Attitude?

Shen Xudong's attitude is that there is no attitude!

"Let's wait and see... I discussed with Hua Yi that "Thai Embarrassment" would be released on the 29th and "1942" would be released again in December, but they did not agree..."

What Shen Xudong means - the six major issuers this time are actually based on Huayi's attitude!

Because he is the first cannon, once he sticks to it, the other producers will follow...

But... In the same way, once Hua Yi is soft, then...

Why is Huayi reluctant to change schedules?

They have two movies for the Chinese New Year this year, "1942" and "Zodiac", with an interval of 22 days...

This is a plan that was made half a year in advance.

Oh, they are counting on "1942" to surpass a billion at the box office - to become the second domestic film to exceed a billion!

Pulling it back, Xu Hui didn't understand very much: "I see that there are reports that 'this increase in the distribution ratio's account sharing ratio was completed at the request of government agencies, which is also in line with the direction of the state to support the film production industry..."

Shen Xudong was surprised: "What report?" ”

"It seems like a self-media said..."

"How can the words of the self-media be taken seriously?"

Shen Xudong shook his head, and then said, "But there is one sentence, you are right!" ”

"What?"

"The attitude of the government is the key..."

"I don't think it's reasonable," Xu Hui shook his head: "The proportion of our box office account sharing is seriously unreasonable." Chinese filmmakers can only get 40% of the total box office, and after excluding distribution, film investors can only get 30%, which is completely unacceptable, and international filmmakers and distributors can get at least 50%. ”

Shen Xudong shook his head: "You don't care about this thing, you just care about the movie, you can collect the audience's attitude..."

"The average audience only cares about whether the movie is good or not, and... Will the price of movie tickets go up? ”

"That's right," Shen Xudong shrugged: "For most audiences, they only care about the movie itself and the ticket price..."

While chatting, the scene reporter came over: "Director, it's time to start filming!" ”

“… Okay..."

……

On the evening of the 21st, BJ Legendary Times Studios.

30 cinema chains, 61 cinema representatives gathered at the "2012 Chinese New Year Cinema Film Viewing Seminar" "New Year's Eve" party.

In addition, the Yindu organization also came, and they brought the movie "The Grandmaster" to participate...

Yindu is not in the producers' alliance, and the "Grandmaster" they control is Wang Jiawei's version.

To be honest, with Shen Xudong's version of Zhuyu in front, the theater chain is not optimistic about this movie!

This incident was widely interpreted by the media present as "The Grandmaster of the Generation" said that it would not increase the proportion of account sharing".

Then, that night, something else happened that really affected the course of events.

After discussions with several major cinema chains, Zhao Jun, on behalf of the cinema chain, sent text messages to Huang Zhonglei of Huayi Brothers and Qin Hong, chairman of Xingmei Group, inviting them to BJ Legend Times Cinema, the venue where the party was held, to discuss the account sharing ratio with the representatives of the cinema chain.

Why are you texting both of them?

Because "1942" and "The King's Feast" were also released on November 29, they jointly served as the head cannon of the New Year...

Qin Hong refused without hesitation.

But Huang Zhonglei chose to go to the appointment.

The reason is simple - he feels the pressure!

Yesterday, "Jianghu on the Sword" was released - an experimental, avant-garde low-cost comedy, but the theater gave 33% of the film schedule, and the box office on the first day was 13.49 million...

"Jianghu on the Sword" starring Lei Jiayin, Guo Jingfei, Zhang Hanyun, Liu Yan... Even within TiMi Media, it belongs to the second or even third gear - there is not even a famous actor!

The most popular should be Zhang Guoli and Zhang Jiayi, who help objectively, the two play Zhang Erhe and Zhang Xianling, who loves to play mahjong...

The cost is less than 8 million.

This movie sells TV copyrights and network copyrights, which is almost enough to recover the cost, and when it is released, it is purely to make a profit...

I didn't expect the word of mouth to be good!

'Father Zhang Erhe', 'If you want to mix in the capital, you have to take the initiative to adapt to the environment of the capital, the environment can't adapt to you, right?' 'This stack is the prince's house, the family of the prime minister, born in cloth, and thrown into the trash!' The untouchables should recognize their own identity...' and the sentence 'Arrest you, I will arrest a thief, arrest a group of you, I will crack a criminal gang, this is a political achievement.'" ’

Spicy sarcasm!

