PPTV has invested in Grinding Iron Books and *****...

It can be regarded as the source of the layout of the industrial chain, but unfortunately, it is not as good as Tengxun, which directly packaged a bunch of literary websites and established China Literature...

IP value is one thing, execution is another!

Moreover, it is not equal to film and television works, "Breaking the Sky" is so hanging, the adapted works are indescribable, except for spending money on special effects without being hungry, and not reading the original work, the most important thing is that the protagonists of "Dou Po", "Martial Arts", and "The Great Juggernaut" are all fighting alone - invincible at the same age, without supporting roles...

Even if there are occasional partners, it's only for a short period of time, and then you can't keep up with the protagonist's cultivation speed...

Rip it back.

"Isn't there a Three Kingdoms City on the other side of Xiangshan, if you have an idea, you can contact Xiangshan and PPTV to make a test of the water!"

"Test the water?"

"That's right, haven't you always wanted to engage in network and station linkage, you go to do it..."

"How much to invest?"

"Whatever, if you have the ability to make Game of Thrones and invest 500 million, I'm willing..."

Chen Xi was speechless: "... I can make Game of Thrones, and I'll look for you..."

"Game of Thrones" was launched last year, and it was not promoted much before, but after it was broadcast, it directly detonated the global TV drama market!

The pinnacle of American dramas!

Swept the Emmys.

Game of Thrones...

Zhao Linhai interjected: "Actually, the cruelty and strategy of "Three Kingdoms" are not inferior to "Game of Thrones"... Let's analyze the two points of "Game of Thrones" popularity, first, the sudden plot twist makes people feel incredible, but when you look back, you find that all kinds of foreshadowing have already been paved, everything is natural, which makes people feel a sense of regret and helplessness; Second, the characters are three-dimensional, and there is no perfect person. Personality or behavioral deficiencies can give people a sense of closeness and substitution, narrowing the distance between the character and the audience... We can shoot according to this template, and in the first episode, we will shoot He Jin being killed..."

Indeed, "Three Kingdoms" is really unbearable in terms of plot twists!

If nothing else, let's just say that Liu Bei recovered a large area of land, and there were countless talents, five tiger generals, Wolong and phoenix chicks, Guan Yu flooded the Seventh Army, and Megatron Huaxia, anyone who watched it for the first time guessed that Shu Han was afraid of dominating the world, but Guan Yu immediately defeated Maicheng, and his miserable head was cut off and sent to Cao Cao in a box;

Then Liu Bei led 700,000 troops to avenge Guan Yu, you thought Liu Bei was going to do a big job, but before it started, the important character Zhang Fei was cut off by two nobodies...

It's really miserable, Zhang Fei, a heroic character, died on his fatal weakness after all!

Originally, Liu Bei was avenging the second brother, but before the war started, the third brother died, it was too miserable, screenwriter, you have to let Liu Bei get revenge! Besides, Liu Bei can be regarded as a protagonist throughout the whole play, right? Otherwise, I'll give up the show!

You are looking forward to watching Liu Bei's crusade against Eastern Wu, why do you have to shoot five or six episodes and fight wits and courage, right?

Then, Liu Bei, who was burdened with a deep hatred of the sea of blood, was burned to the camp by the hairy boy, the little-known Lu Xun for 700 miles, and died of depression in the White Emperor City, saying that he would die...

Chen Xi became interested: "He Jin is very handsome, many people think that he can revive the Han Dynasty, create brilliance again, succeed Yilu, and surpass Huo Guang, who knows that He Jin will die before the first season is finished..."

"Yes, and then Dong Zhuo entered Beijing... The end of the first season is the Yellow Turban Rebellion! ”

Shen Xudong couldn't help it: "... When was He Jin handsome? Isn't he the younger brother of the Empress Dowager He? ”

“… Really? ”

"Have you watched "Romance of the Three Kingdoms"?"

"Nope..."

"Go back and see..."Shen Xudong glanced at Zhao Linhai, and then asked, "Do you really have the idea to do this?" ”

“… Are you saying that "Three Kingdoms" will be built quarters according to "Game of Thrones"? ”

"Yes!"

