Chapter 17: Nothing Left but Marvel (3/4)

There are no investment opportunities left in Hollywood!

There are only a few A-grade productions left, and these A-grade productions are becoming more and more homogeneous... Various sequels, cinematic universes...

It is difficult to meet the diverse aesthetic needs of domestic audiences.

Especially since the 2010s, Hollywood films have been weakened in originality and diversity under the dual coercion of franchise strategy and "political correctness" line.

On the one hand, under the banner of "political correctness", Hollywood has shown unprecedented radicalization and politicization.

Although it is impossible for film art to completely escape from politics, the "politically correct" language norms are evolving into a kind of moral censorship and aesthetic hegemony in artistic creation, squeezing the space for artistic expression.

In fact, political correctness is a consistent path in Hollywood, and it is a good word in itself - as a social movement that aims to eliminate all forms of discrimination and prejudice in society.

However, the increasingly radical political correctness will not only become a capital tool that harms artistic expression, but even in today's increasingly derogatory term, the term "political correctness" can easily lead to the negative effect of deviating from the original intention.

Even Toy Story 4 introduced an LGBTQ character to give the audience a sense of the presence of the gay community...

Hollywood films, on the other hand, have entered an era of increasingly prominent franchises.

Especially after the rise of streaming media, in order to cope with the challenges of the streaming media industry, Hollywood studios such as Disney have relied more on large-scale IP movies to reduce market risks while reducing the number of original films, and at the same time relying on cross-media industry chains to improve profitability.

In the next ten years, Hollywood's so-called hits, except for a few movies by Nolan, Quentin, and David Fincher, are all sequels, remakes, live-action and other IP movies.

The lack of originality in Hollywood is evident.

Becoming more and more conservative!

Why are you keen to do a sequel?

For film and television capital, it is actually easy to understand that this kind of investment is actually very easy to understand, after all, the IP that has been verified by the market has a higher probability of making money, and it is easier to make a lot of money.

However, for the audience, what this investment strategy brings is aesthetic fatigue.

Therefore, although it still has the strongest film and television production capacity in the world, it has slowly scrapped its original ability because it has found a more profitable way.

Even if Shen Xudong has a brilliant idea, they don't necessarily buy it...

Unless the cost is under $20 million!

But... There are too few blockbuster works under $20 million!

……

Santa Monica, California, located just north of Los Angeles International Airport, is California's most attractive coastal city.

Shen Xudong was the place where he started his business in the United States, and Wonderful Studio was still here.

There are quite a few film companies in this area, and the headquarters of the famous independent film company Lionsgate is here...

When Shen Xudong came to the United States, of course, he wanted to meet old friends.

Joseph Drake and Jason Bren...

The two are still running Marvel Studios, and six movies have been released this year, except for three plasma films, "The Conjuring 2", "Fake Family", and "Latent 3" have a great box office reputation, especially "Fake Family" continues the signature of Marvelous Studio's R-rated comedy, with a cost of $37 million in exchange for a box office of 154 million in North America and 260 million worldwide...

This movie is also the highest-grossing film starring Jennifer Aniston in recent years!

Oh, by the way, Jennifer Aniston signed a three-part contract with Marvelous Studios, and it was Zhao Xin's thread.

Well, Zhao Xin!

Rachel is his goddess...

Jennifer Aniston is really expensive, though.

Brad Pitt's two ex-wives, on a global scale, have nothing to say about Julie's advantages in terms of exposure traffic, commercial value, fashion status, and topicality.

But she's not as popular as Aniston – American sweethearts aren't just for fun!

Many people say that she has a maximum salary of 8 million for a play, and also uses "Evil Boss" as an example - the salary is 6 million...

But "Evil Boss", she only filmed for 7 days!

That's $6 million in seven days...

This time "Fake Family" is similar, with a base salary of $5 million, but a 15% box office dividend...

Pulling it back, Joseph commented on this: "It's not bad, we originally thought that "Fake Family" would have a box office of about 60 million at most..."

"Will there be any cooperation after that?"

"There is also a "Revenge War of the Enemy of Love", which will be released next year..."

"R-rated again?"

"Hmm..."

Shen Xudong sighed - R-rated means that it is unlikely to be introduced for domestic release.

Jason Bren interjected: "I heard that you want to invest in "Jurassic Park 4"? ”

"Hmm... I've always been interested in dinosaurs! ”

Joseph immediately asked, "You like dinosaurs, why don't you invest in Godzilla?" ”

"Godzilla is not a dinosaur..."

"Godzilla isn't a dinosaur?"

"Godzilla is a creature..."

Shen Xudong probably explained the origin of "Godzilla" - the IP of Godzilla originated from the Japanese benzene in the 50s of the last century, because of the nuclear cloud left by the nuclear explosion on the environment and mind of the Japanese benzene, the Japanese benzene based on the personal experience of nuclear power created Godzilla, an atomic dinosaur with an abominable image and symbolizing destruction...

And the symbolism of Godzilla is even more obvious, that is, it represents nuclear forces!

"Anyway, you're not optimistic about Godzilla?"

Shen Xudong didn't really want to continue this topic: "It's not optimistic or not... What's the news? ”

Joseph shook his head: "No news, by the way, "The Hunger Games 2" replaced the "Harry Potter" series, and it will be released in mid-November..."

"Isn't the Harry Potter series over?"

"That's why I can replace it... Rob Cowen, please ask if you have any new works..."

Rob Cowan is the CEO of New Line, and after Marvelous Studios was acquired by Warner, many works have been co-produced with New Line...

Shen Xudong shook his head: "If I had a new work, I wouldn't invest in "Jurassic Park 4"..."

Jason Bren sighed: "Originally, I fell in love with "Divergent", "Moving Maze"... But Paramount and Fox offered too much, so I didn't follow suit..."

"Twilight" and "The Hunger Games" have become hits, and "Divergent" and "Moving Maze", which are also bestsellers among teenagers, have naturally become popular players for adaptation...

In the original time and space, "Divergent" was won by the peak, and high hopes were pinned on it, thinking that "Divergent" would fill the gap left by "The Hunger Games", but unfortunately, it did not perform well;

As for "Moving Labyrinth", I have finished filming three parts, at least I have returned to the original!

It can be seen that the so-called best-selling IP adaptations may not all be accepted.

Therefore, Shen Xudong smiled: "Maybe it's a good thing, the best-selling adaptation may not be a blockbuster..."

Hearing this, Joseph and Jason Brun glanced at each other, and then said: "The key is that no one knows what to do now, Warner is busy building the DC Cinematic Universe, and the support for us is decreasing..."

Shen Xudong waved his hand: "Don't ask me this question, in my opinion, there is nothing left in Hollywood at this stage except Marvel!" ”