In fact, the distribution of the film and television industry chain is very clear: the upstream and downstream of the industry...

Production→ distribution→ release (broadcast).

Around this industrial chain, the sectors that can be laid out: first, the film and television entertainment sector represented by movies, TV dramas, artist brokerage and other businesses;

the second is the brand licensing and peripheral entertainment sector;

the third is the Internet entertainment sector represented by games, new media, fan communities and other businesses;

In general, there is also an industrial investment sector...

Peripheral Entertainment Licensing... It hasn't been done yet, and the total profit last year was less than 30 million...

The Internet entertainment sector is doing very well, after all, it has the top three game companies;

As for industrial investment, it's not yet time to harvest, so it's time to spend as much money as possible...

But the theme of film and television companies is still film and television production!

TiMi Media is deeply involved in content, and the total annual box office basically accounts for 40% of the total box office in the mainland, and excluding imported films, pure domestic films account for 60%~70%...

It's more than half of the country!

Film and television entertainment revenue accounts for more than 70% of the total revenue...

Artist agency income is actually a large amount of business data.

If you think about it, the most commercially valuable ones of the post-85s are all under TiMi, and there are hundreds of millions of dollars in advertising alone every year.

Therefore, purely from the perspective of company operation, it is very cost-effective to engage in artist management!

Because doing film and television is always risky, the profit margin of the brokerage business is more considerable and stable...

Since Chen Xi is the person in charge of TiMi Brokerage, he naturally wants to expand the business, at least he has to maintain the status quo!

Gone three, it directly affected the stock price of TiMi...

A couple of people to add for sure...

On the one hand, we are promoting newcomers to be in the position, and on the other hand, we sign a few important artists...

Chen Xi is ready to hold Kan Qingzi, Wang Ou, Zhang Hanyun and Mao Xiaotong...

In fact, these people are not without praise, but their popularity is always a little worse, and sometimes I have to believe that sentence: Xiaohong relies on support, and Dahong relies on fame...

Red, it's really a metaphysics.

Every agency wants to make its artists popular.

As long as you can be popular, the money will roll in,

But it's hard to get popular...

Then sign a few more weighty, by the way, the post-90s batch will also be highly praised...

Chen Xi's idea is to sign at least one to fill the vacancy.

The more popular post-85 generation on the market all belong to the traffic hanging...

This is understandable - traffic stars are a product of the Internet era.

In the traffic dividend period of the rise of Internet content, post-85 actors are the first group to reap dividends!

85 Flowers became popular to catch up with a good era, their popularity depends on the vigorous development of the Internet, and the audience has a more special plot for them.

Smart people will "hone" their acting skills and improve their reputation and popularity to cater to the increasingly rational public aesthetics.

But... is at the moment of reaping dividends, how can it be casually transformed?

However, Liu Shishi really doesn't have any acting skills, she plays better in some plays, scenes that don't need to show delicate feelings, scenes that simply show emotions, scenes that show beautiful postures, scenes that require delicate eyes and expressions, scenes with intense emotions, lively, cute, silly and sweet scenes, easy to wood or shake your head and your facial features fly.

Chen Xi's ninja complained about his emotions and watched a few plays, and then put out his thoughts...

Let's let her continue to be as light as a chrysanthemum!

What she wants to find is a star who has at least a foundation in acting, otherwise, she won't be able to take the resources.

……

Compared with the Oscar competition in North America, the Oscar PR of non-English films is much simpler.

The focus is on gilding the show and stimulating the interest of the jury members.

This step is especially specific to non-Hollywood films, and can even be generalized as non-American films.

The PR will arrange for the drama to go to the three major European film festivals (Golden Lion, Golden Bear, Palme d'Or) and the Critics' Choice Awards, which is the so-called sentinel battle.

Various magazines, hard and wide - let the members of the jury know and be interested in the film.

As for the lobbying unit... Actually, you don't have to bother.

Generally speaking, the judges will choose any one of the three major film festival winners – and don't see it anyway!

"Love" invited Spielberg and Martin Scorsese to attend several events, which attracted the attention of many critics...

For half a month, Ah Mou barely had a good rest - public relations, the director must be present.

It's very tiring, but Ah Mou can really see the effect - during the awards season, a bunch of film critics' awards, media awards, basically "Love" can win the best foreign language film, and even the British Academy Film Award gave "Love" 4 nominations, and even won the Best Actress Award...

Everyone in the crew was surprised, including the public relations team, who never thought that they could win awards other than the non-foreign language film award...

It's an unexpected surprise!

At first, Ah Mou was a little worried that spending so much money on public relations would not outweigh the losses - he learned about the public relations budget, 8 million US dollars!

$8 million is enough for him to make a movie.

Shen Xudong told him, 'Just cooperate with the publicity work of the public relations team, and we will not do loss-making business.' ’

How is it possible to lose money?

You must know that after "Love" won the British Academy Film Award for Best Actress, the market value of the film producer Tianmei Film Market increased by more than 3%...

That's hundreds of millions of dollars!

Yesterday, the Oscars announced the nominations, and "Love" received five nominations, Best Foreign Language Film, Best Picture, Best Actress, Best Director and Best Original Screenplay...

It's definitely a big win for Chinese films!

Second only to Crouching Tiger, Hidden Dragon with 10 nominations...

Marketing drafts and promotional drafts are sprinkled all over the three major platforms...、

Many 'professionals' say that Zhang Yi has 'made history again'...

There is also a trump card combination of 'Zhang Yimou + Gong Li' - this is considered to be promoting "Return"...

Of course, more people are analyzing the prospect of winning the award, and finally come to the conclusion that the best foreign language film is relatively stable, the best original screenplay is also possible, and the other nominations are estimated to be just nominations...

After all, Cate Blanchett has been with her four times since "Elizabeth" in '99 - "Glory Days", "Scandal Notes", "I'm Not There", and this time "Blue Jasmine" is also a big kill...

Gong Li, in terms of qualifications, is a lot worse.

And Cate Blanchett ran through almost all the interviews, parties, awards ceremonies and announcements she could pull into, did her PR enough, and seized every opportunity to express her heart in front of the members of the Academy...

Gong Li only attended a few promotional activities, did not take the initiative to canvass for votes, everyone knows who to vote!

Ah Mou recently received two scripts from Shen Xudong and asked him to choose one...

He's struggling because he wants them all!

……

New Zealand, the air is fresh, Shen Xudong bought a small ranch, raised a few fawns and cows...

And don't point to eating, mainly to add to the breath of life!

But Shen's father and Shen's mother like cows very much, and they go over to milk cows every day...

At noon, Shen Xudong got up, freshened up briefly, went downstairs, picked up the milk, drank a glass, and then asked his mother: "Is this year's Chinese New Year here?" ”

When Shen's mother saw him, she didn't answer, but said sarcastically: "The young master woke up?" ”

"Haven't I been writing these days... I finally got the inspiration, of course, I have to hurry up and write it! ”

"Let's go back to my hometown for the New Year, your grandmother is not in good health..."

(End of chapter)