PPTV will definitely do variety shows.

Otherwise, why did you poach so many people from Mango Radio and Television?

And it did.

"The Great Challenge" and "Star Detective"...

The result?

The data is intuitive, "The Great Challenge" cost 180 million, advertising revenue 150 million, and brought in more than 10 million new members - just to watch the members-only version...

At first glance, the first season did not pay back through advertising...

No, after the PPTV broadcast of "The Great Challenge", it was sold to Shenzhen Satellite TV for prime time broadcasting...

PPTV has reached an in-depth cooperation agreement with Shenzhen Satellite TV, and the variety shows and TV dramas broadcast on Shenzhen Satellite TV will be preferentially imported to Shenzhen Satellite TV's prime time broadcast.

In addition, the second round of broadcast rights was also bought to BJ Satellite TV and Zhejiang Satellite TV's daytime files...

It's a small profit!

The second season of "Great Challenge" has started advertising investment - Nongfu Spring directly offered 120 million titles!

Ironclad will be profitable!

"Star Detective" is not as fierce as "The Great Challenge", from the very beginning, it was in place as a network comprehensive - and did not get the permission to be on the star...

Therefore, its cost is relatively low, but the advertising investment of "Star Detective" has done a good job - it has won the total title of Metersbonwe of 50 million before it is launched, which is a sky-high price!

Therefore, "Star Detective" has not had any profit pressure from the beginning, and it has done very well...

It also attracted a lot of fans.

Ma Dong's Miwei Media was also pulled over by PPTV, in fact, Ma Dong wanted to debate "Wonderful Sayings" at first...

He even saved up the game: short and tight to plan, Cai Kangyong carried the sedan chair.

Shen Xudong doesn't like "Wonderful Story" very much...

This show is good at packaging all kinds of opinion leaders, and in fact, it is taking the road of Internet celebrity fan economic harvesting.

It is known as pluralism and tolerance, but the actual program values are extremely simple: the banner of people's wisdom is opened on the outside, and the core of consumerism is inside.

I thought I had some unique thoughts, but I suddenly felt like I was superior to others. In fact, these are all illusions, and these so-called thoughts are just some painless talking points and lip service.

You think you're a maverick pig, but in reality, you're just a pig!

Celebrities in the debate circle are indeed quite capable of causing trouble, in the show "Wonderful Sayings", a group of people bullied Jiang Sida and was on the hot search; Ma Weiwei's divorce, love and breakup are all public events, typical exhibitionism; Qiu Chen, Huang Zhizhong's position issue...

The most speechless thing is that Chen Ming won cleanly, but everyone only hugged Yan Rujing, as if it was a mistake to win her?

Allowing true temperament to be expressed...

Ma Dong wiped his ass in various ways, and then he stopped doing it, and the income was too low. With this space, it's better to engage in Lexia. High investment, high return and long-lasting, Wonder said that the whole post-monetization ability is too poor.

Shen Xudong directly told him that there are too many bad things in the debate circle, don't do it, and by the way, I recommended "Informal Talks" and "Life Tavern"...

"Informal Talks", in the form of simulated talks, focuses on the issues that Chinese young people are most concerned about, examines the troubles of young people from different perspectives, and strives to examine the issues from a global perspective and explore answers...

You can talk about politics, you can talk about entertainment, history, anything...

Three episodes were broadcast, the theme of the first issue was 'Global Drugs', the second issue was 'How to Build Public Knowledge', and the third issue was 'How Foreigners View Chinese Immigrants', all of which were very sharp topics...

The on-demand rate is very good.

"Tavern of Life" is an attempt - a parody of "No Defense Tonight".

The scale is very large, smoking and drinking can be a big mountain, and VIPs can watch...

Ma Dong wanted Shen Xudong to open the scene

……

The studio of "Tavern of Life" is very small, there is no auditorium, and it is arranged like a study...

