of "20 Years Old Again" was a big hit all over the Internet, and then... Something unexpected happened.

The promotional song of "20 Years Old Again": "Give Me a Kiss" is on fire;

Including the two songs "If There Is an Afterlife" and "The Brightest Star in the Night Sky", which were screened in conjunction with the trailer, are also popular!

And it's a blast.

Kugou Music and QQ Music are all among the best.

……

The story of "20 Years Old Again" is summarized: a dream!

When a mother in her seventies reminisced about her past and a dream of the colorful world of the present, when she saw her grandson dancing wildly on the stage of realizing her dreams on TV, she may have thought about how wonderful it would be if I were born in this era.

So, once I took a photo, I was 20 years old again.

Then joined his grandson's band as the lead singer...

So, it's a movie about music.

The most important thing about a musical movie is, of course, music!

To be honest, the original version of "20 Years Old Again", except for a song "Give Me a Kiss" out of the circle, the other songs are very... Mediocre!

'Give Me a Kiss' is a song from the 50s of the last century - sung by Zhang Lu and adapted from the 1953 English song Seven Lonely Days...

That's right, an old song!

At the key point, the episodes that need to be written to match the plot can only be described as general.

Especially the song that climaxes at the end, not only does the melody have no highlights, but it is also very noisy, as if it has not been treated in any way, piercing the eardrums...

Produced by Shen Xudong, the song must be chosen well.

But... There really isn't a particularly suitable song!

simply chose "The Brightest Star in the Night Sky", and the final climax song chose "If There Is an Afterlife"...

Of course, Tang Yan definitely can't sing!

The treble can't go up, the bass can't go down, and the breath is still unstable...

It's all up to the post-editing process!

But the number of clicks and downloads of a few songs has risen rapidly...

Although I didn't expect a few songs to be so popular before. However, the propaganda department immediately increased its efforts to promote, and the MV was released on major platforms.

……

Caught up with the good times, there was a wave of voices on the Internet at this stage: those Chinese golden songs you thought were actually covers, have you been "deceived"?

Well, it's actually a bit friendly to say that covers, and many UP masters directly spray 'plagiarism'.

In fact... Not plagiarism, from the 80s to the early 90s, the big record companies such as New Yibao, Polygram, Universal, EMI, Sony (Xinli), that are all global chains.

The song of Japanese benzene was re-written or re-adapted in Hong Kong and Taiwan, which is usually a practice within a large group to save trouble.

Why does it say that Miyuki Nakajima feeds half of the Hong Kong and Taiwan music scene, first of all, her creative ability is strong, secondly, this is a product of capital operation, and finally, even if Chinese musicians themselves don't want to do this, there is no way!

Because they don't have a choice!

But netizens don't care about these, China has been anti-Japanese for so many years, and any of China's achievements must be compared with the Japanese Benzene, and they all want to suppress the Japanese Benzene.

Now I suddenly tell others that the so-called classic repertoire that I have listened to for so many years are all composed by Japanese people?

Who can stand this Nima?

Jump straight back!

Joined the abusive camp...

It just so happens that in the past few years, there have been a lot of voices evaluating China's copycat powers, so the hat of not being able to be original has been deducted!

At this time, "The Brightest Star in the Night Sky" and "If There Is an Afterlife" came out...

The songwriters are all Shen Xudong!

Suddenly, Shen Xudong was forced to carry the banner of originality...

Well, the main thing, these two songs are really good ...

Coupled with TiMi's publicity and promotion capabilities, "Back to 20 Years Old" is full of popularity.

It's done before it's red...

……

"I think the most important thing about the movie is the movie itself, now is the Internet era, it is important to promote this kind of thing, but it is even more important whether your movie is good or not!"

"Isn't the publicity of "Seeing the Dragon Unloading the Armor" not big? In the first week, the box office can still play back and forth with our "Zhao Zilong 2", but what about after that? Blew! ”

In the car, Shen Xudong comforted Tang Yan, he was full of confidence in "20 Years Old Again", and stepped on a wave of "Seeing the Dragon Unloading the Armor" by the way.

Tang Yan was still very worried, and said cautiously: "Actually, I think "Southern Star" is also good..."

"The schedule was not selected well, the two blockbusters "The King of Kung Fu" and "Iron Man"..."

"Then this time..."

"Honestly, it's not good, but it's not too bad either... Push it back further, there is no suitable schedule! ”

Tang Yan made a bitter face: "Then will I be charged with the name of box office poison?" ”

"Box office poison? What are you kidding, you've only acted in a play, and someone calls you box office poison? ”

"There are netizens..."

These netizens are really, you have a vision!

(End of chapter)