Seeing this, Guo Fan thought about it for a while...

He felt that Shen Xudong didn't write it right - isn't this a Chinese-style Hollywood movie!

Heavy industry?

The previous domestic blockbusters also fit his so-called concept of heavy industry.

More investment, more special effects, and a visual spectacle.

Then look down: my so-called heavy industry films are not the previous domestic blockbusters...

Domestic blockbusters, three big: big-name directors, big-name actors, huge investments, luxury props, among which there are especially many martial arts blockbusters.

But martial arts movies slowly evacuated their intrinsic cultural value, only become a tool to show visual effects, "Hao Laihu" pounced on China, their blockbuster investment is often more than ten times that of domestic blockbusters, and the industrial system makes China even more difficult to hope for, in front of them, China's blockbusters are outdated, and only an empty shell of martial arts movies naturally declined.

At that stage, China did not have a perfect film industry system, and it was still a workshop-style production model.

The release of "Avatar" in 2010 made me completely understand: Hollywood's visual effects are not something that a big director can catch up with alone.

Therefore, it is necessary to industrialize!

What I understand by industrialization refers to getting rid of the workshop-style production model, and really having a perfect production process, which can improve efficiency, and can ensure continuous production, rather than relying on the director's personal appeal and talent.

To do this, you have to make a blockbuster!

But the reality is that the investment in large films is high, and the output is low.

At this stage of the Chinese film market, the rise of medium-cost emotional, youth, and comedy films has supported the box office of domestic films.

"Thai Embarrassment", "One Shot", including this year's "Charlotte's Troubles"...

The cost is not more than fifty million ...

And more importantly, this kind of film can be produced sustainably, so it has become the mainstream of domestic films.

But... It's not okay to do this, this kind of movie still has to hide in the face of Hollywood blockbusters.

Facing each other head-on, there is no chance of survival at all.

It must be a head hit.

Because Hollywood is menacing and its influence is gradually expanding, and now Hollywood movies are still exporting American culture, which has already occupied China's blockbuster market, if Hollywood movies learn to tell Chinese stories and know how to capture the hearts of Chinese audiences better than Chinese films, then capital will soon flock to Hollywood, which is a very real problem.

I watched "Kung Fu Panda 2" back then, and it was creepy because it was so good, it mentioned a concept: "the mind is as calm as water"

It's no longer just superficial punches and kicks. It is the cultivation of internal strength.

The word is already a realm.

The true master of the world is both internal and external cultivation, slowly breaking through and cultivating, and finally achieving the effect of the unity of heaven and man.

Hollywood already knows so much about Chinese culture!

Then we're going to make a fart movie...

Fortunately, "Kung Fu Panda 2" is just an example...

Another example, action scenes, there were many Chinese action directors who went to Hollywood, including Cheng Long and Li Lian, but you will find that through 10 years, 15 years, 20 years, many people in the United States have learned how to do it, and you see that the action scenes in Marvel's works are all done by themselves.

What does this replicate to? It's going to be replicated like 10 to 15 years from now, when they understand our culture, they know how to make movies that Chinese audiences like, and they have a strong industry, it's terrifying.

Last year, we had 60% of the box office for domestic films and 40% for overseas films, and of course most of them were Hollywood movies. Once this ratio is reversed, 40% domestic films, 60% overseas films, or Hollywood movies, then capital will flock directly to Hollywood.

The world's capital is in circulation,

Seeing this, Guo Fan probably understood that Shen Xudong was relaying what he had said with their group of private people, who went to study in Hollywood, and put them on the Internet.

My heart is a little warm.

The next thing is probably to brag about "Earth Fire"...

Well, no.

Next, Shen Xudong wrote, 'The most terrible thing is to make an industrial film, but it has nothing to do with the core of Chinese culture, and the market does not accept it! ’

Let's say we make a monster movie, but this monster can appear in both American movies and Chinese movies, so what are its characteristics?

When the cultural core and aesthetic system are all Chinese, our audience will be more likely to have a sense of empathy, and then they will feel that the story we tell, the emotions, characters, and culture we want to express are directly related to him.

It doesn't matter at all, for example, "Future Police" and "Cyborg", in fact, their stories are complete, but they feel inferior and untrustworthy!

This is because we haven't established a relationship with science fiction aesthetics.

I know we have a lot of sci-fi fans, but we have to take our time, the sci-fi context has not yet been established, and we have to open the scene with a few hard sci-fi...

When our hard sci-fi comes out one by one, when the context is cultivated, we can shoot stories like a robot falling in love with a girl.

The audience will be engaged in the story!

……

In fact... Shen Xudong may not really agree with this thing, he is consciously hyping the concept of 'heavy industry film'!

Why don't you just call it a "blockbuster" or a "hit", and have to invent a heavy industry movie rhetoric yourself?

In fact, this thing is similar to the current stage of the film industry, which must be called IP!

It's just that it belongs to a real domestic appellation.

There is a saying about the film industry abroad, but there is no difference between heavy industry and light industry, and their blockbuster is called Blockbuster, which is what Chinese calls "explosive style".

Heavy industry films, according to the rhetoric of the Internet: a new concept!

A new concept means a new story, and a good story means a good valuation.

It costs money to make a movie, where does this money come from?

If it is tens of millions, the film company will pay for it itself, but if you want to make a blockbuster, it means that you have to invest hundreds of millions of dollars, you have to find a bank to borrow and find institutional financing, so you need the concept of "heavy industry film" to attract investment!

There is nothing new under the sun, in fact, the development of China's film industry to the peak is nothing more than Hollywood.

Everything we went through always found a template there.

But it is impossible for the media to tell an old story over and over again, there is so much information now, and if you want to stand out, you have to find a new angle.

To be honest, Shen Xudong felt from the bottom of his heart that "heavy industry films", or blockbusters, are naturally a direction for the future. But you can't think that this is the future of Chinese films, it's like a student who hasn't passed the exam is already thinking about whether Tsinghua University is better or Peking University stick - you make a good genre film first! ’

But... He needs this thing...

As he expected, this Weibo was immediately quoted by the mainstream media, and in just two days, 'domestic medium and heavy industry films' and 'film industrialization' became hot words...

Now...

It needs a film of sufficient weight to come along and justify what he wrote.

And then..."Earthfire" was released!

(End of chapter)