Chapter Twenty-Eight: Zhang Chaoyang

Shen Xudong has decided to go to war!

In fact, in the early years, the video industry was once the world of Zhou Juan of 56 networks.

But a mistake in 2008 made it difficult for 56.com to return to the leading position, and 56.com was fined for 1 month for video review errors!

——Suspected of violating the rules and being shut down and warned by relevant government departments, the loss of one-third of users, when other peers spent money on staking land, a website was shut down for so long is basically equivalent to being killed.

Youku and Tudou carved up the lost popularity of 56.com.

Of course, in that era, it was not the era when content was king, 56.com fell, and Feng Xin's storm video and audio firmly occupied the position of the first brand of players.

The real eruption year of this industry was after YouTube was acquired, and the most direct manifestation was that more than 400 video websites sprung up like mushrooms after a rain, and 30 could appear a day at the hottest time.

In the past, Wang Wei (Tudou.com), (56.com) Zhou Juan and others opened the way, and then hundreds of new enterprises were gearing up, and the video battle for hegemony officially began!

Video: Everyone wants to taste this cake, but the market is such a big place, it is easy to enter, but it is difficult to stand up.

Then, in 2008, the global economic crisis hit, and the domestic "money-burning" video industry was in mourning, and financing was imminent.

Only those who can get the funds can go on - after all, technical support is needed to make a video website, and the so-called technical support is bandwidth, which is the meaning of the server...

The cost of bandwidth is very high, and in the early days, the cost of bandwidth is very high in the total cost.

After all, the higher the bandwidth, the faster the access...

The basic cost of supporting a video website: at least $4 million in bandwidth per month!

A big reason why Youku came from behind that year is that Youku has a person who is very familiar with the field of telecommunications infrastructure and can get bandwidth at an ultra-low price, and the price that Youku got back then should be between one-third and one-half of the price of potatoes.

But... Shen Xudong still thinks that there are a lot of video websites on the market now.

The label in the video industry is called "capital".

The copyright war is a game for the rich, and without money, it simply can't survive in this money-burning industry.

Therefore, he is ready to burn money, first for half a year, and get down several companies that have no capital behind him.

By the way, we will join forces with Sohu, Youku, Tudou, and Rai to form an anti-piracy alliance to formalize the entire market!

As for what happens to the losers?

In the era of the jungle, the winners will be remembered, and the frustrated and losers will even leave the curtain in black and white.

……

Zhang Chaoyang is the pioneer of this anti-piracy alliance!

At the end of 19, Zhang Chaoyang boasted in an interview that capitalists are going to squeeze employees, and then, many Sohu employees laughed.

At that time, he may have wanted to be a capitalist of all evils, but he couldn't do it, his management style, the feeling he gave to his employees, he was destined to be a good boss, but not a good capitalist.

Good capitalists can't say things like 'young people don't work too hard, because the world is not very fair, too hard will hurt your body, and some things can be done without hard work'!

However, it was Zhang Chaoyang, who was already a Buddhist, and now he is still very... Positive.

After all, Zhang Jiexiang once said, 'When I was studying at Tsinghua University, I couldn't get the first place in the exam, so I ran 5 kilometers around the Old Summer Palace to compete with myself.' ’

When he was young, Zhang Chaoyang liked to have parties very much, driving a convertible sports car through the streets. At the party, there are always beautiful girls, because Zhang Chaoyang only likes to talk to beautiful girls at that time.

But no matter how many beauties or beasts there are in the party, he will always be the only protagonist!

He is indeed the golden bachelor of the Internet circle... And he is the banner man of China's cyber industry.

Zhang Chaoyang is quite famous in the entertainment industry... He is a self-made model, in his most glorious time he appeared on the covers of major magazines, was regarded as a spiritual icon of self-made success and riches, and enjoyed the reception of rock stars everywhere!

Zhang Chaoyang has a hobby - mountain climbing.

During the National Day holiday in 2002, he and Wang Shi successfully met at the summit of Siguniang Mountain at an altitude of 5,355 meters.

It is not enough for two men to climb, in 2005, Zhang Chaoyang called a lot of girls and a lot of men to form a "Sogou Beauty and Beast Mountaineering Team" to climb Qizi Peak at an altitude of 6206 meters in XZ.

The team includes Gao Yuanyuan, Miss World Maria, supermodel Jiang Peilin, and female entrepreneur Wang Qiuyang.

There are beauties like clouds, and there are many men, including Wang Shi, Brother Hu, Sun Nan and others, by the way, Wang Xiaofei also joined the group...

He is very arrogant - in 2008, Sohu signed a contract with the Olympic Organizing Committee, and was severely criticized by other platforms for "monopolizing the right to report news", and Sina, NetEase, and Tencent formed an Olympic reporting alliance to fight against Sohu.

Zhang Chaoyang said: Three zeros add up to zero.

Of course, he is also qualified, in 09, Sohu Changyou was listed on the US stock market, and Zhang Chaoyang became the first bigwig to own two US listed companies.

But Sohu Changyou's revenue can't beat NetEase and Tengxun, and now even TiMi Games has surpassed it...

When Weibo was on the rise, he also waded through troubled waters - in front of reporters, in one day, he met 6 groups of people before and after, including Zhou Libo, with the same theme: to bring Sohu to open Weibo.

It's a pity that I haven't played Sina!

Zhang Chaoyang feels that the next closure should be in the field of video websites, so he will do his best to crack down on piracy!

In 09, the first wave of anti-piracy battles was set off - Youku, Tudou, Xunlei, etc., which were already in a position in the video market, were fired one by one, setting off the first copyright war for online videos.

Now, move on!

He admires Shen Xudong a lot, and once offered a high price to buy out the online broadcast rights of "The Voice of China" and "Let's Run", but was politely refused...

also tried to make friends with Shen Xudong or something, but unfortunately, Shen Xudong has been very busy and has no time to make friends - the two have no intersection at all!

This new anti-piracy alliance, he wanted to meet Shen Xudong.

Gao Fenfen told him directly: Xudong is in the horse farm on the outskirts of Beijing, if you want to find him, just go directly!

Then Zhang Chaoyang came...

……

Shen Xudong has been quite idle recently, feeding horses, fishing, and fitness - there is a gym in the horse farm...

Of course, it's not that he doesn't care about the company's situation at all.

Otherwise, he would not have done anything to buy "East Palace" with a single episode of one million.

Generally, video platforms will buy dramas according to grades, mainly setting five ratings: S+, S, A+, A, and B, which are divided according to the size of the script IP, the popularity of the actors, the production team, and the investment cost.

Every year, we will focus on the layout of about five S+ dramas...

Generally, S+ dramas, PPTV will also have investment, but now the video platform has a relatively small right to speak, and it is only a joint production, not very involved in the production.

The time is not ripe, we have to wait until 2015 after the launch of the two-star policy of one drama, the online platform ushered in the best time - it is difficult for film and television dramas to be starred, so they can only choose to broadcast online, so many filmmakers don't want the dramas in their hands to be squeezed, so they can only find a video platform!

Then the video platform took the opportunity to buy talents, online self-made dramas ushered in leapfrog development, and the dramas in the hands of traditional film and television production companies became more difficult to sell...

Several major platforms have slowly become the largest TV drama broadcast channels... And the producer!

What Shen Xudong is doing now is just speeding up the reshuffle process!

(End of chapter)