Chen Xi frowned: "You mean we raise the price alone?" ”

"yes, leave everyone else alone, we're 45%... No, you make me think about it..."

"But I'm worried about theaters..."

Shen Xudong waved his hand: "What is there to worry about?" We have signed contracts with 28 theaters, just short of the new film association and Wanda, it's a big deal not to release it in their theaters... The specifics will be discussed in the evening! ”

Chen Xi has a different opinion: "... I think it's better to talk about it. ”

"Okay, then you ask Gao Jun to make an appointment..."

It's not that Shen Xudong is strong... It's that the existing policy is indeed too biased towards cinemas and cinemas - and even the right to operate cinema advertising and screening is gradually returning to cinemas...

Especially strong theaters!

Nowadays, theatrical movies basically only have trailers and pre-screening advertisements...

But trailers, generally don't charge money - it's all their own company, are you embarrassed to collect money?

Even if it's not the same company, it's the same circle, and they help each other.

So, a lot less income!

Moreover, the income of the vast majority of pre-screening advertisements is not guaranteed - whether a work can become a hit, the number of viewers, and the level of the number of broadcasts need to wait for the market to test after release.

TiMi Media has launched a tiered revenue sharing model - payment based on the number of moviegoers.

The higher the number of moviegoers, the higher the advertising money...

There is also a one-time buyout model.

Advertisers believe that according to the number of people...

……

"The situation at this stage is obvious, 90% of the films cannot recover their costs, and the huge investment and operating pressure of the cinema chain is increasing unabated... Replacing equipment, such as 3D and other technological updates, increasing costs such as rent and manpower, our theater line is also facing huge survival pressure, many theaters are currently operating at a loss, and reducing the two-point account sharing may lead to more theaters losing money. ”

"At present, the general policy of the government and industry associations to support cinemas has not changed. After all, there are currently 100,000 talents in China who occupy a screen, while the United States has 8,000 people..."

Shen Xudong invited a group of people to the hotel, including the leaders of the Film Bureau and a group of people from China Film...

As soon as they entered, a group of people began to complain.

Shen Xudong smiled and said, "Eat first, since I dare to invite everyone to come today, it means that I am sure to persuade you!" ”

“…”

Although I don't know what medicine is sold in Shen Xudong's gourd, a group of people still eat with peace of mind...

In fact, in this account-sharing dispute, if Shen Xudong took the lead alone, the theater chain would definitely agree!

Because... Whether it is Tianmei or Golden Harvest, the movies they produce and distribute can really make money, and they can also help theaters make money.

Full of wine and food, Shen Xudong called out the crew of "Thai Embarrassment" represented by Xu Zheng, Huang Bo, and Wang Baoqiang, and the three of them toasted a circle of wine, and then Ning Hao took Yu Hewei and Yang Xiaomi from the crew of "One Shot to the End", as well as Mao Zijun and Song Qian, who played Xiao Xianrou and popular idols, also came out to play around...

In fact, there is also a "Love Saint", but "Love Saint" will not be released until January.

Zhao Jun spoke first: "Xudong, actually, we can understand that you producers want to make more profits, but this time things are really wrong!"

In the past, Zhang Weiping asked for an increase in the share, and he would discuss it with us. In the morning, I watched the film first, and after watching it, I had lunch, and discussed it while eating. If you look at you guys, you just send a notice, it's like a court issuing a summons, and you don't have a minimum of respect for us at all. The taxi charges two more dollars and listens to the opinions of all parties! ”

Wu Hehu also said: "That is, your film company is in the upstream, and our theater chain belongs to the downstream, but you have to make it clear that we are an upstream and downstream relationship, not a subordinate relationship, what is the matter with you sending us a notice?" ”

"This is indeed something we didn't do right," Shen Xudong nodded, and continued: "But let's tell the truth, in the United States, film distributors can share 60%, and the box office revenue is still small, accounting for only 20%. If the box office only accounts for 20%, then the two points are really nothing, and we don't account for it, but our box office accounts for 80% of the total revenue, and we film companies live on the box office, and we only get 43% of the share, do you yourself say that this is reasonable? Are we asking for a 45% share too much? ”

"And now that the policy has been introduced, 5% of the special funds will be used to support theaters..."

"This policy was planned three months ago, and it has nothing to do with our current account sharing dispute!"

Shen Xudong shook his head: "... The people above don't understand the movie, don't you understand either? If this continues, I will really give up Chinese film production, and I can't make money investing in Hollywood! In the future, Chinese movies have nothing to do with me, how do you like to do it... May I? ”

This time it was the people from the Film Bureau who couldn't sit still: "... So what do you think? ”

Shen Xudong sighed, and then said: "The reason why I didn't stand up at the beginning is very simple, whether it is "Thai Embarrassment", "One Shot to the End", plus publicity, the highest cost is only 60 million, not to mention 43% of the share, that is, 13% of the share, I can also guarantee to recover the cost... I really don't like those two points of account sharing! ”

"However, I can't just make medium-cost movies, not to mention anything else, we work with China Film and several theaters to create "The Demon Thieves", the cost is as high as 150 million, and then we will do the "Journey to the West" series, "Liao Zhai" series, and there will be science fiction movies... The cost starts at 200 million, and 43% of the account is shared, and I am really under pressure..."

"I have two plans here, you can listen to them."

Looking around at the group of people in the audience, Shen Xudong continued: "First, according to the box office... Movies with a box office of more than 500 million will be divided according to the proportion of 45%, more than 1 billion, 47%, more than 1.5 billion, 48%, 2 billion capped, and 49% account-sharing; ”

Zhao Jun answered: "This plan is okay, the movie exceeds 500 million, and the theater chain and theater also make a little money... What about another option? ”

"By cost!"

"Cost?"

The representative of the theater chain at the bottom was a little dissatisfied: "How do we know if the movie cost is true or false?" ”

Shen Xudong waved his hand: "We will disclose the accounts to the major theater chains... Accept everyone's supervision! ”

“… That's not good, the actor's salary is set by your producer, who knows if there is any greasy in this..."

Shen Xudong thought for a while: "Then let's divide the accounts according to the box office in the first way?" ”

The representatives of the theater chain discussed: "I think it's okay... The higher the box office, the higher the movie share, and that's as it should be! ”

"Yes... The higher the box office, the bigger the cake of account sharing, even if we make a profit of ten points, it is more profitable than a 300 million movie! ”

Zhao Jun discussed with Wu Hehu and Gao Jun for a while, and then got up: "I think it's better to count the number of moviegoers." ”

"The number of moviegoers?"

"After all, ticket prices will change, and the number of moviegoers can truly represent the market response of the movie!"

Shen Xudong nodded immediately: "Yes, then distinguish by the number of viewers..."

After speaking, he looked at Director Chen of the Film Bureau: "Director Chen, do you want to say a few words?" ”

Director Chen shook his head: "At that time, there were few theaters in China, and in order to encourage the construction of more theaters, the state tilted towards the theater chain in terms of the box office account sharing policy, and the producer suffered a loss. Now that theaters have been saturated in many cities, the account sharing should be decided by the market, so it is a matter of time before the distribution and the theater line fight, this fight is better than later, and it is best to play a communication mechanism... I think your communication today is very good, much better than the previous hard notice! ”

(End of chapter)