The overseas results of "Thai Embarrassment" are quite dismal, the original time and space, only Thailand is not bad, and it has received nearly $200,000 at the box office...

There's a concept called cultural discounts.

It argues that "a particular television program, film or video, which is rooted in a culture, is attractive in the domestic market because the audience in the domestic market has the same common sense and lifestyle; But elsewhere, the appeal diminishes, where audiences have a hard time identifying with the style, values, beliefs, history, mythology, social system, natural environment, and patterns of behavior. “

That's right!

Because comedy is rooted in a unique cultural environment, the phenomenon of cultural discount is particularly serious, which is the so-called "comedy does not go out" phenomenon.

Not to mention domestic comedies, even Hollywood, which leads the world in terms of production, has a hard time producing comedies that are popular with audiences in other regions.

The "Hangover" series is not very popular in Asia...

The highest-grossing "The Hangover 2", the box office of Japanese benzene is only 2 million US dollars, and South Korea is less than 500,000 US dollars!

You say that Japanese benz has its own aesthetics, but what about South Korea?

Generally, the movies that are popular in the United States will definitely be sold in South Korea, but the "Hangover" series, South Korea just doesn't buy it...

Chinese humor is subtle and restrained, like a dragonfly dotting water; And American humor, represented by Hollywood, is often extremely exaggerated and unrestrained.

This form of humor, which is based on local cultural backgrounds and cultural traditions, is difficult to fully accept by audiences from other cultural backgrounds, resulting in a phenomenon of "unintelligible" discounts.

And...

Xu Lang in "Thai Embarrassment" experienced many hardships and setbacks, pursuit and loss, and the final ending was to give up his former pursuit and obtain inner sublimation and comprehend the true meaning of life.

This is a typical Chinese way of thinking!

Fame and fortune are all things outside the body, and the most important thing for people is to discover their true heart.

It is easy for any Chinese audience to understand such cultural connotations and get inspiration from them, and foreigners can understand them?

However, between the popularity of "Thai Embarrassment" in the mainland, the overseas copyright sales are also okay, and about 50 countries and regions have introduced "Thai Embarrassment"...

It's basically a buyout of the copyright, and there is also a profit of nearly $4 million!

……

Huang Bo is ready to take a year off...

In fact, after winning the Golden Horse, he also suspended for about half a year.

In his own words: I suddenly felt that I was wrong, and my work and life were reversed.

If you get an actor, you will get some inexplicable respect, and even when you go down the stairs, someone will help you, how old am I, and I want you to help me, but people are also kind, no way.

A non-idol actor like me can't be ungrounded.

The actors are representative of the social class, and I represent the marginalized people living in the city. I had to figure out what I was working for.

I used to play small characters, and I acted quite vividly, but I suddenly found that I had nothing to do with the life in the market, and I was sent by car every day when I went out, either by plane or on the set, and I had no life of my own. So I met up with friends for a whole year to drink and talk, and I think that is more important than anything else.

Still very sober!

This time I was ready to rest, purely because I was too tired.

In one year, he made nine movies, "Ruffian Heroes: All-Out War", "Killing", "Crazy Dinner", "Thai Embarrassment", "101 Marriage Proposals", "Cook, Drama, Ruffian", "Good People in Shandong", "Journey to the West" and "Dear"...

Although some are friendly cameos - "Dinner is Crazy" is a typical cameo...

But still tired!

Especially the kind that many plays require full dedication...

Especially "Darling", it's so torturous!

It just so happened that Guo Fan asked him to prepare "Earth Fire" together...

Take this opportunity to take an eight-month break - he is also going to join the crew of "Earthfire" as an assistant director!

Pretty good...

Learn about industrialization, standardization, and give back to your own filmmaking.

And then..."Extreme Challenge" invited him, and the price was very lucrative...

4 million in the first phase!

One issue!

This one... To be honest, no one can not be moved!

Celebrities can indeed make money by participating in variety shows, and they make much more money than filming.

China's variety shows are to smash stars, with stars, there will be advertising sponsorship, and there will be video platforms to snap up webcast copyrights...

The basis point is the star!

Domestic variety shows to stars are sky-high remuneration, there is a star effect, high ratings, advertising fees can also be charged more, Chinese market is large, advertisers are willing to give sky-high advertising fees, big deal, the unit price of the product increases by one or two dollars, and the sales are high and earn back!

Therefore, "I Am a Singer" can invite popular female singers like Jessie J in the United States.

The first season of "Extreme Challenge" directly packaged Sun Honglei, Huang Lei, Huang Bo, Luo Zhixiang, Wang Xun and Zhang Yixing...

Comparatively speaking, Zhang Yixing can be regarded as an addition - at the beginning, his popularity was far less than that of Lu Han and Wu Yifan.

Pull it back, Huang Bo is quite excited, but..."Extreme Challenge" is Dragon TV's program...

For those who do variety shows in the system in China, except for CCTV, there were two teams at the beginning: one is in Hunan, and the other is Dragon TV's variety show department.

Dragon TV relied on "Come on! "Good Boy" became famous in a fight, and then "China's Got Talent", "Dance Forest Conference"...

Then, Tian Ming's team, which created this series of programs, left Dragon TV and became the president of Canxing Culture. followed him away, as well as Jin Lei, Shen Ning, Xu Xiangdong and other old teams from Dragon TV's variety show department...

In the original time and space, these people made "The Voice of China" together!

Of course, this time it didn't go so smoothly, because "The Voice" has been produced by TiMi Entertainment, and it has just finished the second season - the second season of "The Voice" has raked in 1 billion advertising fees!

may have been stimulated, so "Extreme Challenge" was created by Dragon TV and Canxing Culture.

No expense spared.

The question is, this is the same type of reality show variety show as "Let's Run", will it affect the company's layout?

After listening to his concerns, Shen Xudong was stunned: "No, you still think so much about taking on a variety show?" ”

"In case, it will not be good if it affects the company's variety show layout!"

Shen Xudong waved his hand: "... It doesn't affect..."

"That's good!"

Huang Bo breathed a sigh of relief, and then Shen Xudong was curious: "Why did you take on variety shows?" ”

"Make money to support your family... And I recently planned to take a break for half a year, and it just so happened that this variety show came... Before "Let's Run" came to me, I happened to be filming, and I lacked skills..."

"It's okay, it's all..."Speaking of this, Shen Xudong suddenly remembered something: "I chatted with Wang Tai that day, and he said that PPTV also wants to make his own self-made variety show, as if he bought a few copyrights..."

"Wangtai? Wang Xiaohui? ”

"Yes, it seems that there is "Infinite Challenge"... Do you want to ask him..."

was chatting, Xu Zheng also came over, Huang Bo saw Xu Zheng, and immediately got up: "Yo, Director Xu is here!" ”

(End of chapter)