The TiMi propaganda department seized these propaganda and immediately sparked a discussion on the Internet...

The main Li Tianer and Li Gang incidents have been brought up again...

The theater mainly promotes this film - the film schedule is approaching 40%...

can guess, this film is estimated to be about to take off!

After 123 million in the first week of "The Year in a Hurry", a single-day income of about 15 million on weekdays was maintained - the main results of youth films like "The Year in a Hurry" were in the first ten days, coupled with the recent cold market, most of the films are preparing for December, and the theater chain is very good for "The Year in a Hurry", and has maintained 40% of the film schedule...

After the release of "Jianghu on the Sword", "The Year in a Hurry" was scheduled for 10 points...

There is still an impact!

This is really unexpected, you know, the reason why "Jianghu on the Sword" was arranged to be released on the 21st, at the beginning, the company had no box office intentions for this movie at all...

Fortunately, the impact is not great, anyway, the audience who watched "Jianghu on the Sword" was different from "The Year in a Hurry"...

But these two movies did bring the market to 36 million in a single day...

In addition, on the 23rd, "Life of Pi" was released.

Huang Zhonglei is very worried that "1942" will not get the support of the theater...

After all, it is a movie that costs 200 million, and without the support of theaters, it is impossible to recover it...

……

On the 22nd, while nervously discussing the film launched by the distributor and making suggestions for the marketing of the film, the representatives of the theater secretly paid attention to which theater the film had signed a contract with privately.

In addition to this, two other things happened that are worth mentioning.

First of all, the Film Funding Office released four new documents, informing one of the representatives at the meeting, the New Film Federation Cinemas, to go to the Film Funding Office to collect copies and distribute them to the attendees.

The document contains four new policies that provide funding for the upstream and downstream of the industry.

The good news for the producers is: about cash rewards for outstanding domestic commercial films - increase the subsidy amount for domestic 3D and giant screen films with a box office between 50 million and 500 million yuan, 500,000 to 10 million, up to 10 million...

Cinemas and theaters have richer rewards:

In the notice of "Return of Special Funds for Films Handed Over by Produced Films", if the box office of domestic films in theaters reaches 50% (inclusive) or more of the total box office revenue throughout the year, 100% of the special film funds handed over for screening domestic films will be refunded;

If the annual box office of domestic films reaches between 45% (inclusive) and 50% of the total revenue, 80% of the surrendered funds will be returned;

If the box office of domestic films is less than 45% of the total revenue, but there is an increase compared with the box office of domestic films in one year, 50% of the funds will be returned.

In addition, cash subsidies for newly built theaters - up to 3 million!

The newly opened county cinema has more than 200 seats in 3 halls, and all of them are 2K equipment, using a computer ticketing system, with an annual turnover of more than 1 million yuan (500,000 yuan at the annual box office in poor areas in the central and western regions), and 400,000 yuan for equipment subsidy per hall, and a maximum subsidy of 1.2 million yuan per cinema.

What is this concept?

The overall decoration cost of an ordinary screening hall is between 600,000 and 700,000 yuan, and the subsidy equipment for each hall is 400,000 yuan, which is considerable!

This coincides with the speculation of many industry insiders: at a critical moment, the Film Bureau will definitely come forward to mediate.

The second thing is that the People's Daily published a film industry review on the same day, "Splitting the account "Cold War", who is the winner? 》。 The article expounds the current situation from the perspective of the industry, and the sentence that appears at the end has attracted great attention from the theater chain: "Instead of staring at each other's account sharing ratio, it is better to think about how to win back the audience with better movies." This sentence has actually pointed the finger at the producer.

Zhao Jun and Gao Jun even posted a photo of everyone "studying the editorial of the People's Daily" on Weibo, which attracted Huang Zhonglei's attention.

He retweeted the post to Weibo and jokingly said, "It's a big deal, right?" ”

Then, Zhao Jun immediately proposed to talk again, and Huang Zhonglei readily agreed, so there was a meeting on the 24th!

Let's not talk about it: the single-day box office of "Jianghu on the Sword" on the 23rd is 22.45 million, and the box office of "Youth Pi" on the second day of its release, the box office is 19.8 million...

The three movies directly propped up the market!