Buying tickets online is a big trend!

From the earliest Guevara family, to the later Netticket.com, Maoyan (Meituan), Nuomi, Dianping, Weipiao, Spider Web, Blockbuster.com, Leyingke, Guidance...

At most, there were more than a dozen players on the market.

For the big entertainment or pan-entertainment field, the characteristics of high-frequency consumption, low customer unit price, and strong influence of movies make it one of the most important positions in the entertainment field.

The movie ticket is the channel and the entrance!

Originally, this thing belonged to the theater position, but with Maoyan (Meituan) launching an attack on Guevara...

Then, Ahri Pictures was established, and with it, Taopiao was born. and the micro-ticket created in the micro-shadow era... There is also Baidu glutinous rice, which makes people feel more and more that this is a position that cannot be lost.

Internet + well...

Revolutionize movies with big data and subvert the traditional film industry...

At every stage of the filmmaking process, the Internet is being used to promote development.

Investment and financing, "IP" themes and big data analysis in the production link, Internet marketing and online ticketing in the marketing and distribution link, and online multi-window screening in the screening link...

The internet has really subverted some of the rules of traditional cinema...

Coupled with the strength of Ahri Pictures...

To help many people feel that the next ten years will be the decade of the Internet industrial revolution, and the film companies will work for the three BAT.

Speaking of online ticketing, the development methods of several major e-commerce companies are nothing more than bundling the publicity of popular blockbusters, doing low-cost tickets, large-scale promotions, etc...

Actually, in the original time and space, Maoyan was backed by Meituan, which was okay at first, but it was very unsmooth for a while...

Under the strong pressure of BAT, in 2015, the market share of Maoyan Films continued to shrink, once falling from 70% to 26.73% reported by the third party in Q3, and the share shrank seriously.

Online movie ticketing platforms are far from forming a siphon effect on brands. As with group buying, basically the only factor that users consider is price.

Based on this premise, subsidies are extremely important in competition, and behind the subsidies is a steady stream of funds.

That is, throwing money!

In this original time and space, Maoyan can survive and compete with Taopiao, relying on Tengxun!

——Maoyan merges with entertainment tickets!

Baidu glutinous rice stopped playing later...

Simply throwing money, Shen Xudong is definitely not as good as Tencent rolling or Ahri... Therefore, he thought that Baidu would acquire Dianping, and then promote the merger of Dianping and Meituan...

When the time comes, Baidu will throw money!

Right now... Baidu acquired Nuomi.com...

Hemp eggs...

I really don't know what Robin Li is thinking.

Baidu map + group buying website, there is no problem with this idea!

In terms of the market segment of group buying, the monthly turnover of Meituan and Dianping is more than 1 billion yuan, which belongs to the first echelon; The monthly turnover of glutinous rice, wowo and handle in the second echelon is 300 million to 400 million yuan.

Since you want to acquire, you will definitely choose the first echelon ...

And... In the original time and space, for a while, Ahri no longer bet on Meituan, but spent a huge amount of money to support his new word-of-mouth network...

Meituan wants to take refuge in Baidu...

But later, Dianping merged with Meituan, and in the vertical field of group buying, Meituan Dianping formed a monopoly position, and Baidu was thrown farther and farther away in the O2O track...

This doesn't matter about Shen Xudong, he is not interested in group buying, he just wants an online ticket purchase platform!

The reason why I pay attention is purely to save some money - other people's money is incense.

Since... If it doesn't go well, then do it yourself!

Film will always be a creative-led industry, and what matters is the creator's sensitivity to the times, insight into human nature, and grasp of trends, and may even be the product of a flash of inspiration.

In a word, good works are always in the hands of a few elites, and there is also a certain element of luck by chance.

The so-called big data, at least for now, is just a means for Internet players to tell stories to traditional industries.

Even though big data can tell you what kind of movies the audience likes to watch, it can't tell you how to make such a movie...

Shen Xudong has the biggest advantage: the content is also predicted...

Bind TiMi directly to Maoyan - online ticketing only allows Maoyan to do!

Or other platforms can do it, but the ticket supplement is only smashed to Maoyan!

I wanted to wait and see for a while...

Let's wait and see, let's go straight to the end!

“… You help me make an appointment with Wang Xing and tell him that I want cat's eye..."

……

Shen Xudong does things quite simply, and Wang Xing of Meituan is also very simple.

Shen Xudong directly invested 500 million yuan and won 58% of Maoyan's equity, and in addition, he also invested 1 billion yuan in Meituan...

Meituan needs money now – Meituan is waging war on multiple fronts of group buying, takeaway, and online ticketing, and there is always not enough money to spend...

By the way, I gave a suggestion: do a takeaway map program...

Shen Xu has always been unable to figure it out, a company as big as Meituan, with so many programmers with an annual salary of one million, can't he do his own program well and plan the delivery route of the courier brother? The little brother asks for directions in the community every day?

Is it difficult to make the house number in the community?

Isn't the positioning of the order given to the program, and the takeaway brother doesn't know the way for Mao?

Basic service!

Yes, it is tiring, not flattering, and it can't make money immediately.

But this thing is done, saving trouble and worry...

That's it, it's embarrassing to comment on Huawei's 'flickering ability and technical ability on par with Tesla'?

Stupid one...

Of course, there are a bunch of competitors now, Wang Xing is still very low-key, and he also listened to Shen Xudong's suggestion...

Pulling it back, Shen Xudong's high-profile acquisition of Maoyan is the first acquisition made by Shen Xudong after TiMi went public.

TiMi's official website also published this news, by the way: "China's current situation is that the Internet is developed, the mobile Internet penetration rate is high, and online ticket purchase will definitely ban the traditional way of buying and selling tickets in theaters..."

"Maoyan will not only do film business, but also provide concerts, concerts, dramas, musicals, sports events and other ticket reservations, ticket online ordering services..."

"It's safe, convenient, worry-free, and effortless, so that users can enjoy a high-quality ticketing experience."

……、

On the surface, TiMi's acquisition of Maoyan was just a personal investment by Shen Xudong, but it had a great impact.

First of all, Baidu is a shareholder of TiMi, and it is also a shareholder of PPTV...

The relationship between TiMi and Baidu has always been good.

Baidu acquired glutinous rice and undertook the online ticket purchase business...

Now, TiMi has acquired Maoyan and added a blockbuster to Meituan, which is obviously in competition with Baidu.

Meituan's major shareholder is Ahri, does it mean that TiMi has partnered with Ahri?

That...

What is Baidu's attitude?

What about Ahri's attitude?

Many media wanted to interview Shen Xudong, but unfortunately, Shen Xudong was nowhere to be seen, including calls from Baidu and Ahri, and Shen Xudong was not in the company...

He went on vacation to New Zealand.

Before leaving, he did one thing: spent 80 million to make up for the ticket for "Journey to the West", and Maoyan itself also took out 80 million...

(End of chapter)