Chapter 95: Units of Measurement (3/4)
In June, TiMi announced on its official website that it would invest $500 million in Hollywood...
And announced the film list, which are basically animated movies, Illumination Entertainment's "Despicable Me 2", "Minions", "Pet Secrets" and DreamWorks' "Crazy Primitives", "Genius Glasses Dog", "How to Train Your Dragon 2", and live-action movies such as "Jurassic Park 4", "Interstellar", "The Martian" and "Gravity"...
Shen Xudong posted on Weibo to explain: "The reason why I invest in these movies is that on the one hand, I am more optimistic, and on the other hand, I will also arrange special people to study... Shiyi's long skills! ”
If you don't explain, you can't do it, a bunch of media have labeled him a 'traitor' and a 'comprador'...
Zhen Nima was speechless, some time ago he said that he was blindly confident, and now he is called a traitor?
However, the secondary market is very optimistic about this investment, and the market value of TiMi Media ushered in a burst of gains...
It's just an intention, and it hasn't even been confirmed, and the stock price has risen directly!
No wonder there is such scam news as 'Russo Brothers and Fang Jin Film History to create "Captain China""!
Shi Jianxiang also came up with a strange combination of Mel Gibson and Li Qiankuan - "The Big Bombing", with Mel Gibson and Li Qiankuan as art directors...
As soon as the photo was sent and the press release was promoted, the hot money came immediately!
There really are a lot of fools!
As for the movie?
Making movies is all about making money, and now that you're making money, why make movies?
……
On June 4th, "Hunting" premiered...
The Cannes award-winning film is also okay, and the main publicity investment is very strong.
The publicity cost is close to 30 million, which is almost the same as the film production fee!
Online media, TV media, APP clients, offline physical stores and other multi-level customers have launched a full range of bundled marketing, and even Chen Daoming has been on "Everyday Upward"...
There's no way, publicity and promotion, you have to be on a variety show!
"Antenna Up" is at least a little higher than "Happy Camp".
After all, "Everyday Upward" has not yet become a poor man's version of the fast book...
Pulling it back, on the first day of the release of "Hunting", domestic theaters gave 30% of the film schedule - nearly 18,000 schedules!
In March, "Sister Peach" was scheduled for less than 20%, and "Me 11" for May 1st did not exceed 8%...
Back to "The Hunt", the story is very simple: a lie from a little girl almost ruined a person!
The male protagonist is a kindergarten teacher, and the children love him very much.
Until one day, a girl had no intention of hinting at the principal: the male protagonist molested her.
Fueled by everyone, he is tacitly considered a pervert by the people around him, including his best friend (the girl's parents) and girlfriend.
Although later the girl repeatedly explained that nothing had happened.
But no adult wanted to believe her explanation.
Until the loophole of the incident was discovered, and the lie was self-defeating, everyone seemed to recognize the innocence of the male protagonist on the surface.
The ending of the film is meaningful: even though a year has passed since the incident, when the male protagonist went out hunting, he was shot coldly.
At the end, the person who put the cold gun stood in the sunlight at a high place, and the male protagonist couldn't even see his face clearly, only the sun of white cold...
The intent of this composition is all too obvious: the gossip can spread to any person who, with his self-righteous moral brilliance, inflicts cold damage on others, and he turns away in a flutter.
He didn't even know that the male protagonist was innocent.
But whether the male protagonist is innocent or not, what does it matter to him? He's just in charge of the hunt!
This movie is brutal...
It's chilling!
You just have to bring it in and you'll understand what your neighbors do...
Therefore, when some media asked, 'The film is very extreme, and the malice in ordinary life is infinitely magnified...'
Shen Xudong immediately replied: "This example is not extreme at all, nor does it amplify malice, if your neighbor is the male protagonist, what would you do?" ”
Without waiting for the reporter to answer, Shen Xudong continued: "... It's just that most of us may never meet a neighbor who is suspected of being an XQ child in our lives, and we don't have the opportunity to show our infinitely amplified malice! This plot is actually quite ordinary, I envisioned this beginning, and the rest came out naturally, I didn't even think about it..."
Wen Muye also interjected: "That's right, after I adapted the script and wrote the storyboard, the journey was very smooth..."
“… Mr. Chen Daoming, what do you think? ”
Chen Daoming thought for a while, and then replied: "Actually, when I read the script, I was already thinking about what I should do if I encountered this kind of thing... I can't think of a better way to prove myself... He's an innocent person, but he can't find someone to fight back! Who do you think he can scold? Who can he hit? Because everyone's hatred comes from love, their antipathy and malice towards him are all out of protecting the little girl and worrying that something will happen, there is no hatred in this, only too many misunderstandings. How should your emotions be settled? Only anger..."
"Then why did you arrange for him to be shot coldly in the end? And who put the cold gun? ”
"The power of rumors and prejudice is not so easy to eliminate..."
Wen Muye interjected: "Did you see who shot it?" I can't see it, he's on the high ground, he's in the sun. ”
And then... Some media asked: ""Hunting" feels like "Searching", both of which are about the hearts and minds of the people, and these two themes are very similar!" ”
Finally someone asked!
Shen Xudong was deliberately silent for a while, and then said: "The focus of "Search" is on human flesh search and... Love, "Hunting" is more realistic, the story is set in a small town, more intuitive..."
"What does the director think?"
Wen Muye was a little embarrassed, and Shen Xudong helped to solve the siege: "... Don't embarrass him..."
Wen Muye is not Shen Xudong, and he is going to have an accident when he evaluates the works of big directors in public!
Several reporters said: "Then when we report, we will compare and analyze "Hunting" and "Search"..."
"Whatever you want, after the movie is released, the creators can only listen to the reaction, and what kind of interpretation the audience has has nothing to do with us!"
……
The box office of "Hunting" on the first day was 14 million, and it successfully won the single-day box office championship, followed by the 10.35 million of "Men in Black 3", and the box office of "Avengers" was 2.32 million...
"Why Sheng Xiaomo", the single-day box office is less than 30,000 - it has already been arranged to be released, isn't this the key to the postponement!
The cumulative box office is 382 million...
surpassed "When a Man Falls in Love", temporarily ranking first in the annual box office of domestic films
Speaking of "Hunting", the single-day box office is 14 million...
Not bad, after all, June 4th is a Monday
At the same time, in terms of publicity, "Search" has become a unit of measurement, and the headlines of major media are basically "Hunting", "Hunting, much more cruel than "Search", "I love to watch "Hunting" more than "Search", at least it is more real! After watching "Hunting" and then "Searching", I feel that the latter is a love fairy tale! ’
Well... This is no longer the meaning of comparison, directly stepping on the "Search" propaganda...
It doesn't matter, anyway, Brother Chen Kai has a lot of blood, what can you do if you step on it once or twice?
You can't just send a lawyer's letter over this trivial matter, right?
What's more, he is a judge in "I Am an Actor" - 22 million invitations to join!
(End of chapter)