At present, Golden Harvest Cinema ranks third in the country, but due to the lack of real estate and official business at hand, it is a bit difficult to expand on a large scale in the future...

China's cinema expansion model belongs to the combined model of shopping malls + cinemas.

The booming cinema industry is the time of the past decade, which happens to be accompanied by the ecological transformation of shopping malls!

Basically, every city and every area has a shopping mall, also called a business district, and every business district has a cinema...

At the beginning, TiMi Cinema cooperated with the MixC, COCO Park, including IFC and Yintai Center, and they built a shopping mall, and TiMi built a cinema in one of the top areas under TiMi...

The problem is that the Wanda model has triggered a bunch of imitators, and many cinema brands have shopping malls behind them...

- Owning a cinema in a commercial development can bring many benefits, on the one hand, the cinema can attract foot traffic and stimulate consumption in other areas of the mall, and on the other hand, the cinema can greatly enhance the overall commercial image of the mall.

Coupled with the rapid development of China's film market, more cinemas have accelerated their expansion...

Bidding Crazy!

The most typical is the Dadi Cinema Line and the Jinyi Cinema Line...

Jinyi Cinema Line is backed by Guangdong real estate giant Jiayu Group, and Dadi Cinema Line has Nanhai Holdings...

Last year, Gao Jun told Shen Xudong that now BJ has a good commercial location, and it will even attract more than ten theaters to bid for land.

Around 08 years, the rent of theaters in first-tier cities is only about 2 million to 3 million per year, and in recent years, with the development of the film market, the rent level of theaters has begun to increase exponentially, and after breaking 10 billion the year before last, the increase is particularly rapid.

Nowadays, the rent of real estate developers in the commercial areas of first-tier cities is generally 600 to 7 million per year...

The price of the core area has risen to 15 million / year!

In addition, according to the regulations, in the cooperation between theaters and real estate developers, in addition to the fixed rent, many theaters also have to pay a certain percentage of the box office to the real estate developer.

In the past, only 5%-7% was required, but two years ago this figure rose to about 10%, and last year, it simply rose to 15%...

In the core business district, some real estate developers even ask for 20%-25% of the account sharing ratio from the theater.

Why not build your own cinema?

China is not the North American and Australian continents, and at every turn, 100 acres of land will be set aside for you, and dozens of acres will be built for cinemas!

This is the big picture...

However, Tianmei Media focuses on the layout of second- and third-tier cities, currently has 105 directly-operated stores, 42 franchise stores, according to Shen Xudong's plan, around 2015 has 280 directly-operated stores, 120 franchise stores, and the number of screens exceeds 1500...

Insert a sentence, after "Embarrassing Mother" turned its back on the theater, the theater party learned to behave, and then all the necessary terms were written in the screening agreement, such as not allowing direct sales to streaming media without being released...

"I want to buy Golden Harvest's cinema chain in Southeast Asia!"

Shen Xudong shook his head: "... That's even more impossible, we have been laying out for almost five years, and it is not easy to have such a little achievement, and you directly acquired it? ”

Lao Wang glanced at him: "If you want theaters in Southeast Asia, it's nothing more than to retain the distribution capacity in Southeast Asia... I can guarantee that after the acquisition, these theaters will still be showing your movies! ”

Shen Xudong shook his head: "In addition to the distribution, retaining the cinema chain can also increase our room for negotiation with the local government, after all, we helped solve the local employment problem!" ”

“… Well, you're going to do that? ”

"Yes... There are theaters, and many things will be very convenient, for example, we co-produced the Thai version of "My Love from the Star" with BroadcastThai, "A Natural Couple" and two BL dramas..."

"What does BL drama mean?"

“Boys’ Love… Tanmei drama is a love drama between men..."

“… What does this have to do with cinemas? ”

"There are theaters, and they believe in our strength even more..."

