Shen Xudong has always believed that a good actor is a good team and a good work.

Role is fundamental.

If a character is played well, or if he happens to encounter a play, this actor can eat almost for a lifetime.

Praise Chen Kun always started from "The Family of Gold Powder", Mr. Tang is the eternal Zhuge Kongming, Kangxi is handsome and clear is Chen Daoming, and Bai Qiye made Chen Baoguo engraved in the minds of a generation of audiences...

In the past, most of them were drama protectors, unless you were particularly awesome, you could do human security dramas!

There are very few such actors, and in recent years, only Liu Lin of "Do You Know" has done it - the role of the eldest lady is very popular and difficult to control, but the actor has performed a rich sense of layering and reaped a lot of goodwill.

No matter how good an actor is, if he doesn't have a good role, he can only be buried in coal, and it is difficult to shine brightly.

In the same way, no matter how famous the traffic is, no acting skills are no acting skills.

And because of her fame, she had to play the leading role... Then, no matter how good the actors who starred with her were, they couldn't change the fact of a bad drama.

The protagonist can't hold up, what else is there to watch in this scene?

Fan-only edition?

But... In the Internet era, the star-making model has changed!

In the past, even if you didn't come out of one of the three major schools, you had to at least study acting in a professional college to have a chance to enter the circle!

Later, many companies began to create local idols - in fact, they learned the Korean and Japanese benzene models - and the Korean model and the Japanese benzene model have been smooth out many years ago, proving and mastering the exploration and practice of positioning customers at many levels, such as psychology and behavior.

There is no point in discussing the question of whether the market exists or not, and how big it is.

Because the execution and maturity of the model are very high.

has indeed created a lot of stars...

Moreover, these companies are deeply tied to the Internet, and together they have opened the era of traffic...

After that, in the pure Internet era, the decentralization of discourse diluted the mystery of stars and amplified the participation of fans.

Fan economy!

The fan economy based on this logic is essentially to take the artist as the core, and improve the commercial value of the artist through the support and consumption of fans for their participation in programs, endorsement products, Weibo charts, concerts and other products.

In fact, in comparison, under the traditional star-making system, the artist cultivation cycle is long, and there is also a lag in commercial returns.

Nowadays, the full participation of fans can not only realize the rapid transformation of the commercial value of the artist, but also accurately locate and reduce fault tolerance.

This is a megatrend that is simply impossible to reverse...

You have a platform, you have the ability to produce, you have traffic, and you will naturally do a draft...

That's right, Shen Xudong is ready to do the draft...

However, if you want to plan well, at least determine who you want to support.

……

This year's Spring Festival file, it can be said that there is no suspense - the big movie "Dad, Where Are You Going" is gone, because the variety show "Dad, Where Are You Going" will be broadcast next year - PPTV and Shenzhen Satellite TV will create it!

Because the copyright was bought out in advance, and Xie Yukui has been mined into PPTV...

It's going to be on TV - to expand its influence.

As for choosing Shenzhen Satellite TV, it is mainly because Shenzhen Satellite TV has many preferential conditions, and it directly gives seventy percent of the advertising revenue...

The big movie "Dad, Where Are You Going" is gone, and there are only two films left, "Journey to the West: Havoc in Heaven" and "Macau Fengyun", PK "The Return of the Great Sage"...

Not to mention the quality of the movie, the cast lineup is not weak - it will be released during the Spring Festival, focusing on the market of third- and fourth-tier cities, there are no big-name stars, and the audience will not buy it.

"The Return of the Great Sage" has found a bunch of veteran Hong Kong actors, and the starring lineup is a little worse, Huang Bo + Shi Xiaosong...

However, the Monkey King in "The Return of the Great Sage" basically did not turn into a human form...

How to get the box office during the Spring Festival?

Of course, you need the support of the theater!

