Chen Xi has always been obedient to Shen Xudong's decision.

"Detective Chinatown" was completed in March last year, and the post-production is in July, if it is a general director's work, it must be released as soon as possible, such as National Day files and Chinese New Year files, but Shen Xudong said that it will be released on the first day of the Lunar New Year, and then it will be the first day of the Lunar New Year!

Actually, how about the Spring Festival stalls... Chen Xi couldn't say for sure.

After all, the Spring Festival stalls in recent years... It's basically Hollywood movies!

In fact, the Spring Festival stalls in the mainland have not been very prosperous, and in 2006, "Huo Yuanjia" starring Jet Li was released to break this deadlock. At that time, the number of screens in the entire mainland was less than 3,000, and the box office of the entire Spring Festival stalls was only 80 million, and the movie "Huo Yuanjia" won 70 million yuan.

In the following three years, the Spring Festival stalls in the mainland did not improve much.

Except for "Cao Cao" and "Yangtze River No. 7" in 2008, the other box offices are basically supported by Hollywood movies.

In 2010, because of the popularity of "Avatar", the whole schedule performed well, but in 2011 and 2012, due to the lack of popular models like "Avatar", it was difficult for the Spring Festival stalls to stand up.

Even last year, the total box office of the entire Spring Festival stalls was only 413 million, because of the two movies "Sherlock Holmes 2: Shadow Game" and "Mission Impossible 4".

The handicap of 413 million is not high!

Or is it because of two Hollywood blockbusters...

The National Day files are about 600 million.

If it weren't for Shen Xudong's request, Tianmei Media would not have arranged for "Detective Chinatown" to be released on the first day of the Lunar New Year.

Then, 84 million on the first day of "Detective Chinatown"...

This result directly surpassed the 83 million on the first day of "Wolong", setting a new first-day box office record in the mainland...

And in the next few days, the box office did not decrease at all, with 86 million on the second day of the Lunar New Year, 85.8 million on the third day of the Lunar New Year, and 87 million on the fourth day of the Lunar New Year...

On the fifth day of the Lunar New Year, that is, on Valentine's Day on February 14, "Detective Chinatown" directly received 132 million!

In the next two days, the box office exceeded 100 million in a single day!

Achieve Achievement: One Small Goal a Day!

In the seven days of the Spring Festival, "Detective Chinatown" reported 690 million...

You must know that on the sixth day of the Lunar New Year, Tom Cruise's "Detective Jack" was released, and Hollywood production eh - there is no use for eggs...

On Valentine's Day, it also hit a record high in the market: 240 million, "Detective Chinatown" 132 million, "The First Time" 57 million, then "Cloud Atlas" 4.4 million, "Village Evening" 3 million...

By the way, there is also a "Together" that gathers Donnie Yen, Yang Tianbao, Ke Zhendong, and Chen Yanxi... There is no film schedule...

0 publicity, 0 trailers, and even the theater posters were not laid much...

The main creative team itself doesn't respect this drama anymore, do you still expect the theater to schedule a film for you?

And when "Tang Detective" was in the limelight?

Sometimes I really don't understand that the creators of Hong Kong and Taiwan, who want to make your money, are not willing to do publicity, Nima, Hollywood have to come to the mainland to do publicity...

……

On February 17th, the Spring Festival holiday ended, and Shen Xudong led the crew of "Detective Chinatown" to start the second publicity...

Movie promotion is to chase the poor bravely!

You can't take it lightly just because it's a big hit at the box office...

What's more, on February 22, "The Hobbit: An Unexpected Journey" was released, and then Hollywood movies such as "Les Miserables" and "Against the World" were lined up for release...

You've got to keep the propaganda and let the bullets fly a little longer...

The second wave of propaganda was mainly based on online interviews, and by the way, there were also some interviews with newspapers and magazines...

"The reason for going to Thailand for filming is simple, because the story of Detective Chinatown can only take place abroad...

In addition, from the perspective of production management, Thailand, especially Bangkok, is very professional and international in terms of filming control, which can be in line with Hollywood.

In addition, I can give a suggestion to domestic crews who want to go to Thailand to shoot, that is, they attach great importance to planning, and the crew must report the shooting plan a week in advance, and there can be no changes. If the surrounding residents are disturbed during the filming, the disturbance fee will be charged and then divided equally among the residents. ”

"Also, if there are a lot of big scenes and there is no way to coordinate, you can go to the tourism department, there are many large scenes in "Tang Detective" and "Thai Embarrassment", and we go directly to the Thai Minister of Tourism with the documents..."

"Of course, the Thai Minister of Tourism likes the Chinese crew, you must know that a "Thai Embarrassment" directly made 'Thailand Tour' a trend... So for the promotion of "Tang Detective" this time, Ctrip directly sponsored 50 million! ”

Shen Xudong worked very hard, this wave of publicity lasted for a week, on average, he had to receive seven or eight interviews a day, and he had to participate in a bunch of meet-and-greets...

By the way, there is also going to go into colleges and universities...

However, the main entertainment news on February 17 was that Zhang Yi won the Golden Bear Award at the Berlin Film Festival again with "Big Buddha", and in addition, Yan Bingyan also won the Best Actress at the Berlin Film Festival with "Ten Thousand Arrows Through the Heart"...

That's right, the Berlin Film Festival is over, and after 25 years, Zhang Yimou won the Golden Hung again!

"Big Buddha" has not been screened and has become popular...

……

Lao Mouzi is really awesome, literary films can sweep the three major ones, and commercial films can create a blockbuster era...

It can also be used to maintain high production for decades!

Who do you talk to?

You have to talk about techniques, artistry, etc., indeed, Wong Kar-wai, Hou Xiaoxian, and Yang Dechang are very good.

But for Chinese films, Lao Mouzi is too important.

What Shen Xudong admires most about him is his energy - creativity is really terrible, I thought that "The Great Wall" would, his artistic life was almost over, who knew that the Jedi counterattacked, "Shadow", "One Second", "On the Cliff", one race and one rejuvenation, and now "Solid as a Rock" looks at the trailer, and it is also a work of thousands of weather...

You know, he also directed the opening ceremony of the Winter Olympics during this time!

Many people always say that Zhang Yi can't tell stories... Or, only that little bit of Brother Wen's feelings remain...

In fact, the fifth-generation directors have experienced a special political era, and they have universal feelings for crushed and shattered human nature, the tragedy of the times and the spirit of sand opera...

As for "Man Jianghong", this movie is actually more of a 'credit' for publicity and marketing - no director in the world can make a commercial hit when he is over seventy, and Spielberg is not good - "Ready Player One" is not only sought after in China, but also has a general global reputation and box office...

They have formed an information cocoon, each with his limitations, and each generation has its limitations.

But Zhang Yi is still powerful, movies like "On the Cliff" and "Sniper" belong to mature genre films, to be honest, this kind of movie should not be directed by Zhang Yimou, it should be handed over to younger directors...

But Zhang Yi filmed!

The degree of completion is also very high...

A great director of the same period in the two sides of the Taiwan Strait, only he has completed the evolution...

Of course, these are the things of later generations, "Big Buddha" won the Golden Bear Award, which is a major event at the moment, Shen Xudong not only congratulated on Weibo, but even announced that the second film "Love" after Ah Mou joined Tianmei was shortlisted for the main competition unit in Cannes, and "Return" was screened and did not participate...

The news shocked both inside and outside the circle...

It's not that it's the awards, it's the three films... It's only been a year since Ah Mou left New Picture, and he directly came up with three movies?

Make up for yesterday, today is a little something...

I guess I'll write a chapter later.

Tomorrow five watches