Chapter 97: I Won't Invest (1/4)

Jeffrey Katzenberg, the founder of DreamWorks Animation, is also one of the three founders of DreamWorks Films.

In that year, he was swept away by Disney - he released "The Little Mermaid", "Beauty and the Beast", "Aladdin" and other acclaimed cartoons during his time at Dinis, which made Disney animation regroup and achieve the great "revival" marked by "The Lion King" in the 90s of the last century.

Just when Katzenberg thought that he would definitely be promoted to the company's No. 2 person, the company's board of directors, led by Eisner, directly hollowed out Katzenberg and trampled his dream to pieces.

Then, Jeffrey Katzenberg founded DreamWorks Animation, which once crushed Disney Animation with the "Shrek" and "Madagascar" series!

Of course, later Disney acquired Pixar and achieved industrial upgrading, with "Magic Elf", "Frozen", "Super Marines", "Zootopia" and "Zootopia"...

By the way, Jeffrey Katzenberg is actually quite shameless, and the entrepreneurial work "Little Ant Soldier" 'borrows' from Pixar's "Bug Team".

Katzenbert and Lasseter, the director of "Bugs", describe "Bugs" to Katzenberg about "Bugs" with an ant as the main character, and tell him the whole story: the protagonist organizes other ants and defeats the grasshoppers with the help of a group of insect circus actors.

Lasseter was extremely proud that she had come up with the idea for this insect.

Lasseter later said he "should have been alarmed because Jeffrey kept asking me when I was going to release it." ”

Lasseter felt that it was too late, and "Little Ant Soldier", which started very late, was released 6 weeks earlier than "Bug Team" with the support of Katzenberg.

Angered by the news, Lasseter called to ask why Katzenberg had plagiarized his idea, and Katzenberg coughed several times, saying that they had thought of it a long time ago.

"Fuck you!" Lasseter blurted out.

He is usually polite and almost never swears.

In the more than ten years since, Lasseter has not spoken a word to each other...

Pull it back, Shen Xudong has a good relationship with Jeffrey, and he almost bought DreamWorks Animation at the beginning, but Jeffrey's price was too high...

And Shen Xudong does not have peripheral development and marketing capabilities - the reason why DreamWorks Animation's profits are not good is because of its poor peripheral development capabilities, Disney earns $5.3 billion a year by selling skirts, and DreamWorks Animation's peripheral marketing is only $56 million a year!

DreamWorks Animation acquired the famous cartoon company Classic Media last year, and owns the copyrights of Filet Cat, Ghost Pony Elf, Shri Seaman, etc., and this year it will set up Oriental DreamWorks in China...

Ren Zhonglun hopes that Shen Xudong can also join them...

Shen Xudong shook his head: "I'll forget it, my company has more than a dozen animation company labels, I am ready to integrate them, and I have no idea to invest for the time being..."

“… Don't you have high hopes for animated films, I see that you poached a lot of North American animation directors? ”

"I want to do traditional Chinese myths and stories, and I need their technology..."After a pause, Shen Xudong asked: "The Oriental Dream Factory was established, so what about the Shangmei Factory?" ”

"It's been half dead for a long time..."

"Why don't you salvage it?"

"How to rescue? This is an economic account, to engage in Oriental DreamWorks, we can use DreamWorks' overseas channels to lay the world, what about the American factory? ”

……

Oriental DreamWorks, the shareholding structure is troublesome, Chinese Culture, Shanghai Media Broadcasting, Shanghai Lianhe Investment Co., Ltd., and DreamWorks Animation.

Ren Zhonglun wanted Shen Xudong to join, mainly to increase his right to speak.

I want to use him to fight against Li Ruigang...

However, Shen Xudong was too lazy to wade into this troubled water.

According to the evaluation of the animation industry in later generations: Oriental DreamWorks, there is no big guy, just a company suitable for the elderly!

Indeed, a large part of the reason for the Oriental DreamWorks is because of the cheap labor.

The animation industry in the U.S. has expensive taxes and staff expenses, making major studios relocate...

Illumination Entertainment, the company that made "Despicable Me", basically outsourced the production to a French animation company, it seems to be called Caramel Film, and that company also made "The Great Felici"...

……

The Shanghai Film Festival is still a publicity platform for major domestic films.

From the point of view of time, its holding period is basically the beginning of the summer season, and the film festival has gathered many practitioners.

Attention has always been high.

Golden Harvest's "Thug in a Suit", Tianmei's "Painted Skin 2", China Film has "Ruffian Heroes Go to War", "Pen Fairy", Light Media "Four Famous Catches", Bona "Listener to the Wind", "Hedong Lion's Roar 2"...

The most eye-catching is the Huayi Brothers, "1942", "Tai Chi" trilogy...

By the way, Rakushi also brought "Disappearing Bullet"...

Cheng Long, who appeared in the finale, brought "Eagle Project 3: Zodiac"

Major film and television companies have regarded the Shanghai Film Festival as an important publicity position.

Shen Xudong walked the red carpet with "Painted Skin 2".

Hand in hand with Chen Hao, oh, the director of "Painted Skin 2" is Lu Yang...

Shen Xudong has never been able to accept Wu Ershan's art... Chinese immortals, with three eyes born vertically, look like Tianjin rice in "Dragon Ball"!

In addition, the fact that he, as a person who is not of his own nationality, has no qualms about making public comments about another people, which in itself is an arrogance and insult.

It's quite embarrassing that our public figures, on formal occasions, express their views on other ethnic groups, which one is not cautious, and which one does not add a lot of precedent sentences: "objectively", "from a scientific point of view", "from a historical point of view", lest the inconsiderate comments anger the parties concerned.

Pulling it back, Chen Hao asked him in a low voice, "You came here yesterday?" ”

"yes..."

"Then why didn't you look for me?"

Shen Xudong explained in a low voice: "I came here to have serious business..."

"What's the matter?"

“… I'm going to shoot the Chuhan Hegemony series with the Shanghai Film Group..."

"Chu and Han fight for hegemony... Can I play Yu Ji? ”

Shen Xudong glanced at her: "Eldest sister, Yu Ji, you will be 40 soon..."

"Phew!"

Chen Hao couldn't help but hit him...

"Ahem," Zhou Xun next to him quickly coughed, signaling that someone was taking pictures in public...

“… How was Brother Xun's "Listener to the Wind" filmed? ”

"I don't feel anything..."

"Can it be compared to "The Wind"?"

"It's hard to say..."

"Hehe," Shen Xudong smiled, and then went to the interview area...