The original time and space, "Journey to the West: Havoc in Heaven" is not good - I want to play innovation, try not to shake the main plot, but I want to change the perspective and logical relationship, that is to say, I dare not let go of my imagination and make drastic changes in form...

Buckled up the war of gods and demons, the revival of demons, the civil strife of the gods and other vulgar online game plots...

As a result, the Spring Festival stalls were scheduled for more than 40%, and the average ticket price was close to 45 yuan, and the Spring Festival stalls won 636 million box office in seven days!

After that, it brushed all the way to the box office of 1 billion!

Definitely a shame for the 1 billion box office club...

Of course, there are also benefits: this movie has completely verified the lower limit of the box office of the head works of the Spring Festival stalls, and then the Spring Festival stalls have become a must-win place, and most companies have come up with proud works to bet on the Spring Festival stalls...

However, this year, "The Return of the Great Sage" was jointly distributed by TiMi + Maoyan, and the pre-sale reached 80 million, which in turn affected the theater schedule...

As long as the first three days are stabilized and the real word of mouth is released, the rest will be easy to do...

As for "Macau Vice"... PropNex's distribution ability is weaker than that of TiMi...

……

Reba has been very annoying lately, compared to another person in the company who is supporting Nazha, she feels like she is a little worse...

Whether it's fashion resources or film and television resources...

Especially in February, after the broadcast of "Soul Ferry".

"Soul Ferry", Nazha plays Wang Xiaoya, this role itself is very likable, and the "Soul Ferry" TV series itself is also very interesting...

Oh, "Soul Ferry" is created by Guo Jingyu's team, PPTV (Shen Xudong) likes this series very much, and increased it by 15 million, so there is a fund of 25 million - Nazha's salary is 5 million, and the actor also uses people from Tianmei Media, Ren Jialun, a pure newcomer, and the salary is 10,000 episodes...

In short, once "Soul Ferry" was broadcast, it quickly went out of the circle in just one week, and the public's discussion of this drama even changed "The Return of the Great Sage"...

Reba was in a hurry.

She filmed three dramas last year and broadcast three of them, "The Moon Knife at the End of the World", "True Love Without Regrets in Painted Skin", "Tang Gongyan", she basically played a woman and a woman...

But they are all invalid performances.

There's not much discussion.

In the entertainment industry, hundreds of boats are competing for the current, sailing against the current, if you don't get up, you have to get down!

She wasn't in such a hurry, Chen Xi told her that the resources would be tilted towards her, isn't this Nazha having another out-of-the-circle work!

The two of them are in direct competition.

was very entangled, called Chen Xi and asked, who advised her, 'Don't worry, you are only 22 years old this year, and you already have a lot of national status...'

‘…’

Reba didn't speak, Chen Xi sighed, young people nowadays always want to take shortcuts...

Forget it, tell her: "Nazha's appearance in "Soul Ferry" was personally designated by Xudong himself, do you understand? ”

'Mr. Shen personally designated? Why? ’

“… Why do you say? ”

Reba thought of the rumors and asked in a whisper; "She's Mr. Shen's girlfriend?"

"You think too much, you Mr. Shen has been single for almost ten years..."

"That..."

"Director Yimou will come back from the United States next week, and I will have a dinner, and I will bring you with me then... Fight for yourself..."

"Huh? A director of Yi? How can I be angry? ”

"Xudong will also be on the scene... I'm telling you, you're going to..."

Hanging up the phone, Reba's face was flushed, Chen Xi asked her to prepare a few private photos to make a video album, and gave them to Xudong for him to comment...

It's not that he is unwilling, after all, Shen Xudong is the pinnacle of human beings in terms of appearance and wealth, including talent, and he always feels embarrassed.

I clicked on my mobile phone and took a look at the real-time box office of Maoyan - "The Return of the Great Sage" was far ahead, with a box office of 530 million after five days of release, "Havoc in Heaven" and "Macau Fengyun" were 320 million and 210 million respectively...