PPTV is, after all, streaming in China, and of course it's okay to throw money at it, but... After spending money, people may not necessarily complete the work with quality and quantity, so they need to join forces with local relatively large production companies, and the theater chain is a symbol of strength.

"What about profit margins?"

"I can't make much money, and I must be investment-oriented in the early stage, and I will pay for training streaming... Anyway, my idea is to be based in Asia..."

“… Just Asia? ”

Shen Xudong shrugged: "Asia is already very big... At most, if you want to enter the South American market, Europe and North America, it is impossible to rely on just one company! Hearing this, Lao Wang immediately asked: "Are you so unoptimistic about the world situation?" ”

"The 21st century is bound to be the century of nationalism, a trend that stems from the irreconcilable contradictions between nation-states that have long been suppressed by the two-tier Cold War and unipolar hegemony. No one can stop the intensification of this trend, which is the law and inevitability of the development of the current situation of human society. After a pause, Shen Xudong added: "It's just my opinion..."

Lao Wang thought thoughtfully: "No wonder you want to sell the studio..."

"Yes... And I only invest now, and it is a joint investment, and I resolutely do not lead..."

"That's... What if you misjudge? ”

"Impossible, this is the inevitable law of historical development..."

……

Lao Wang actually doesn't like to do film and television, after all, he is now engaged in real estate, not to mention dozens of billions a year, and last year's profit was close to 20 billion!

How big is the whole film market?

It wasn't until the end of this year that the five major studios joined forces to force the palace, which made Lao Wang realize the importance of content, and then Wanda Films began to forge ahead...

In just a few years, under the leadership of Ye Ning, Wanda Pictures has transformed from a traditional real estate developer to a company leading the way in culture and entertainment. In particular, the film production and distribution business, as a latecomer, started quickly.

Attracted a large number of contacts...

……

The next day, the company, Shen Xudong was looking at yesterday's box office report...

After "Search" entered the working day, the box office trend was quite documentary, it actually received 12 million on Monday, 13 million on Tuesday, and yesterday was Wednesday, reporting 11.8 million...

It was released for 7 days, with a cumulative box office of 115.7 million...

This shows that the word-of-mouth advantage of "Search" is obvious, and it is definitely suitable for a long-term line...

The theater chain gave a box office forecast of 250 million.

According to the current trend, 250 million is not a big problem, provided that there is no roadblock...

It's not a big problem, "Super Battleship" has been delayed for two weeks...

Chen Xi knocked on the door, holding a newspaper in his hand, with a look of surprise: "You met Wang Jianlin yesterday?" ”

"That's right, I didn't tell you, I'm going to see Lao Wang!"

"Wang Jian... Well, he is indeed the old king! Chen Xi accepted the title, and then asked, "What did Lao Wang talk to you about?" Is he trying to buy our company? ”

“… What do you think? Acquisition of our company? Our company has a market value of 80 billion, what will he buy? ”

"He's rich, the richest man in China!"

Shen Xudong frowned: "Isn't the richest man in China Zong Qinghou?" Selling AD calcium milk that... By the way, you'll buy me a few bottles later, I haven't drunk it in a long time! ”

"People Wahaha... We also sell mineral water, and our company uses Wahaha pure water! ”

Shen Xudong glanced at the Wahaha pure water placed in the corner, and then asked, "... Why are you coming to me? ”

"Oh, have you figured out which movie to go to on May Day?"

“… Didn't you say that you would give up this year's May Day? ”

"The light has "Piff", Yindu has "Killing", Wanda also has "Saidek Bale", in addition, "Me 11", "Flying Over the Old People's Home", the media described five domestic films as resisting Hollywood... Are you sure we don't go to the movies? ”

Shen Xudong was speechless: "May 1st, there is "Super Battleship" in the front, "The Avengers" in the back, and "Men in Black 3" in mid-May, a domestic movie? It's a dead end! ”

"Super Battleship, I know, Hasbro and Paramount created a cinematic universe..., is "The Avengers" that powerful?"