Well, at this stage, capital is worried about movies and the film market, and does not dare to enter rashly.

Well understood, not enough profits.

You see, based on TiMi's most profitable "Cao Cao", the cost is 25 million US dollars.

Overseas rights sales of $46 million – including overseas box office splits.

The mainland box office is 204 million, and the TV copyright and audio and video copyright are 35 million...

After deducting the cost of publicity and production, the net profit exceeded 150 million yuan!

It looks high, but from production to release, a one-year cycle ...

By the time of "Zhao Zilong 2", the profit dropped to 80 million...

——The mainland box office is 168 million...

No one dares to guarantee how much profit the follow-up "Guan Yunchang" can have!

Tianmei company is very awesome, known as Tianmei production, must be a high-quality product.

But "Love Has an Afterlife" and "Southern Star" have lost money...

"People in Embarrassment", which ranked third at the box office this year, ended with 178 million, and the box office looks very high, but when you count the profit, it is less than 70 million!

The gambling is too big, the profit margin is limited...

The reason for this is that the mainland market is too small and the capacity is insufficient.

Especially compared with Internet companies, it is not worth mentioning.

When people invest in Meituan and Jingdong, one investment is hundreds of millions of dollars, and the income is also fierce!

"People in Embarrassment" took two years from planning to release to profit arrival.

Hundreds of people have been busy for two years to earn 70 million, and this thing is still the top three in terms of profitability!

The only one in China!

Later generations are different, and a movie in later generations can really make money for billions.

The profit of "Man Jianghong" is as high as 1.4 billion!

1.4 billion, and many companies can't reach this amount in a year.

Moreover, even if the movie can't make money at the box office, it can be earned off the field, so the film and television industry has colluded with capital to creatively put forward the concepts of finance + movies, Internet + movies, etc., and cut leeks together.

But not yet...

The volume itself does not meet the requirements of capital...

However, Shen Xudong still left contact information with Xiong Xiaoge, Shen Nanpeng and others, and the next time they meet, they will seriously discuss building a building... No, it's an investment thing!

……

"I think it's nonsense, the essence of filmmakers is to serve the audience, how can you ask the audience to change? You can't let them go to an art film, the audience has his own choice, if he wants to watch it, he will go. ”

At the film festival, there are still media who pay attention to the dispute between business and literature and art.

Then asked Shen Xudong.

Recently, many experts have criticized Shen Xudong for being too commercial, vulgar and the like...

It's normal, "20 Years Old Again" is a meaningless movie in the eyes of many experts!

A movie that doesn't make sense is a bad movie.

"Why should movies be meaningful? What is the significance of "Vulgarity"? What is the significance of "Rise to Fame"? ”

"Film is not fundamentally different from music, dance, writing, painting and other arts, but in different historical periods, it has become a posture for human beings to observe the world. Maybe a new form of entertainment has replaced movies! ”

"Moreover, it's not that I haven't written a literary script, "Outstanding Citizen" and "The Aviator" are all very independent feature films, but they are too niche..."

The interviewed reporter retorted: "Xu Jinglei said that it is also meaningful to be niche! ”

"Yes, of course it makes sense, but commercial films are popular... Our main task at this stage is to serve the public, not to make movies smaller..."

"I've always wondered if a lot of self-proclaimed professional film critics are enjoying the movie, or are they enjoying the feeling of having two or three people sitting in the theater?"

"Then what do you think of "20 Years Again"?"

"A new genre film, this fantasy can add various elements to the setting, such as the male and female protagonists transforming into each other... Or they will travel through time with each other..."

……

Yes, "20 Years Old Again" has once again been criticized by many experts: it lacks creativity and has no meaning!

The lack of creativity refers to the fact that the creativity comes in part from the Hollywood genre films "17 Years Old Again", "Girl Dream Thirty"... Including "Children's Dreams"...

Uh, that makes sense!

It's really the same creatively, this thing can't be washed off, and it doesn't need to be washed.

At least people didn't directly label you as 'plagiarism'

Once the plagiarism hat is buttoned up, many people will really believe it - so far a bunch of people think that "Charlotte's Troubles" plagiarized "Peggy Sue is getting married", and that "I Am Not the God of Medicine" plagiarized "Dallas Buyers Club"...

Since the vigorous development of the media, many people who watch too few movies and TV series often can't recognize what is called plagiarism, and in their eyes, the first movie he watched is the originator of this bridge.

I don't know much, and I think I'm righteous, stupid!

Shen Xudong specially posted a blog to explain: Actually, there is no story that has not been filmed since the movie was filmed today.

Now movies don't just look at the so-called "plot", especially those details, many times the "plot" and pictures that cannot be avoided will appear, what constitutes a movie is not only the story, but more importantly, the way of storytelling.

PS: It is recommended that all those who study film buy a set of "Alfred Hitchcock Presents", that is, "Hitchcock Theater", Hitchcock served as a producer, from 1955 to 1965, it was produced for ten consecutive years, a total of 360 episodes, and each episode is a wonderful independent story. After reading it, you will find that you can find a shadow in almost all the stories!

In addition, thank you for your support, the box office of "20 Years Old Again" was 82 million in the first weekend, and the theater gave a box office forecast of 280 million ~ 300 million, and my boasting is about to come true!

……

The box office of 82 million in the first three days of the first weekend of "20 Years Old" really shocked many people.

This is nonsense, after all, the company did not expect it.

The best expectation given by the publicity and distribution department is 50 million in the first week, and finally exceeds 100 million!

This data is based on today's general environment.

Very realistic.

Moreover, the starring lineup of "20 Years Old Again" is not strong, and the actor who plays the core heroine of the drama has only experienced a movie that is not very successful.

The only thing that is a little popular should be the supporting role of Jing Boran, the champion of last year's "Come on Good Boy", but his performance... That's it.

That's why Shen Xudong has to come forward to publicize!

Whoever needs to focus on Shen Xudong is either a big production, or the main creator behind the scenes pulls his hips - lack of popularity.

Oh, the main actors of "20 Years Old Again" are familiar to the audience, Liu Yijun plays the son, the daughter-in-law is Yu Feihong, the housekeeper, that is, the heroine's admirer, found Teacher You Benchang...

All the people are familiar faces, but they are not stars.

Therefore, the production cost is 19 million, of which the actor's salary, including the behind-the-scenes salary, is less than 6 million.

Placement revenue plus in-roll advertising revenue is 26 million.

15 million yuan was invested in publicity.

That's right, it's another classic case of small and big.

The peers didn't know what kind of mood they should be in to face Shen Xudong.

Especially the Huayi brothers.

(End of chapter)