"Custom" is ugly!

Because it's an indifferent movie at its core...

If you want to interpret it, it is the director's anger and hatred for this unfair reality, but because the director is still a little romantic and idealistic, there is still some irony...

But the audience doesn't have a resonance point for emotional embedding.

So, what's left of the movie?

All that's left is a brutal collage of indifferent satirical passages of absurd reality, with the occasional line that squeaks you to laugh, but has lost any pleasure in watching the movie.

So, it's hard to see...

What's even more speechless is the mixed advertisements of Chiguoguo, many of which have been blunt enough to affect the plot...

Feng Xiaogang still doesn't care...

However, Shen Xudong didn't say anything, after watching the movie, someone asked about his impression, Shen Xudong thought about it and said, "It didn't meet expectations..."

"Expected?"

"When you see Feng Xiaogang, Wang Shuo, and Ge You appearing at the same time, you must have the mentality of having a happy time, but this movie didn't make me happy!"

After a pause, Shen Xudong continued: "... Actually, if you think about it, it's normal, they are all big people now, they talk and laugh, and there is no white ding, it's hard to feel the fireworks in the world..."

"That's... What to do? ”

"Hehe..."

Shen Xudong didn't answer...

Of course, he knows what to do - take a back seat and support the new director as a producer and producer!

Actually, Feng Xiaogang also did it - "Destined", directed by Zhang Hao, Tang Wei + Liao Fan, but unfortunately the reputation is not good, and the box office is not good...

In addition, in those years, Feng Xiaogang was in a hurry to realize it, and finally embarked on his own journey as a director.

……

Shen Xudong didn't say anything on Weibo, after all, he had a good relationship with Feng Xiaogang...

But sensitive people have probably sensed that something is wrong - Huayi's stock price has fallen twice in a row.

It is said that Huayi Brothers held a film viewing party for institutional investors, and "Private Custom" attracted widespread complaints from investors. A buy-side researcher who is widely circulated among institutional investors said that the film is not coherent and the theme is vague, and it is "definitely far below expectations"; Some brokerage analysts even said that "I can't stand it when I see half of it".

In fact, Feng Xiaogang himself said, '"Private Custom" is to pay for "1942", it has nothing to do with my own heart, (the audience) don't look forward to it, I don't look forward to it myself! ’

Of course, the theater chain is still very face-saving, and 41% of the film schedule was directly arranged on the first day - the film schedule of "Charlotte Troubles" was cut by 10 points, leaving 35%, and the number of screenings was also 10,000 more than the latter.

It's understandable, after all, Feng Xiaogang is the overlord of the Lunar New Year stalls!

On the 19th, "Private Custom" was officially released, and in the name of Feng Xiaogang + Ge You + Wang Shuo, the audience habitually paid money to support the show, but they were shocked by the core of Chi Guoguo's 'perfecting themselves and disgusting others'...

In just one day, bad reviews spread all over the Internet!

'Zhang Yimou filmed the Olympics that year to practice with "The City Full of Golden Armor", practicing stage beauty and art fingers; Feng Xiaogang filmed the Spring Festival Gala this year to practice with "Private Custom", and practiced the recitation of sketches, and the three vulgarities and one elegance will eventually be rotten. ’

'Just this script, how did Wang Shuo write it, why did Director Feng shoot it, and why did Uncle Ge act it? ’

My evaluation: Not as good as "Little Times"! ’

I knew it didn't look good, but I came to see it, and my mental preparation was superfluous, and it was rotten beyond my expectations. ’

It's not bad, at least it's not called "Party A has been Fang 3", Feng Xiaogang still knows in his heart, knowing that this book is not as good as "Party A and Party B", and it is not as good as Shen Xudong's "Good Dream Day Trip"! ’

But... Relying on the audience base of the main creator, "Private Custom" got off to an amazing start, with a box office of 70 million on the first day.

Far more than last year's "Thai Embarrassment", this year's "Charlotte's Troubles" and the like...

However, on December 19th, the single-day box office of "Charlotte's Troubles" also reached 52 million!

Didn't shake off...

However, Huayi's share price fell another 8.7%, and in three days, the market value evaporated by 4.3 billion...

……

"Keep the publicity, run the roadshow... Try not to participate in the topic of "Private Custom", and if you ask about it, you will say that you haven't read it..."

“… Is it really that bad? ”

"It's quite ugly, I feel like Feng Xiaogang is complaining about the audience..."

Chen Xi called again...

Entrusted to the "Charlotte" publicity team...

Everyone can see that "Charlotte" can definitely step on "Private Custom" to reach the top - the film schedule on the 20th, "Private Custom" fell by 5 points, "Charlotte" rose by 6 points, and the number of screenings was arranged, "Charlotte" 31,000, "Private Custom" was 30,000...

The cinema's attitude towards "Charlotte" is obviously better than "Private Custom".

After the entrustment was over, Chen Xi proudly turned on the computer and continued to read the bad reviews of "Private Custom"...

I was looking at it, and suddenly thought of something, picked up a document and went to Gao Fenfen - CCTV has been fighting corruption recently, and the company has to cooperate with the investigation...

After all, in the TV drama department, the public relations budget in recent years has been around 100 million!

——The average film and television company spends about 5% of the total sales on public relations and reception for making a TV series, and small businesses may spend 10% to build relationships, which is called the "gray" cost of the TV drama industry.

If you want to promote a certain drama, you must arrange a good itinerary for the TV station procurement staff, like the unspoken rules of procurement business in other industries, the film and television industry also has them, and they are more prevalent!

Tianmei Media is good, because of the frequent explosions, plus only cooperating with a few fixed TV stations, many times, you don't need to spend so much money, but you have to spend it!

These things are tacit...

But if it is really investigated, it will definitely be illegal.

It's up to Gao Fenfen to solve it...

These inconveniences expand on...

……

After the start of the Lunar New Year, Shen Xudong frequently showed his face - no way, whether it is "Charlotte" or "Earth Fire", they are all directed by rookie directors, and they need to be promoted by him, a 'big director'.

For example, today, in the auditorium of Chinese opera, he was sharing "Charlotte" with his juniors, and when it came to the question session, a boy with glasses stood up: "On the day of the premiere of "Private Custom", I saw that you also went, can you comment on it?" ”

Shen Xudong was entangled for a moment, but still said: "... This is not a good evaluation, I can only say that it is quite average! ”

"Why do you think so?"

Shen Xudong glanced at the teacher who was sitting next to him, and then answered; "The most commendable thing about Fung's comedy is actually the humor of the market, but the humor of the market must be rooted in the market... Director Feng used to be really marketable... But our country has been developing too fast this year recently, changing with each passing day, and people's aesthetics and concepts are also all kinds of updates, for example, I am now telling you 'get me a mobile phone universal charge', you don't know what I'm talking about, but the universal charge has only been out of the market for 5 years..."

"You're saying he can't keep up with the times?"

"Not really, but his understanding of humor and comedy is really not quite compatible with mainstream audiences... Tell us a little bit about Charlotte's Troubles..."

Then another man stood up: "Senior, do you think a comedy like "Charlotte's Troubles" makes sense?" ”

(End of chapter)