Chapter 72: Northeast Sherlock (1/4)
Regarding Ali Pictures' swiping of the screen, Shen Xudong only had one comment: "I haven't seen the world!" ”
Gao Xiaosong was very proud, "The Brother Who Slept on My Top Bunk" announced the project...
But capital has found a wonderful point - pop songs can also be adapted into movies!
So, "Later", "Gardenia Blooms", "About Winter", "Write Poems for You" and other messy movies announced the project...
In the era of the crazy influx of hot money, basically as long as you have an IP title, someone will dare to invest!
What?
Not afraid of losing money?
can't lose, who will use their own money to make movies?
Isn't it all drumming and passing flowers...
Pass it to someone who cares, set up a name casually, and directly raise funds on the entire APP platform...
That's what Shi Jianxiang of Kuailu did!
People also found a bunch of Hollywood superstars to 'endorse' - Shi Jianxiang created "The Big Bombing" to write a new pattern in Hollywood...
Internet + Movie + Finance (Crowdfunding) = New (Crime) Model (Crime)?
In fact, Internet + Finance + Powerful + Movies = Money Laundering = Fraud!
In fact, this model uses movies as a tool to serve the profit of financial means, hides investment risks, and even creates a fairy tale ending of high returns for investors by "buying box office"...
Why buy box office?
The filmmaker needs a high-grossing story to "decorate" the income of multiple financing channels - conducive to the financing of the next film and boosting the stock price of listed companies!
But... This kind of money is too easy to make.
Because hot money is really pouring in, the data speaks: in 2014, there will be an average of one film and television industry merger and acquisition every 6 days.
You must know that last year, there were only 7 mergers and acquisitions involving the film and television industry in A-shares.
"Pig farmers, steelmakers, fireworks sellers, and vegetable sellers all come to buy film and television companies."
In a 2014 report, Securities Daily described China's film and television industry this year - investing in movies now is like investing in real estate more than a decade ago!
The work is for people in the industry, and Shen Xudong can feel this madness.
"Northeast Sherlock" costs about 50 million, of which 80 million is advertised, which is a high-quality project that has not been released and directly recovers the cost, these are all based on Shen Xudong's past achievements, as well as the combination of starring Zhao Benshan + Fan Wei!
And then... Someone found Zhao Benshan and asked him to bring it to Shen Xudong: he was willing to invest 200 million, accounting for 50%...
It's insane!
The movie was not filmed, and 200 million yuan was directly smashed...
Moreover, he only needs 50% of the investment amount...
Intrigued?
Nonsense, anyone will be tempted!
You see, even Shen Xudong was moved, let alone others.
Of course, after Shen Xudong inquired about the other party's origin, he chose to refuse-it was a company that engaged in crowd (fraud) and fundraising (fraud)...
Use the project "Northeast Sherlock" to make money...
After all, this is Shen Xudong's project, and the focus is on inside and outside the circle!
Of course, Shen Xudong didn't agree.
This thing belongs to destroying his reputation, although it can be excused by 'not knowing', but... Once he agrees, there will definitely be a lot of people who will throw money at his name...
Not only did he not agree, but he also deliberately posted on Weibo: "All movies related to me, there is no selling of investment shares, beware of fraud!" ”
The marketing account is too rhythmic, what 'Yu Yuang, a 25-year-old guy from Zhejiang, seized the investment opportunity of "Thai Embarrassment", participated in the investment of 4 million, and finally obtained a profit of 70 million', "Charlotte's Troubles" 89 crowdfunding investors, a profit of 400%'...
Pure!
As for Zhao Benshan - he has no investment share, a pure actor, and a salary of 8 million...
This drama is produced by Tianmei + Maoyan + Shen Xudong Studio, and the investment ratio of the three companies is 30%, 20%, and 30% respectively...
Among them, Shen Xudong's expenses as a director, screenwriter, and producer are 45 million, (only) 30 million were taken, and the remaining 15 million was converted into investment, and the remaining 20% of the investment share was distributed to China Film and Huaxia Film...
In other words, Shen Xudong disagrees, and no one has a problem!
……
"Northeast Sherlock", the story is very simple.
The reference to Sherlock on the Plains...
The male protagonist Heitu is an ordinary small farmer who earned 170,000 yuan from selling his cattle, and he planned to renovate his house.
Enlisted good brothers Xiao Song and Fan to help.
But in the process of construction, the good brother Xiao Song suffered a car accident, and the driver fled, leaving only Xiao Song with uncertainty about his life and death and huge medical expenses.
The black soil was entangled, so he called the police or not.
If you don't report it, Xiao Song's medical expenses will be reimbursed by 70%, and Heitu will only need to pay 30%.
Xiao Song got the money because he helped him have an accident.
Call the police, then you can't be reimbursed, you have to find the driver who caused the accident, you can't find it, Heitu has to pay all the medical expenses.
"The truth is understood, but people can't bump into each other in vain."
Hei Tu still decided to call the police and had to ask Xiao Song for a reason
In order to find the real murderer who hurt Xiao Song, Hei Tu and Fan Datou embark on a journey to solve the case...
Shen Xudong was very impressed by this movie, not because of the box office or awards or anything, in fact, the box office of the original "Sherlock on the Plains" did not reach 10 million, and it did not win any important awards
——Director Xu Lei studied at the School of Film and Television and the Department of Directing of the Film Academy of Communication University of China, and does not belong to the three major categories, that is, it is not considered a mainstream film circle.
Insert, what is the mainstream film industry?
Graduated from three major universities.
For example: Director Wu Ershan and Director Cheng Er are typical "mainstream film circles", belonging to the mainstream film jury circle and painstakingly cultivating successors for many years.
Compared with them, Guo Fan, Rao Xiaozhi of "Ten Thousand Miles Home", including Wang Baoqiang, are all out-and-out grassroots.
Eh, "The Wandering Earth 2" was nominated for three times, and "In the Octagon Cage" only gave the best recording such a nomination that was better than nothing, I don't know whether it was comfort or humiliation, but thinking about it, "Mr. Tree" was chosen to be ignored, and it didn't matter if the others were given or not...
Pulling it back, Shen Xudong likes "Sherlock on the Plains", in addition to being interesting, the most important thing is that it is very Chinese - the black soil and Fan's big head run between the city and the countryside, taking the audience to see the current situation of the Chinese countryside.
There are fewer and fewer young people in the village, and it is gradually desolate, and those who have the ability have gone out, and those who have the ability to leave are either incapable or unable to leave.
Only the old people were left in the village, and the owner of the shop said that he had no purchasing power and that he was going to leave the place.
In the eyes of the public, the countryside is beautiful, the pace of life is slow, the neighborhood is harmonious, and it is an ideal township to escape the pressure of the city. But the countryside is also chaotic, all the darkness you can't think of happens here, and everyone has their own thoughts.
Plus, there's the favor!
They investigated the case, mainly relying on the relationship society: to put it bluntly, it is to find acquaintances to entrust the relationship.
In rural areas, the interpersonal network is people-centered, and a large network is formed through blood, geography, and affection. There is nothing that cannot be solved with a phone call, and if it can't be solved, make another call.
Actually, this theme is not very mainstream business...
But Shen Xudong likes it!
He's in this position, can he make a movie he likes?