Chapter 156 On Investment
"Don't thank me, this is Tianbao's own fight!"
"Then there must be a chance to show it!"
Brother Xiao Ming picked up the wine glass, Shen Xudong also replaced the wine with tea, and the two clinked glasses...
This touch has the meaning of official handover!
After all, Shen Xudong's scandal in Hong Kong back then-one dragon and two phoenixes, not to mention spread all over the mainland, but Brother Xiaoming must know it!
It feels like Director Chen Da invited Director Teng Wenyi to be a witness...
They are all people in the art world!
After a meal, Shen Xudong probably understood why Brother Xiao Ming was willing to marry Tianbao...
In fact, at Huang Xiaoming's level, there is no shortage of beauties, and even as long as he dares to play, he can sing every night, and the beauties can be changed in turn...
I used to think that Xiao Ming was blind, but now I know: Tianbao can provide the emotional value he needs!
There is no shortage of people who are not short of money and resources, they are very short of people who can resonate, once such a person can touch a certain point in their hearts, it is easy to move her heart...
Regardless of whether this emotional value is real or acted, at least the man is very satisfied!
Tianbao is really the top version of the fishing girl...
Go out and know what you want. Plastic surgery and head change, when I was a model, I worked hard to get out of position, made a lot of money in the photo circle, opened a coffee shop, and quickly took Xiao Ming to the mainland to make money during the bottleneck period, and now it is said that what venture capital is an angel investor...
The entertainment industry is very realistic, she is considered a success!
And the hardships along the way are known only to her.
I still admire her...
Afterward... Maybe I don't want to act anymore - I have to be low and small for you before I am popular, and I have to be low and small for you when I am popular? Isn't it white and red when I step on a horse?
Well, it is said that it is because Brother Xiaoming paid 750 million - he barely filled the big hole by scraping together, and Tianbao was anxious...
Alas, the bastard boss Huang He only owes 350 million...
It's all thanks to Fan Xiaopang!
……
Oh, Brother Xiao Ming mentioned investment, and he talked very energetically, talking about Star VC things...
Star VC was actually established by Song Ge - Zhang Jun invested 9 billion to set up Houde Qianhai Fund, and Song Ge, as the fund manager, immediately took out the money to help several celebrity friends set up Star VC.
The celebrity friends are Ren Quan, Huang Xiaoming, and Li Lianhua!
Later, Huang Bo and Zhang Ziyi also joined it as star investors.
Among them, Ren Quan is a typical - all kinds of publicity investment wizards, legends in the investment circle, and there were once rumors: win three unicorns!
, if he is really so awesome, he will not be restricted from high consumption...
Involved in the case of illegal absorption, the full name of which is the case of illegal absorption of public deposits, is actually a "fund-raising fraud"...
Of course, he's just a shareholder!
But who made him a shareholder?
This is very normal, from the perspective of brand development, celebrities have inherent advantages in cross-border entry, which can quickly open up the market, which is conducive to fundraising and investment.
However, the negative news of celebrities is also easy to get involved in the turmoil of the projects they invest in.
In the following years, the market became more strict on investment supervision, and the requirements for relevant qualifications were higher, and private equity companies needed hard power such as risk defense capabilities and performance stability to gain the trust of investors and market recognition.
Pulling it back, Shen Xudong saw that Brother Xiaoming was chatting very hotly, so he asked: "Then do you know the difference between investment banks and banks?" ”
Brother Xiao Ming paused for a moment, he... It's not very clear ...
"Investment bank..."Shen Xudong originally wanted to explain, but thought about it: "Forget it, I won't explain it either, I know what you said about Handu Yishe... But what I invest in is basically related to the entertainment industry, because I do it... I don't know much about other industries! ”
……
Brother Xiao Ming talked about Star VC for a long time, and he was talking about how many of them invested in Handu Yishe...
Handu Yishe rose in the Taobao era, and there are very few Taobao merchants who have just emerged. In that era when SKUs were extremely scarce, Handu Yishe was a god.
There are even 50 new styles every day, coupled with the popularity of Korean style in China, which has created the glory of Handu Yishe.
It's useless, as soon as the Korean restriction order comes, the so-called Korean wave will not be popular...
On the other hand, now Taobao is not the era of lack of SKUs. Relying on stacking SKUs can no longer cater to the market.
Now that consumers have sufficient style choices, the fast delivery that Handu Yishe relies on for survival no longer has an advantage.
In short, not keeping up with the times!
For these celebrities, VC is just one of the many investment methods.
In their early years, they bought a house and opened a restaurant, but later found that they were too tired and slow to make money;
Start buying stocks, such as buying Huayi's shares, you are already a company artist, so you should be an employee shareholder, right?
So how do you get more money?
Wouldn't it be nice to take out some of the money and give it to a reliable friend to be an angel?
Schwarzenegger is also a shareholder of Google!
Of course, the fund set up by the star must be in the spotlight, which is very beneficial to the early promotion of the brand - it is equivalent to advertising with the help of the celebrity itself!
In fact, the business of artists in the circle is roughly divided into three stages, the first stage is to use restaurants, bars, clothing stores and other low-risk areas as incisions;
In the second stage, it will set up its own film and television-related companies to form a closed loop of the industrial chain with its own main business;
In the third stage, an investment company will be set up like Ren Quan to move into more emerging fields...
Generally speaking, catering has become the first choice for celebrities to open stores due to their less investment and relatively small risks, accounting for 60% of all star stores.
Among them, hot pot accounts for 13% of the catering format of star restaurants due to its high degree of standardization and strong profitability. Chen He, Ren Quan, Huang Lei and others have all opened hot pot restaurants, but celebrities are often negligent in management, and the prices are generally higher than ordinary restaurants due to the celebrity effect, and eventually many are closed...
The second stage of investment in film and television companies is still a professional for celebrities, who can open up their own industrial chain and contribute to the main business.
For example, Fenghuoshi Cultural Development Co., Ltd., which is jointly held by Huang Lei and He Jiong, has participated in the investment of many film and television projects such as "Trouble Family", "Late Night Canteen", "Longing for Life" and so on...
The stars in the third stage are not so handy, Ren Quan, who is studying for an MBA and concentrating on being a businessman, is still riddled with negativity, and other celebrities' cross-border investment is even more messy...
The most typical is Li Yanpeng, who established a number of "Zhongshu Department" companies such as Zhongshu Holdings, Zhongshu Hotel Management, and Zhongshu Yaji Trading, but owed 40 million yuan in debt after blindly entering the real estate industry, and is still repaying the debt.
All kinds of rollover incidents emerge one after another, and in the final analysis, it is the star who does not have diamond diamonds but takes on porcelain work.
Including this Star VC, Handu Clothes House, and Star Wardrobe are all failed investments!
Especially after the "Rong 360" - less than two years after its listing, it was named and criticized by CCTV's "3.15 party".
Later, Huang Bo, Zhang Ziyi, Li Lianhua, Huang Xiaoming and others withdrew from Star VC one after another...
It is normal for celebrities to cross borders mostly by using the aura of identity as a means to attract investors or target companies, and they have no advantages in terms of professional knowledge, ability and experience.
It is not even ruled out that some celebrities are encouraged by others to join it, and when there are changes in the business or market environment, celebrities cannot deal with them effectively, and various problems are easy to erupt.
In essence, there is a lack of sufficient research and analysis capabilities for any industry, and the investment coverage is also all-inclusive, which will not only lead to more risks, but also fail to highlight advantages because of the complexity of the field.
Moreover, their star effect also has a negative effect in addition to their halo - once there is a problem, they will bear more public opinion controversy than ordinary enterprises.