Zhao Linhai hesitated a little, but finally nodded: "I do have an idea." ”

Shen Xudong thought for a while, then dialed the phone number of Wang Xiaohui, the content director of PPTV, chatted with him for a while, and then hung up the phone: "Cheng, then you cooperate with Chen Xi to be responsible for this project, I want to make this drama into a series of PPTV conquests in Southeast Asia..."

Zhao Linhai was taken aback: "You agreed?" ”

"Yes, I not only agree, but also spend a lot of money, I am going to find Gong Li in the first season of Empress Dowager He, He Jin is looking for... Donnie Yen is coming, all the actors must use the top! ”

“… Secure... Gong Li doesn't accept TV series, right? ”

"This is a big drama exported to the outside world, and the positioning is all of Asia, she will come!"

Shen Xudong is very confident!

Although he hasn't exchanged art with Gong Li for a long time, the two are still in touch, "Return" was invited by Shen Xudong, in addition, Zhang Yi joined Tianmei Media's third film "She", which also starred her...

It's not the widow's "She", it's Huppert's "She"...

"And finding an international movie star to join can also show our sincerity!"

"Then director, who are you looking for? Zhang Yimou? ”

"It's not impossible!"

“… That... How much does it cost? ”

"Regardless of the cost, TiMi Games is about to go public anyway, let them jointly develop a "Three Kingdoms" game, and then invest 500 million!"

“…”

It's not over yet, Shen Xudong continued: "The copyright of Jin Yong's drama I bought will expire in three years, "Shooting the Condor", "Condor", "Smiling Proud Jianghu", "Dragon Babu", "Heaven and Dragon Slayer", almost can be filmed"

"PPTV exclusive?"

"yes..."

“… Otherwise, let's think about it again, it's too big..."

Shen Xudong waved his hand: "Let me tell you, I plan to invest 50 billion in five years to make PPTV the No. 1 streaming media in Asia... How? You have to take the money and smash it! ”

……

How does streaming work?

Just give money, don't beep!

This is probably one of the best strategies for content production companies. Because business can decide what sells well, but it can't decide what is good. The optimal solution is to find reliable people, then throw money, and the rest, depending on fate.

Netflix is ready to invest $8 billion a year in American dramas, and then what?

There are still so many popular dramas...

Netflix really attached great importance to the data algorithm when it first started producing dramas, because it rented discs from before the original series, and in order to understand customer preferences, it was necessary to pay attention to this, and then the dramas made by the algorithm slapped Netflix in the face again and again...

After "House of Cards", they launched "Marco Polo" - if Netflix's big data algorithm was really so strong, it would not have spent $100 million to rent the copyright of "Friends" for a year, nor would it have spent $60 million to ask Dave Chappelle to come out to talk show.

In the end, Netflix figured it out, and the strategy was changed to: local team + ruthless money + no intervention in creation, and then it took off!

For the content industry, good content is destined to be scarce. The audience's interest is destined to be unpredictable. The rest is fate.

Film history is carefully produced, and there are countless examples of box office fiascos - "Black Gold", "Cleopatra", "Blood Street", "Green Snake"...

"Bloody Street" was removed from the shelves after 15 days of release, and Wu Yusen once no longer dared to make a "shootout film" - the Hong Kong box office was 8 million Hong Kong dollars...

"Green Snake" box office 9 million - the production cost is close to 12 million, and during the filming, he took great pains to come to Hangzhou West Lake to shoot, and the film once exceeded the budget during the shooting, which made Taiwanese investors unhappy to withdraw their investment, and Xu Ke had no choice but to beg people everywhere, and even Wang Zuxian followed to sing and make the boss happy, so he finished filming the whole film...

Shen Xudong actually has no certainty of victory...

But... The industry leader, naturally have to be a little bold!

Second, he wants to occupy the market before Netflix, otherwise, when Netflix starts to export, PPTV will definitely not be an opponent.

In addition, there is another point, he thinks that the film and television will be hot in the next few years, and it is not a matter of investing a lot of money...