"First of all, I agree with Yu Dong's subversion of the Internet to subvert traditional ticketing, and I also saw this, so I went all out to bet on Maoyan and did not push the distribution model..."

"In fact, online ticketing can not only be applied to traditional movie theaters, but also many attractions, museums, including amusement parks, can also open online ticket buying methods, because it is very convenient!"

"Secondly, the so-called Internet model, I think it's!"

"To put it bluntly, it's just a more cultured financier than the coal boss, who just pays for filmmakers to do things, and there is not much model innovation.

"Little Times" is actually a fan movie, with a bunch of new words and new models of social viewing, IP movies, and movie promotion...

What's the point?

Can it exceed a billion at the box office?

The audience will not care at all if these movies are so-called Internet thinking! ”

"Don't talk to me about IP and big data, just fool investors who don't know how to do it, do you really think it's a panacea? Then why did you tell me that the other three American dramas of "Netflix" in addition to "House of Cards" failed? Big data is not good? ”

Speaking of this, Shen Xudong glanced at the person in charge of Ahri Pictures: "That Ahri's entertainment treasure, I doubt if it is legal, how can you guarantee the investment income?" Stepping on a horse, to put it mildly, a crowdfunding platform, this thing is, to put it bluntly, illegal fund-raising and empty gloves white wolf...

Don't explain to me what to invest in, so there's a sense of involvement...

Let me just say that China's law clearly stipulates that in the financial system, generally publicly offered products need to be simple, standardized, and have clear property rights. At the same time, it is required to disclose complete investment information to investors... Because the general public does not have the ability to make complex judgments! ”

"You Alibaba can do it, can't I open a crowdfunding on Maoyan? I can call Movie Treasure... Anyway, Maoyan has more than 300 million users! ”

"Finally, I would like to say that it is actually very good to make movies with Internet thinking, treat the audience as customers, don't think about educating the audience, let alone thinking about bullying the audience aesthetically, you just want to do one thing, make the audience's money, and it is the money of the mainland audience, and specialize in the preferences of the mainland audience..."

"Some of the older directors are still sticking to the language and expressions of the fourth and fifth generations that they learned from film schools in the past to pass on the language and expressions of artistic expression... This kind of film is not accepted by the market! ”

"Boss Yu doesn't have to be discouraged, the content industry always relies on people to speak, and the big studio system in the United States has also been broken..."

"As for the business model... More than 100 years after the birth of movies, sound movies and television have had an impact on theaters, but in the end, theaters won, and the Internet can't replace them! ”

"Let's talk directly about the issue of interests, the issue of film production cost recovery, if it is recycled through the Internet, advertising, paid on-demand, these two channels, these two channels are in an absolute weakness in front of the movie, a movie with a cost of 300 million, through the Internet to recover the cost?"

"The single-chip paid on-demand model is impossible to promote, because from the time you buy VIP, all resources are free... This is the choice of all video and music platforms!

What are the so-called VIP fees?

Quality content?

This is just one aspect, I have talked to a lot of PPTV VIP members, they buy VIP, just feel convenient, although they can also find resources one by one outside, but it is more convenient in PPTV, because the integration is good, the update is timely...

Therefore, the VIP fee is actually bought by the user for convenience rather than really paying for the copyright. Most people who buy VIP think that I can actually get these things for free elsewhere, but you do have a lot of convenience here, so I don't have to work hard, anyway, there is not much money for the monthly subscription. ”

"You engage in single-chip payment, which is against the psychology of consumers!"

"Video membership fees, it is impossible to cover all the cost of the movie!

I calculated, even if 1/4 of the country's network users have bought PPTV worth 100 annual membership, how much does it add up? 25 billion!

The recharge channel takes 30%, and the remaining 17.5 billion will be distributed to the movie, how much can it be? Can it cover a film market close to 100 billion? No way! ”

"The ecological creation of modern shopping malls has given the film industry a large environment for content production with large investment and dignity.

Therefore, movies are still the ecological core of shopping malls, because the volume of the Chinese market has become large, and China's cinema ecology can guarantee that at least 20 top-level movies can be produced a year! “

"This ecology is unlikely to be broken for the time being, and we will not break it, and if the Internet wants to break it, it is impossible, because the number of screens is equal to the construction of spiritual civilization... I don't think that those who engage in the Internet will go against national policies! ”

"Finally, let me talk about big data!"

"Film is a commodity and an art, the human element is big, there are many variables, and there are some emotional things in it.

In the big data model, the human factor is only a small part of it, most of which cannot be quantified in the data, only professional people can distinguish the variables outside these data models, for example, "Fuchun Mountain Residence Map", there is a lot of discussion, various data shows a high level, and the market value of the star cast is also very large, but in the end it did not sell much at the box office..."

"Now in an era of change, the audience is changing, the mainstream audience has become a post-95 generation, with an average age of 21.4 years old, their audience is a group of people who grew up watching Hollywood movies, what will happen in the future, it's hard to say, but what we need to do first is to have the ability to mass-produce 6 or 7 genre films..."

"Hollywood swept the world by relying on this waterfall tactic back then, all kinds of types, all kinds of styles, and all kinds of themes, all kinds of hot spots, what stands out is that a lower limit is qualified, the amount is full, there is always one that can satisfy you, rapid large-scale dumping, and the film industry of other countries will collapse."

"Don't underestimate this ability, only Hollywood can do it in the world at present, and other countries are limited to the size of the market and can only produce one or two film genres, and they can't do this kind of "waterfall tactic" at all, and they can only be dumped. ”

……

Shen Xudong said a lot...

He rarely says so much, and it's not a special case!

This year, several major Internet companies have begun to do film companies, the birth of Ahri Pictures, Tencent established Tencent Movie +, Baidu established the Film Division, Youku established Oneness Pictures...

They are waving tens of billions of funds and recruiting troops...

It hurts the traditional production company, and I don't know how to fight!

A bunch of new tricks that they haven't seen at all ...

For example, Entertainment Treasure, the scale of the first phase of Entertainment Treasure is 72 million yuan, and nearly 300,000 users participated in the rush purchase, supporting the financing needs of 4 films.

The second phase of Entertainment Treasure, with a total scale of 92 million yuan, was purchased by nearly 160,000 people, supporting the financing needs of five films.

This is something that traditional film companies can't imagine.

Shen Xudong directly asked, 'Is it possible to guarantee a 7% rate of return on film investment?' You're all making movies, nine out of ten projects...'

Shen Xudong is the leader of a traditional film production company, and he also does streaming media, so it is very appropriate for him to come forward and say this!

Of course, the people on the Ahri side don't admit it, and they talk a lot about financial management, trust, or something...

In the end, he even said, 'The first phase of the product can only invest 200 yuan at most, and the second phase is capped at 2,000, which is also illegal fundraising?' ’

The scale of Entertainment Treasure is only about 100 million yuan, which is not worth mentioning at all, and the investment ceiling is deliberately set very low, just to let more people participate in Entertainment Treasure! ’

Well, it's not illegal ...