Chapter 6: Don't Have to Bother So Much (Part II)

In terms of Shen Xudong's aesthetics, Zhang Tianai is too thin...

The most important thing in the entertainment industry is good-looking skins.

Vanity Fair, human resources are always in excess of demand, young people, thinking that they are young and beautiful and have a little capital, and there are too many young men and women who fantasize about being big stars, just like crops and leeks in the field, one stubble after another...

In the past, public opinion was not very smooth, and the circle flowed out a little, which immediately made people feel incredible...

Now, who doesn't know what circles are all about?

Even fans know that idols (actors) want to become famous, and they must be supported by the owner!

Not to mention the gang themselves...

In fact, most of the people who step into this circle are pursuing fame and fortune, and they can be submerged by real bigwigs, which is a big opportunity.

Many times, going to bed is the same as submitting resumes when we are looking for a job, whether we can be admitted or not, no one knows...

Many times, dedication to art is not a chicken soup slogan, it is reality!

More often than not, it's a desire to dedicate oneself to it.

Speaking of Zhang Tianai, after all these years, what kind of woman has Shen Xudong never seen?

After a brief chat with her, Shen Xudong knew what she was thinking - nothing more than a sleep!

After looking at it, it does look a bit like Zhang Min...

But it's much more delicate than Zhang Min!

Shen Xudong... There is one very important attribute: lust.

So, naturally, it's a little exciting...

Liu Jun is very... I have a 'vision to see', and I made an appointment to have dinner together in the evening...

……

Dinner, Shen Xudong was very... There is a big guy demeanor, and he took the initiative to chat with Zhao Xin, Liu Jun and others about the planning of PPTV...

The main thing is that Zhao Xin mentioned Netflix...

"PPTV will definitely focus on long videos and online dramas in the future... It will also invest in the production network, but it will not be too involved in theatrical movies! ”

"Why?"

"Cinema films and online universities are two different concepts, the development history of cinema films is very long, a stable business model has been formed, and the audience is more extensive. This allows for a greater amount of capital and resources to be invested in the market as a whole.

However, the Internet University is restricted by new media platforms. The historical development cycle is relatively short. Single distribution channel.

The profit model belongs to the platform for the time being. Therefore, the investment of social capital and resources is much smaller than that of the film market.

The input is small and the output is naturally small, and it is not excluded that individual products will explode. However, in the short term, it is still difficult for visual effects, auditory effects, and content lines to compete with the film market. ”

After a pause, Shen Xudong added: "Cinema movies are too unstable!" And the cycle is too long..."

The film has a cyclical law related to the shooting schedule - the operation cycle of a medium-investment commercial film is basically between 1~1.5 years, and in the one-year cycle, there is basically no revenue in the first 11 and a half months, and it all depends on the screening schedule of the final movie release;

At present, Chinese cinema films are basically losing a lot of money, and there is a saying in the industry that on average, every ten cinema movies is "one earn, two draws, and seven losses".

In addition, there are other risk factors such as policy risks such as failing to pass the review, commonly known as "killed", investment blindness, and not getting a penny back.

Many private film and television companies look very beautiful on the surface, but in fact, life is not easy.

This is mainly reflected in the company's business revenue and finance, which is particularly unstable, showing some periodic expansion or contraction, and other unpredictable problems.

In the face of such a complex form, the measures often taken by the CEO of the film and television company are to spread the risk and diversify the risk, for example: if you raise 10 yuan, you can divide it into ten 1 yuan and shoot ten different scenes, or you can divide it into three 3.33 yuan and vote for three scenes.

However, these limited investment in film and television projects do not guarantee that the company will grow rapidly in the short term...

Then the value of IP comes!

Now a bunch of film and television companies are betting on the so-called IP...

Well, the main thing to talk about is IP!

"Little Times", including "Everything Grows", brought the word IP to fire...

In fact, it is to package the concept that the United States, Japan and other countries have long played to the point of commonplace, and package it into a lofty and fashionable concept, and make full use of the custom of "must grab, must be urgent, and will be finished if it is outdated" that has continued to this day of our people, so as to make a "wave" of money..."

Zhao Xin nodded: "I agree with this, last year, I bought more than a dozen online adaptation rights, and it cost less than 2 million together, this year, I am interested in a film called "Residual Sin", and I inquired about the copyright price... Taken aback! ”

Liu Jun was curious: "A big increase?" ”

"It's up 20 times!"

“… 20 times... This is also an exaggeration! ”

Shen Xudong interjected: "IP is obvious, it is the kind of "best→-selling scripts→ movies/television→ audio-visual publications→ games/anime/dolls/peripheral → stars→ fans → communities" in the United States, which has long been an assembly-line operation... But it's fresh in the country..."

Zhao Xindao: "Actually, we have already done film and game development, and at the same time as the TV series "Flower Thousand Bone" was broadcast, the page game of the same name of "Flower Thousand Bone" was launched, and the turnover exceeded 50 million in half a month! ”

"The game is so profitable?"

Shen Xudong waved his hand: "Make quick money..."Flower Thousand Bone" has been popular for three months, and the current monthly turnover has long dropped to less than 3 million..."

Zhao Xin glanced at Liu Jun, and suddenly thought of something: ""The Promotion of the Crown Princess" is also a kind of IP, it will probably be broadcast in February next year, and you can now license it to a game company to develop a mobile game of the same name..."

"Who will buy it?"

"If you're interested, set up a game studio by yourself, anyway, it's the kind of mobile game that changes skin and rubs the heat... If the publicity is done well, you will earn at least eight figures! Speaking of this, Zhao Xin glanced at Shen Xudong: "Xudong, am I right?" ”

"Don't think about mobile games, PPTV itself is a game platform, and it has long begun to develop mobile games of the same name, page games... I'm even going to shoot a movie! ”

"Movies?" ×3…

Zhang Tianai and Cheng Yi, who have been eating melons quietly, couldn't help but make a sound...

Shen Xudong nodded: "Depending on the popularity, the scale of investment is determined, it may be an online movie, or it may be a cinema movie..."

"That's... What makes it popular? ”

"Data, at this stage, PPTV is in the stage of attracting new customers, we take 1 million new VIPs as the boundary, more than 1 million, we will make an online movie, if it exceeds 5 million, we will make a cinema movie!"

……

At the end of the dinner, Zhang Tianai pestered Shen Xu Dongfei to ask him to sign it...

The matter of fans and idols is sky-shattering, and it has nothing to do with outsiders!

Of course, it is also possible to enter the room and sign or not sign or do something else by the way.

For Shen Xudong, it is a good thing that newcomers are self-motivated, and the artistic experience package he has accumulated must be taught by him, not to mention that this newcomer is still his fan!

That's even more responsible...

It's just that there is no "Zhu Xian" in the room at all, and there is no "33 Days of Broken Love" - let's put it this way, except for two sets of photo albums, there are no books in the whole room!

Pretending to be a fan...

Why do you say you?

Do you need to go through so much trouble?

You just went to him with the photo album and said that you need art direction, can Shen Xudong not come?

I've been at my father-in-law's house for the past few days...

Go back on the 5th...

The 6th resumed 4 more.

The book is still about 400,000 words according to the plan...

What would you like to read in the next book?