In fact, Jiaxing Media can complete the bet, it is really the right time and place and the right people to have...

Really good luck!

Hurry to end the gambling before the film and television industry encounters a cold winter in 2018...

In fact, it's not bad for newcomers to choose Jiaxing...

When a newcomer debuts, if he can catch the popularity of a first-line star, it will be of great benefit to open up his popularity.

So Song Zhuer is Cecilia Cheung, and Cecilia Cheung is Cecilia Kobayashi.

They are similar in appearance, but the main owner of the rub is not the one who really brings himself. Rao is like this, with the name of his predecessors, he still makes the audience remember.

If there is the support of the top celebrity, the popularity will only be faster.

You look at Reba, after signing a contract with Jiaxing, followed by Yang Xiaomi, drama appointments, variety shows, and business, in just a few years, from unknown to first-line traffic.

But... The resources are given to you, whether you can become popular is another matter, Reba can be popular, and it stands to reason that Jiaxing can also be popular with others.

The opposite is true.

Several actors who signed a contract with Reba in Jiaxing were supporting roles next to Yang Xiaomi when they debuted, and now the situation is still not much better.

In fact, at the beginning, the agent took the artist, no matter how big or small, the nanny was general, from the artist's food, clothing, housing and transportation, to image management, what kind of drama to take, what business to talk about, what kind of style to do, all in one hand.

This kind of one-to-one brokerage team helps agents to understand and explore the characteristics of actors to the greatest extent, pick up plays suitable for actors according to their characteristics, and praise popular actors in a targeted manner.

A stable cooperation is a win-win for both the agent and the actor. But the one-to-one model is not necessarily a good thing for the company.

From the first generation of agent Wang Jinghua to leave Huayi with the cultivated stars, to Fan Xiaopang's enthusiasm for artist studios, and celebrities have set up their own doors, and then to Yang Xiaomi's own full-fledged and left her old club, filming with one hand and being a producer with the other, the star's right to speak and choose is gradually increasing...

But that's a loss for the company that nurtured them.

All kinds of phenomena are constantly reiterating - entertainment companies are important to make stars, and it is even more important to retain people.

In order to retain the signed artists for a long time, the agency team borrowed from Hollywood's star-making model and the operation method of Korean idol factories, and gave up the one-to-one model.

TiMi Media was like this at the beginning.

The contracted artists are managed by the same professional team from image packaging to professional training to performance arrangement, advertising endorsement, and business cooperation, and the business commissioner is responsible for the business resources of all artists in the company, and the image consultant is responsible for the image design of all artists, and each field is managed by professionals.

At first glance, this management method is reasonable, efficient and targeted.

But this model is a bit of an assembly line, and it is a good model for producing idol groups.

If it is applied to actors, actors created according to this model are easy to ignore their personal characteristics, and the artists they finally create are all applied to a unified template.

The legs are long, the legs are three-dimensional, the three-dimensional marketing is mixed, the label is single, the diggability is poor, the face is blurred, and the substitution is strong.

TiMi Media is a production-oriented company...

I want a unique actor!

Later, it was reformed and divided into five groups, each of which had its own broker docking business, and internal competition for posts...

Why doesn't Jiaxing use this model?

Because of the poor production ability!

Jiaxing was originally a production company built up with Yang Xiaomi's traffic.

When the company was founded, several partners decided to walk on two legs: artist agency + film and television production.

The idea is realistic, but the operation... There is a big problem!

Jiaxing can't compare with the old production company in terms of IP reserves, and the company's artists are all newcomers except Yang Xiaomi, although she is a trump card, but Jiaxing's self-made strength is not enough...

It's embarrassing!

Moreover, the time when Jiaxing was established coincided with the rampant domestic traffic, and the popular actors on the market were either Korean trainees who returned to China or newcomers who were highly praised by film and television companies.

There was no chance.

Reba can become popular, it's really lucky.

She is not irreplaceable...

The traffic is only temporary, actors, and in the end, it is their acting skills and strength that they fight.

Of course, for most people, a moment of traffic is enough!

Why mention traffic?

Because Wu Fanfan terminated the contract and returned to China, he announced that he would star in Xu Jinglei's movie "There is a Place Only We Know"...

Oh, he signed Ji Xiang's flag...

Ji Xiang was from Wang Jinghua, and later followed Li Lianhua, last year, he was poached by the Da Tiantian team...

Therefore, Ji Xiang can dock with Huayi and Wanda's projects.

However, after "Lao Paoer", Fanfan was directly valued by Ahri and took on several big dramas, "Journey to the West", "Flowers", "European Raiders"...

Oh, "Flowers" was returned...

Wang Jiawei's Zedong Pictures is the co-producer of "European Raiders", the movie was 97 million on the first day, and it was less than 20 million the next day, with a total box office of 145 million...

Fracture drop!

No matter how bold Lao Wang is, he doesn't dare to gamble.

……

Fan movies are very harmful to actors, especially the leading actors!

Because most fan movies are bad movies, bad movies sell well...

Of course, fans can boast about the so-called "actual performance" and "coffee position", but as everyone knows, the more bad movies at the box office, the more people have seen the poor performance of this star...

I have a very bad impression from the bottom of my heart, and these are all things that need to be paid for by later films!

This is called a market bubble.

Capital is very ruthless, and traffic stars with poor acting skills, once the negative effect on the film's reviews and word-of-mouth exceeds the positive publicity and box office effect, they will inevitably gradually lose their good film and television resources in the past, and become a market bubble that bursts instantly.

Shen Xudong has no interest in bubbles...

He doesn't even bother to make fan movies, so naturally he has no interest in doing traffic.

……

On the last day of the Shanghai Film Festival, in addition to the closing ceremony, there was also a forum unit with the theme of 'Reality-Poetry-Hero'...

It looks very complicated, but it is actually a discussion of how to innovate martial arts movies.

After all, martial arts movies are a unique genre of films bred by Chinese films, but in recent years, martial arts films have declined, and there has been no pure martial arts film released for a long time!

The better "Di Renjie" made by Tianmei Media, the better "Tang Strange Stories", although it has martial arts elements, they are all suspenseful themes.

Xu Haofeng spoke first, and he said very frankly: "From the perspective of investors, the theme of martial arts is not popular enough, and the attention is not high... Investors invest in movies, look at the subject matter first, and the market ceiling of martial arts films has a ceiling... The market value is limited, so even if there is a good book of martial arts films, no one can be found to invest... Xudong wrote about his martial arts debut, and his first work was "The First in the World"... You should know a lot about these. ”

Shen Xudong grinned and said helplessly: "Only if you can fight can you have martial arts, even if I want to shoot, I have to find a suitable actor, right?" ”

"Just have the right actors?"

"Well, to say something real, the martial arts genre is indeed niche, China's largest online Chinese station, starting point Chinese network, popular are fairy, fantasy, urban themes, for a while several editors wanted to revitalize martial arts, so invited Huang Yi to serialize the new book - "Sun and Moon in the Sky", I was very excited, and also rewarded an alliance master, and then read three chapters and couldn't read it..."

(End of chapter)