Ticket supplements are really a scoundrel...

In the original time and space, the ticket subsidy was developed with the entry of the Internet industry into the film industry.

Initially, it was a market tool used by Internet companies to compete for users...

Attract users with low prices.

Of course, the reality did affect the market.

Through the form of pre-sale and ultra-low price, you can lock in a certain box office in advance, attract some audiences, and then use the marketing effect to drive the topic and expand the momentum.

This is a big blow to movies in the same schedule!

Generally speaking, the "ticket compensation" of the filmmaker and the online ticketing platform is mainly used in the pre-sale of the first 3 days of the film's release, and the box office performance of the first 3 days is very important to the follow-up film scheduling rate and the overall trend of the film, so the online ticketing platform has become the main battlefield of the film confrontation.

Speak for yourself!

Prompt theaters to increase the number of screenings.

Based on practical interests, theaters will basically not refuse.

"Journey to the West" smashed 160 million votes...

Actually, there is no need for this, generally speaking, 50 million is enough!

It's not the first time I've done it, I don't have much experience, and I smashed it for five days...

The first five days were 55%, 58%, 62%, 59%, 61%...

The golden session simply accounts for more than 90%!

Tickets are all sold, and the theater will definitely arrange the film schedule.

Not to mention that the movies in the same schedule are not good, even if they pass the quality, what can they do?

The quality of "Journey to the West" is not bad...

Then, through the price advantage to seize the space in advance, in fact, it does form unfair competition.

By the way, later, in order to boost the box office of the film a few days ago and drive theaters to increase the film schedule, many filmmakers are used to spending a lot of money on "ticket compensation".

If a film is subsidized on a large scale, the investment can reach tens of millions of yuan, and there are even sayings in the industry that "there is no 50 million yuan ticket to make up for the New Year", "no 100 million yuan ticket to make up for the Spring Festival".

The matter of ticket compensation has slowly become a cancer in the industry - how can small companies have the money to spend on what ticket compensation?

For many companies, superstitious about the power of ticket compensation, the focus is on "ticket compensation", superstition to spend money on subsidies can attract people into the cinema, push up the box office of a film, whether the movie is good or not, the content itself is not important...

"locked" the early film schedule through large-scale ticket compensation, but the content could not keep up, which caused a serious dive in the later stage.

At the same time, some really good movies are struggling in the market, and those films with bright data are not the embodiment of real market value.

In fact, it did hinder the progress of the film...

And then... And it was canceled!

Why did Shen Xudong dare to do this?

Oh, he's here to promote the Maoyan APP...

The results are very good, on the 7th day of the National Day, the number of downloads of the Maoyan APP exceeded 60 million times, and with it, the downloads of Meituan also ushered in a wave of appreciation...

Guevara was stunned - the original time and space, and the ticket supplement will not appear until 2014...

At the beginning, it was Maoyan who made up the ticket war, and after Maoyan got the joint distribution of "Heart Flower Road", it directly monopolized the source of the film with tens of millions of yuan in ticket compensation, and signed an agreement with the theater that it was not allowed to sell to third parties such as Guevara.

It's the same this time...

The difference is that the offensive is even more fierce, directly blocking Guevara, including its base camp in Shanghai, and not allowing Guevara to buy movie tickets for "Journey to the West"!

Not only "Journey to the West", but also "Special Identity", "Rage: Serious Case", "Kill the Wolf 2", including "Charlotte's Troubles" and "Earth Fire" in the Chinese New Year, have all monopolized the source of the film by Maoyan...

People themselves belong to Tianmei Group and monopolize their own film sources, what's the problem?

Moreover, with the expansion of Maoyan, Maoyan's real-time box office data is released...

Casually, Maoyan box office prediction data was also launched - just a beta version...

At this stage, big data is not mature enough, and the template is not very clear, but around 2018, Maoyan data collection is enough, and the system algorithm is gradually taking shape according to the rules of trend, attendance, and word of mouth...

So, just the beta version...

That's enough of a gimmick!

……

"This is a business war, you think that the service on the other side is good, so go to his house to eat? The opposite side is good, what we have to do is to clean up all the ingredients in their house! ”

Shen Xudong received a call from Gao Fenfen asking about Maoyan, and Shen Xudong directly said that the purpose of smashing the ticket was to fight Guevara...

Gao Fenfen has used Che Guevara and likes Guevara quite a bit - Guevara's service is really good.

Guevara grasped the user experience, the film review community, and later the star meeting, so the price was 5 or 10 yuan more expensive than the theater.

You are a ticket seller, and the price is more expensive than the theater?

You deserve to go out of business!

"I just want to promote Cat's Eye... The first time I did it, I had no experience, and I threw a bit of a lot of money... It won't be in the future, so you don't have to smash tickets for every part... I'm ready for Maoyan to launch an online subsidy... It's basically 3~5 yuan cheaper than the theater ticket..."

“… Yo, Guevara is throwing money at it too? Which movie did they smash? "Control"? ”

Shen Xudong was stunned for a moment, and then asked: "Which company produced "Control"?" ”

"Brother Huayi... Who is the director? ”

"Bi Guozhi? Who is it? ”

"Starring Wu Yanzu..."

"Okay, I see, don't worry, that's normal business... Movies are not necessities for the audience, we are spending money to buy the audience... Besides, the movie ticket subsidy is not a government financial subsidy, but a subsidy from film dealers and ticketing platforms to movie theater chains. This kind of subsidy is finally given to consumers and movie audiences, and it is not illegal! ”

"I don't think there's anything wrong with it~"

"I read a comment: more than 80% of the movies in the theater are really only worth a dozen or twenty yuan of ticket prices, and there are really not many that are worth more than 30 yuan of ticket prices. It's okay to spend one or twenty to blow an air conditioner, but if you spend fifty or sixty, then I'll be a fool. ”

"That's right, business practices... Well, I'll probably go back next month... I'm in the United States..."

"Alright, hang up!"

Hanging up the phone, Shen Xudong sighed...

I released the monster of ticket compensation, and I guess that other competitors will soon follow...

For the audience, it doesn't matter, I watched the movie at a cheap price ...

In the past few days, all kinds of people have called him, some want to ask him what he thinks, and some simply want to invest in Maoyan...

Shen Xudong responded to 'talk in detail after returning to China'...

He hasn't figured out how to fight this battle yet - BAT is definitely going to end, the online ticketing platform market is very small, the movie box office market is here, and there are tens of billions of markets in total, even if you make money, there is not much money, but... Online ticket purchase is an entry point, which is very important for both the O2O group buying market and the entertainment sector!

It is impossible for Tengxun, Ahri, and Baidu to let go!

Shen Xudong must accept financing - how can spending his own money be as cool as spending other people's money?

(End of chapter)