124 million in the first week...

For general movies, it is definitely a good box office performance!

But this is Feng Xiaogang's movie, and it is a big production that costs more than 200 million...

It's desperate!

At the beginning, Huang Zhongjun said wildly: Over 100 million on the first day...

As a result, the audience didn't buy it!

And there is not much discussion on the Internet about the "1942" movie itself, all of them are scolding Hua Yi and Feng Xiaogang...

'I only know how to make people cry with this kind of theme!' As a result, a lot of commercial breath is implanted! ’

Please don't cheat money out of such miserable things. ’

In addition, there are a lot of remarks of 'occupying the IMX theater, shameless, and forcing "Youth Pi" to have no film schedule...'.

It is indeed as Feng Xiaogang said, 'they are all praising "Youth School" and scolding "1942"...'

Feng Xiaogang was very angry...

Oh, he has been preparing for the Spring Festival Gala recently-it is said that "1942" has not passed the review: it is considered pessimistic and negative, and it will not be approved. Feng was anxious, asked people everywhere, and used directing the Spring Festival Gala as a condition in exchange for passing the trial...

Let's talk about "1942" first, this movie is indeed ill-fated. Under the influence of various factors, the film failed to start smoothly after three preparations, which also became a problem in Director Feng's heart.

In an interview, he said that he wanted to make this film while he still had some enthusiasm and courage.

Well, like all literary and art workers born in the 50s in China, he has an innate sense of social responsibility and mission, and they have an attitude of active participation in the country and society.

Wind and snow are not their ideals, but the disadvantages of acupuncture are.

That is, the legendary daddy!

Therefore, the evaluation of Director Feng's works should be divided into two periods: the period before treating the audience as a fool (the pre-fool period), and the period after treating the audience as a fool (the post-fool period).

"1942" should be this dividing point!

In the former stupid period, although most of his films were implanted with advertisements, he still did not delay "applause and applause".

This made countless financiers look at him, and Director Feng used his talent to successfully find the optimal solution between art and business, making money and self-expression.

After the stupid period, he was promoted to a high position, and he was a little empty-eyed, and he spent his old nose filming "1942", but the audience didn't buy it?

There are too many stinky feet around, which makes him feel that the audience is not sensible, since he is not sensible, of course he must educate!

So, the audience was bombarded.

The audience doesn't know what a good movie is! ’

If you find this content offending you, I can really say that you like to watch it or not. ’

Arrogance is written on the face!

The question is that the audience bought tickets to go to the cinema, is it interesting for you to say this now?

……

The crew of "Love" is filming a ping-pong fight scene...

It's not a fight, it's a plot in which Ah Bian played by Zhang Yishan was beaten 11:0 by the newcomer Wei Daxun...

Zhang Yishan knelt down...

The movie will have a narration: 'In the face of an opponent with overwhelming power, you will know the gap between yourself and him, which can really be described in four words, beyond the reach of the dust.' There was nothing else in my heart but deep fear. The fear that makes the psychological defense line collapse in an instant. ’

The brutality of the arena is vividly reflected...

Ah Bian is a genius, but he doesn't work hard, and he is still beaten by ordinary people...

Kong Dali, played by Wei Daxun, was born in the Northeast training camp, and has been honed by the country's first-class professional and arduous training, he knows where his limit is, in the Northeast training camp, a place full of table tennis talents, how far can he go, and the people who can stand at the top of the pyramid can only be a few people, and he is not among them.

If you can't go up or down, you can't give up if you want to, but if you want to go up, you can't do it!

Therefore, he was full of anger at the beginning - Shen Xudong watched "Ping Pong", and his favorite was Kong Ye!

The plot arranged for him is also the friendliest: later, he slowly learns to reconcile with the world, get along well with the surroundings, carefully guide the students, and even pick up his mother...

"Click..."

Shen Xudong shouted with satisfaction, and then beckoned Xu Hui to come over: "Take some daily shots in the afternoon, you take the camera..."

"Director, where are you going?"

""Thai Embarrassment" is coming, I have to go to the field!"

“… All right! ”

……

Actually, Shen Xudong really didn't want to show his face.

But there's no way, the Chinese New Year file, if you don't promote it, the movie will be difficult!

This publicity refers to regular publicity, such as poster laying, trailer placement, variety show promotion, and of course, premieres and the like.

The premiere is one of the most important links in the distribution.

What is the general process?

There are film screenings, directors, main actors, interactive questions, and the premiere is usually the first big "party" relatively early or even before the national release, and a lot of media are definitely invited.

Together, these aspects constitute a grand publicity, which discloses the information that can be disclosed to the audience and the media, triggers discussions, arouses attention, and then promotes the distribution of the film and expands its influence.

The movies in the Chinese New Year file must have their premieres!

"Thai Embarrassment" is no exception.

In fact, the company was a little hesitant to raise the file of "Thai Embarrassment" at the beginning - after all, "1942" is being released!

Who could have predicted in advance that "1942" would pull the crotch?

You must know that on the first day of the release of "1942", most of the theaters rushed to the prestige of Hua Yijia and Director Feng, and did not hesitate to give two-thirds of the row of films...

The results were not satisfactory!

According to the prediction of the theater, there is no blockbuster competition in the same period, and Big Brother Cheng's "closing work" "Zodiac" is still far away, which means that "1942" is an exclusive market.

"Thai Embarrassment" and "One Shot to the End" are all comedy movies with a ceiling of 500 million...

As for "Jianghu on the Sword", after all, it is a low-cost comedy...

There is also a "Life of Pi", in fact, the box office performance of this movie in the United States is not very good, with a box office of $30.34 million in the first week, lagging behind "Twilight: Broken (Part II)", "007: Skyfall", "Lincoln" and the animated film "Guardian League"

When it was introduced in China, the theater chain did not expect...

With such a condition, "1942" disappointed the production company, fans, and theaters.

Then, the company increased the promotion of "Thai Embarrassment" - if you can't do it, then I'll come!

……

"Why didn't the box office of "1942" improve?"

“… Who wants to watch such a movie on the Chinese New Year? Did you buy a ticket? ”

In the car, Shen Xudong chatted with Chen Xi for a few words, and then prepared to get out of the car and walk the red carpet...

The premiere was held at Golden Harvest International Cinema and invited more than 100 media...

As soon as Shen Xudong got out of the car, he was surrounded by reporters and asked about the box office of "1942", Shen Xudong thought about it and replied: "It's good that this movie can be released, after all, it's a non-commercial film... It shouldn't have been for the market in the first place! ”

"But it costs up to 200 million..."

"A movie, if you want to achieve both art and business, box office and word-of-mouth coexist, it is a very difficult thing in itself, you have to give up some commercial performance if you want to be artistic... In fact, I think the box office of "1942" is already very good, it has exceeded 200 million..."

(End of chapter)