Several sofas are clustered around, and in the middle is a table with brandy, a pot of tea, a few packs of cigarettes and a fruit bowl.

That's what you want!

Shen Xudong arrived at the backstage dressing room, Ma Dong came over to say hello, and by the way, he took out a page of manuscript paper, Shen Xudong took a look...

It's a neat feeling!

Life, work, vision of the future...

Shen Xudong shook his head: "Don't set the framework, just ask, what comes to mind and what to talk about..."

Ma Dong was surprised: "You answered?" ”

"Since I'm here, I'm sure I know everything... Of course, what I answered may not be broadcast..."

"Then trouble the director team to stare at the point in the later stage..."

After chatting for a while, Ma Dong went to prepare, Shen Xudong finished putting on makeup, and the official recording was about to start, the two of them entered the studio and sat down.

"I read a sentence before, I think it's very good, people's life is thousands of miles of mountains and rivers, countless guests, some people add color to the mountains and rivers, some people make the sun and the moon dull, some people change his river, some people shape his bones, when the time comes, it is just standing on the top of the mountain, and the river looks back... Welcome to "Life Tavern", today's guest is Mr. Shen Xudong! ”

Ma Dong said the opening remarks and glanced at Shen Xudong, who directly poured himself a cup of tea, and then said: "This is too contrived." ”

"When you do a show, you always have to have an opening statement..."

"It's up to you..."Shen Xudong waved his hand: "I always wanted to ask you, why did you resign from CCTV?" ”

Ma Dong smiled: "Leaving CCTV is for the sake of "three freedoms". Freedom of time, financial freedom, and role freedom. Among them, the most important is the freedom of the role. ”

"Actually, you may not be free if you stay, Sa Beining is quite free now!"

Ma Dong shook his head: "That's Sa Beining, I'm Ma Dong, we're different..."

"Okay."

"What about you? Why do PPTV? ”

Shen Xudong shrugged: "Self-produced and self-sold, I have my own judgment on the value of my content, but the judgment standards of the outside world are different from mine, so I will make a platform and do things according to my own standards!" ”

Ma Dong smiled and asked, "I heard them say it's because of the ratings?" ”

Shen Xudong nodded: "Almost." ”

"Do you think the ratings are bad?"

"It's not good or not, in fact, for me, in a fair competition environment, I can do high-rated TV dramas, for example, several bloody dramas created by our company have high ratings, and one of them, "The Temptation to Go Home", has ranked first so far... But the current environment is one of artificially manipulating ratings... With this, you'll have a hard time beating it! ”

After a pause, Shen Xudong continued: "The finale of Deng Chao's TV drama career "Ten Years of Love", I watched it, it was really good, I think the ratings will definitely rank first, and the result will rank third; Xu Zheng starred in "The Big Man Gets Married", I also think it's very good, but the ratings actually rank fourth... During that time, I was confused and doubted my own aesthetics, am I so different from the audience's preferences? ”

"And how do you get rid of your self-doubt?"

"Later, these two dramas were launched on PPTV, and I looked at the webcast data and the webcast volume of several of their dramas in the same schedule... I immediately knew that it wasn't my judgment that was wrong, it was the ratings statistics! ”

“… That's when you decided to do PPTV? ”

"Not yet, I'll look for the above reaction first, but the attitude above makes me very unhappy..."

"What did they say?"

"Let me gather evidence and say that the ratings investigation agency has zero tolerance for fraud and has been investigating... I've been investigating for three years, and there are no results! ”

Shen Xudong smiled bitterly: "Actually, I can also understand that TV stations, advertisers, TV series producers and distributors, and ratings fraudsters have formed a "tacit" supply and marketing relationship, drinking to quench thirst, causing false prosperity. There is even the absurd claim that "fake ratings are also a kind of ratings", self-soothing, self-hypnosis. ”

"You can't stand this?"

"Of course I can't take it... I spent so much effort on a drama, and I have to spend extra money to buy ratings? Why? ”