What is the concept of 101.4 million in the first week?

At least 35 million in a single day!

With the number of screens today, a single film, breaking 30 million in a single day is almost a god-like existence.

When Shen Xudong saw this data, his first reaction was - this Nima is too much!

Breaking 100 million in the first week?

Why don't you blow over a billion in the first week?

It's all fake anyway...

Take a look at the data... Wow, it's true!

The box office on the first day was 27 million, the next day was 36 million, and on the third day, it went straight to 38 million...

Why didn't Shen Xudong suspect data fraud, the film schedule of "Exquisite Ancient City": On the first day, except for Golden Harvest Theater, most theaters had 50% of the films, and on the second day, it rose to 70%, and on the third day, many theaters simply scheduled 100% of the films.

"20 Years Old Again", "Kung Fu Panda", including "Superman for All" are simply not on...

Almost all audiences go to the theater for "Exquisite Ancient City", even if a very small number of audiences want to watch "Superman for All" or "Kung Fu Panda", the theater will not open - no more than ten people, one screening is a loss, and it is directly recommended that the audience buy "Exquisite Ancient City"...

- Ordinary medium-sized hall (100-250 seats), the total cost is 186 yuan per game, the average ticket price is 30 yuan, and at least 12 tickets per game can be recovered.

The total cost of the small hall (within 100 seats) is 107 yuan per game, the average ticket price is 30 yuan, and at least 8 tickets per game can be recovered...

The hall is even more impossible, the hall is generally a two-machine projection, 200-400 seats, and the cost is 410 yuan per show.

The average ticket price is 40 yuan, and there are at least 20 tickets per show. If it is the one after 0:00, the overtime pay for personnel overtime will be added.

can make the theater arrange the film schedule like this, which shows that "Exquisite Ancient City" is definitely a phenomenal hit!

How did he know about the theater schedule?

It was the reporter's question: "What do you think of the monopoly scheduling of "Exquisite Ancient City"? ”

“… Monopoly? I really don't know... I've been in the U.S. for the past few days, and I've just come back... However, when we talked to the theater chain about the release, there was no regulation on the film schedule... It's just that I said that at least 30% of the films were scheduled in the first week..."

"You mean the spontaneous scheduling of films in theaters?"

"It must be spontaneous, we didn't rebate privately, nor did we give the film scheduling fee, the same as the account, they are willing to give high-ranking films, which shows that the market expectations of "Exquisite Ancient City" are indeed very good!"

"Did the first week exceed your expectations?"

“… Similar to what I predicted, we calculated that the cost of "Exquisite Ancient City" was 45 million US dollars, of which the production cost was as high as 42 million US dollars, and Xiangshan Film and Television Base helped us build the buildings we needed for free, solving half of the cost..."

"Why is Xiangshan willing to sponsor for free?"

"I heard that Xiangshan wants to learn from Hengdian and use the siphon effect of "Exquisite Ancient City" to attract the crew to film, and "Ghost Blowing the Lantern" Film and Television City will also be developed externally, selling tickets and the like... In short, we hit it off, and even if Xiangshan solved the shooting problem, there was still a cost of $24 million to be solved. ”

"Golden Harvest invested $5 million to buy out the copyrights in Southeast Asia, Hong Kong and Taiwan, South Korea invested $3 million, and Japan also invested $4 million... In other words, if the mainland market wants to recoup the investment of 12 million US dollars, the box office must be 300 million. ”

Speaking of which, it is actually obvious that the total box office is more than 300 million, and there must be at least 100 million in that first weekend.

This is the normal market logic of commercial blockbusters.

So Shen Xudong said that he was not surprised, and it was understandable.

But when you look at the way he pretends to be, he gets angry.

Damn, what is it that the box office breaks 100 million is not unexpected?

It's also confident.

You said that you didn't go public and sold so well at the box office, what's the point?

So, he continued to pick and choose: "Many experts say that the tomb robbery of the heroes and heroines of "Exquisite Ancient City" does not conform to our mainstream values, what do you think of this problem? ”

"Let me explain, "Exquisite Ancient City" is not a tomb robbery movie, it is an adventure and treasure hunting genre, and our target is Hollywood's "Raiders of the Lost Ark" and "National Treasure"..."

"There were zombies in that movie..."

"Who told you that it was a zombie, didn't we do popular science, it was called a red-haired calf, go and flip through the character introduction, we clearly wrote: red-haired calf, a fierce beast living in the grassland of Outer Mongolia, like a red ape, the body is as hard as iron, likes to dig holes in the ground, that is a monster, not a zombie!"

Talking nonsense with your eyes open...

But logically there is no problem!

Because the censorship clearly stipulates that nothing with feudal superstition can appear, monsters belong to unsolved mysteries, not feudal superstitions.

Speaking of this, Shen Xudong complained: "Can Hollywood make "The Mummy", the hero and heroine, robbing tombs all over the world, no one says anything, can it be released worldwide?" We are obviously just exploring, and we are all going to be blamed? ”

"'The Mummy' is a Hollywood movie... And it has nothing to do with China! ”

"But I've heard that the villain of 'The Mummy III' is Qin Shi Huang, so why can Hollywood spoof our historical figures? I can't make a blockbuster film in the Adventure Treasure genre? ”

Speaking of this, Shen Xudong's tone became serious: "What I say next, you all write down... Don't change a word! ”

"Good!"

"I've been telling the Film Bureau that with the expiration of the Sino-US film trade agreement, the number of Hollywood imported films will definitely rise by leaps and bounds, and now the regulation is 20, so how many will it rise in 2011? Even if it is not possible to open the market directly, at least double it! So, what will we do with others when the time comes?

There is no drama in fighting special effects, casting divisions, and production.

People's big productions are distributed worldwide, and the cost is more than 100 million dollars!

Domestic films must be relaxed in terms of subject matter and censorship scale, at least to achieve the same standard as industrial imported films, so that what people can shoot, we can shoot! Even if our skills are not as good as others for the time being, we can't tie our hands, otherwise we won't even have the opportunity to fight. ”

“… So, you're going to make "Exquisite Ancient City"? ”

"Yes, it must be made industrially, and it is a blockbuster that conforms to oriental aesthetics... Because I firmly believe that the domestic market can support a work with an investment of less than 150 million! Let's calculate the account, the box office is 300 million, the TV copyright, audio and video copyright and new media copyright are added to 30 million, and the patch advertising is sold for another 20 million, and there is no problem in recovering the cost. ”

"Not only "Exquisite Ancient City", we will also do the "Di Renjie" series and the "Journey to the West" series, all of which are big investments and big productions!"

……

After talking nonsense with reporters at the airport for more than half an hour, Shen Xudong got in the car...

Well, he's rubbing the heat!

Rub on the popularity of "Exquisite Ancient City".

The so-called, winning is not terrible, but it is embarrassing to be lacking.

Without Shen Xudong's promotional help, "Exquisite Ancient City" is still a big hit, although Shen Xudong is very happy, but... is a little cautious, he didn't participate in the publicity, and "Exquisite Ancient City" was a big hit, doesn't this seem to show that whether "Exquisite Ancient City" sells or not has little to do with him?

Human nature is complicated...

He was more than happy, though.

After all, he was the one who was able to make more than 100 million to make "Exquisite Ancient City" two years ago.

(End of chapter)