"Zodiac" has not sold "One Shot to the End"...

Quite unexpected!

What kind of cast lineup is "Zodiac" - Cheng Long directed and acted, and the supporting cast includes Kwon Sang-woo, Liao Fan, Yao Xingtong, Zhang Lanxin...

What about "One Shot to the End"?

Huang Bo was not enabled, starring Yu Hewei...

As for Ning Hao?

Ning Hao has never been a blockbuster director, and the highest box office of his movie so far is "The Nameless", 502 million!

It's profitable, but it's not particularly profitable!

He's not very mainstream in his own right, and the issues he focuses on are all marginal figures...

The main reversal of "One Shot to the End" is very beautiful...

In addition, Ning Hao has a large number of fan groups, which directly lifted the box office a few days ago...

Moreover, during the promotion of "Thai Embarrassment", "One Shot to the End" was Cued many times, and Xu Zheng and Ning Hao were ferromagnetic - they had listened to the song together...

What about "Zodiac"?

Cheng Long's reputation has not been good in recent years, and it has affected the movie very much!

The mainland box office was trampled on by "One Shot to the End"!

But it's okay - the main mainland audience understands the theme of 'zodiac'.

Even Asian audiences understand...

In addition, thanks to the crazy growth of China's film market, many third- and fourth-tier cities, and even towns and villages have popularized movie theaters, and the appeal of Chenglong in these markets far exceeds that of first-tier cities!

It's just that "Zodiac" doesn't sell well in North America, including Europe...

It is understandable, after all, the theme of this play is inconsistent with the worldview of European and American audiences!

These countries in Europe and the United States don't know that behind the 12 zodiac animal heads of the Old Summer Palace are China's more than 100 years of humiliation, oppression and blood feud?

You must know that in the 21st century, they invaded Iraq, and even the ancient Babylonian cultural relics in the National Museum of Iraq were not spared, and they robbed the United States of America in the same way.

Can you still expect them to grasp the spirit of the film and return Chinese cultural relics?

The ancestors of the Angsa people were all pirates, and when they opened up a new continent, when did they ever be soft on foreigners? How could you possibly like this movie?

The "Zodiac" movie has such a heavy theme that only we Asians who have been bullied for more than a hundred years understand.

That's why Shen Xudong said that "Zodiac" is a good movie!

But... It was indeed suppressed by "One Shot to the End"...

Cheng Long is not depressed - his next film will continue to cooperate with Shen Xudong - "Little People".

An action movie created in the style of "Hurricane Rescue" and "Avenger"...

Gulong-style movies are still not outdated - a master who is hidden in the city, for a woman, or an instinct, suddenly doesn't care about anything, splits his head and covers his face, and immediately slashes his face. There is no high hat, and there is no righteousness, but I feel that I have to make a move, so I immediately entered the re-emergence link after washing my hands in the golden basin, and covered the sky with one hand...

In addition, the screenwriter and director is Ryan Johnson, this guy is very good at digging out what is under the cool films, unlike ordinary cool films, "Little People" is very deep for the villain, although it is a Russian gangster, but it involves the British black police and a consortium - that's right, the United Kingdom.

The plot is still very deep!

Celebration banquet, although the box office of "Zodiac" is not particularly good, Cheng Long is still very happy: "I am very satisfied to be able to make this movie!" ”

……

Two celebration banquets with different themes - celebrating box office hits!

But one broke a billion, the other was only 300 million...

It still doesn't feel the same!

Especially the Huayi brothers...

However, fortunately, the box office failure of "1942" made Feng Xiaogang feel very guilty, and said that he wanted to partner with Wang Shuo to make a comedy that would return to his roots...

In addition, Huayi Brothers has successfully laid out Korean film companies - invested in Show Box Film Company, signed a strategic cooperation, and agreed to jointly create six blockbusters in three years!

The first is Jin Yonghua's "Daming Gorilla", and there is also a "Demon Slayer" that has been produced!

There is no way, Huayi Brothers does not have the siphon effect of talents, if you want to make a good movie, the first choice is always Tianmei Media, you want to make money, Wanda is recruiting...

Several Taiwanese directors praised by Chen Guofu are not reliable!

The only option is to take the help of Korean film companies ...

However, these two things are not on the hot search, and the biggest entertainment news during the New Year's Day is 'Gong Li and Donnie Yen joined the online drama "Three Kingdoms", and PPTV spent a lot of money to create a solo drama! ’

That's right, PPTV officially announced six dramas, "Exquisite Ancient City", "Forensic Qin Ming", "I Want to See You", "The Empress's Martial Arts Strategy", "Heartless Mage" and "Three Kingdoms: Origin"...

and the starring lineup was announced, including Nazha, Chen Xiao, Yang Xiaomi, Fan Xiaopang, Gong Li, and Donnie Yen are all among them!

In addition, there is a large number of actors from "I Am an Actor"...

This one is too ruthless!

Directly shook the circle!

The industry has questioned how to recover costs, and many people in the system are thinking about what Shen Xudong wants to do...

Disrupting traditional models?

That's not going to work!

Analyze, the original "value network" of traditional film and television companies is in the TV station, the network is there, and the resource accumulation is also there.

In addition, the value network of traditional film and television companies and TV stations determines their direction and resource allocation, and will only flow to make TV dramas with better quality and greater cost.

Therefore, at the beginning, they had a contemptuous attitude towards the new little brother of the online drama.

PPTV has also produced many dramas before, but they are basically distributed to TV stations...

Now, it's going to do a solo broadcast?

This one is absolutely not going to work!

In fact, they know very well that the value network of traditional TV stations is fixed to those middle-aged and elderly viewers who watch TV at home, and when it relies on such a value network, it cannot create content that conforms to the viewing habits of mainstream Internet audiences.

Nowadays, the consumption behavior of mainstream Internet viewers has changed to watching videos anytime, anywhere.

But they don't dare to change and don't want to change ...

The purpose of PPTV to vigorously promote self-made dramas is to pull TV viewers and advertisers into the Internet, so that people and money are away from TV!

This is a challenge to them, and a challenge to be clear!

The appeal of the audience or netizens is much simpler: hurry up!

……

"Mobile phones have become a product that young people can't live without, and now which young person is still watching TV dramas?"

"The impact of Internet communication is even greater! Since last year, I've found that people prefer to watch on their mobile phones rather than TV and cinema!

After a brief analysis of the reasons, on the one hand, because people work a lot of time, they have less time for entertainment, and they prefer online dramas with a compact structure and plot to chase long TV dramas. ”

"In addition, I think what the audience likes is only the content, and there is no need to judge the quality of a drama by webcast or star, nor does it need to classify actors by movie coffee and TV coffee. Only high-quality content, suitable scenes, and respected audiences. ”

"PPTV is about to fully switch to the paid model, so in order to make the audience willing to pay, we must spend a lot of money to create high-quality content..."

On the first day of 2013, Shen Xudong simply responded on Weibo about the self-made drama - there was a lot of discussion, and even many peers, including superiors, called to inquire about the situation.

In addition, he said, "From the moment streaming media was born, TV stations will be marginalized by the Internet, just like traditional media such as books and newspapers!" This is the tide of the development of the times, and it is by no means a policy that can be changed... Hopefully everyone can embrace streaming... My plan for PPTV: to invest 30 billion in five years to create more than 800 dramas, we need a lot of talents...'