In fact, aside from popularity and commercial value, Yuan Quan, Qin Hailu, Yin Tao, including Mei Ting, are not weaker than those big stars in acting...

To tell the truth, in addition to Zhang Ziyi, who is a Chinese award slam in hand with 9 actresses, such as the classic roles of "Crouching Tiger, Hidden Dragon" and "The Grandmaster", she can be called the top three actresses in film history after Gong Li and Maggie Cheung.

The other big flowers, compared with those little famous Tsing Yi queens, actually have no advantage in their own business ability.

From the perspective of the original time and space, from the perspective of the market, 2013 "To Youth" and "The Grandmaster" are already the last glory of these so-called big flowers.

Since then, until later, in the whole decade, the top 10 movies at the annual box office of 70 films, only "Hong Kong", "Jedi Escape", "Megalodon", "The Climber" 4 movies...

In these works, the big flowers are basically the heroines of the border...

After the commercial blockbuster, the consensus on choosing the heroine is either to find an actress in Tsing Yi with good acting skills, or simply choose a newcomer...

Because, after that, the blockbuster commercial films are basically big productions with male stars leading the box office, we have already spent money to invite male stars, and then spend a high salary to invite those big flowers with "starlight" and "coffee seats", which is a very cost-effective thing~

Oh, the publicity of "Heart Flower Road" is very conventional: ticket supplement + roadshow + online word-of-mouth marketing...

is ready to smash 60 million to make up for tickets, Tianmei Media as the issuer to smash 10 million, Maoyan platform to smash 50 million...

Now, it's your cat's eye that is in a hurry to grab the market...

The issuer has already subsidized 10 million, which is enough to give you face - Maoyan has only raised $500 million, and it's not that there is no money...

……

Online ticketing platforms have been beaten into dogs...

In particular, Maoyan directly opened peripheral sales on the platform, among which more than 28 million were sold around "Nanhai Guixu (I)"...

What is it called?

E-commerce!

Baidu CEO Robin Li announced at the Baidu Nuomi "Member +" O2O ecological strategy conference that he will invest 20 billion yuan in the glutinous rice business in the next three years, and the money will be invested in two core directions - catering and movies...

How is it distributed?

Zeng Liang, vice president of Baidu and general manager of Baidu Nuomi, gave a "wolf-like" answer: "We will provide as much money as we need to ensure that China's film selection market is the first." ”

Tao Piao Piao also said, 'Tao Piao Piao Ticket must compete for the first place, the sooner the better!' ’

And the willingness to Taopiao is even stronger - Taopiao is backed by Ali, which itself is an e-commerce, and movie derivatives are a blue ocean market...

In Hollywood, it has become almost the norm for movie spin-offs to outperform box office receipts, such as the Star Wars trilogy, which grossed $1.8 billion at the box office and more than $4.5 billion in its derivatives.

And derivatives also have secondary communication attributes, which are also of positive significance in increasing the box office of movies.

If Ahri Pictures wants to make a difference, it naturally has to lay out derivatives...

Moreover, derivatives are well done, which can attract powerful filmmakers to choose the platform...

When the sales of film derivatives become an important way for the filmmakers to market and increase their revenue, whoever can drive the overall income of the filmmakers will inevitably become the preferred partners of the filmmakers in the future.

Guevara is out, and after the first round of shuffling of the online ticketing platform, the rest is not bad for money!

Who will be left behind in the second round of reshuffle?

It's hard to say!

……

After the release of "Heart Flower Road", Shen Xudong paid attention to the box office on the first day: 167 million...

And then he didn't care about the film anymore - it was won.

This year's National Day file is not without opponents, Xu Anhua's masterpiece "Golden Age", the sequel to "Ruffian Heroes" "The Dawn of the Ruffian Heroes", by the way, there are also "Dam Collapse 3", "McDull"...

That's right, in addition to TiMi Media, several other veteran filmmakers are collectively absent...

It's a wise choice - if you know you can't beat it, don't just don't get tough!

So why does "Golden Age" think he can do it himself?

A strong star lineup, as well as the theme of the Republic of China - the Republic of China era where a bunch of masters are admired by people on the Internet.

And the most important thing: Baidu glutinous rice supports!

Big data blessing: It is concluded that the final box office of 200 million to 300 million is the box office expectation they gave.

According to the introduction of the relevant person in charge of Baidu at that time, this result is a scientific judgment made from multiple dimensions such as actor popularity, director popularity, movie attention, and release time based on Baidu search data, Sina Weibo data, and historical box office data of Chinese films in the past 5 years...

That's right, all aspects were considered, but the movie itself was not considered!

This also proves that big data + movies = Nothing!

Shen Xudong wanted to prepare a speech and be invited to attend the symposium of literary and artistic scholars.

The theme of the symposium - to achieve the great rejuvenation of the Chinese nation, Chinese culture needs to flourish!

This symposium is definitely the highest level in the mainland...

Of course, Shen Xudong attaches great importance to it.

He was thinking about the topic of his speech - he was a representative of young filmmakers, and he was also the only post-80s generation among the eight delegates, and the only one who did not have a temporary post...

The other seven: Mr. Tian Hua belongs to the artist who is a living specimen;

Liu Xiaolingtong belongs to the first-class actor of the actor troupe of the China TV Drama Production Center;

Li Xuejian is the vice chairman of the China Federation of Literary and Art Circles, the chairman of the China Film Association, and a first-class actor of the National Theatre

Wang Chaozhu, a first-class playwright of the General Political Repertory Troupe;

Chen Kaige, Vice Chairman of China Film Association, First-class Director of China Film Group;

Feng Xiaogang, Vice Chairman of China Film Association, First-class Director of BJ Television Art Center;

Chen Daoming, first-class actor of BJ Television Art Center;

Lan Xiaolong, second-level screenwriter of the TV Art Center of the Comrades-in-Arms Art Troupe of the BJ Military Region...

There is only the introduction column behind Shen Xudong that reads 'film director, screenwriter'...

He is going to talk about the two themes of 'Chinese Dream' and 'Community with a Shared Future for Mankind'.

The Chinese dream is different from the American dream, the American dream focuses on personal value, and the Chinese dream is related to national rejuvenation and common prosperity...

Therefore, "Home at One Point" is more meaningful than "Chinese Partner"...

Pull it back...

Shen Xudong did not pay attention to this year's National Day file, which does not mean that the industry does not care...

After all, before the release of "Golden Age", Baidu Nuomi had already announced in advance that according to big data, the final box office of the film was between 2~300 million, and it also launched a crowdfunding project similar to Entertainment Treasure - Baifa Youxi!

Baidu declares that the Internet should allow film industry professionals and investors to witness the power of big data again, and bring more big data to film investment, production, marketing, distribution, derivation and other links.

And then... Seven days after the National Day, the box office of "Golden Age" did not reach 30 million...

Chen Xi directly posted on Weibo: Internet + big data + crowdfunding + movie = "Golden Age"?

This Weibo has led a lot of people to discuss big data...

There's no way to predict in the content industry! ’

I think the problem might be in the data source, in the algorithm. For example, the comments on Weibo are not representative, or some people swipe the comments, or the classification and selection of people are not accurate. But on the other hand, don't deify big data, thinking that big data can predict everything, which is not the case. ’

Shen Xudong, the person who finished writing the manuscript, also joined in the fun: "As soon as I saw this theme, I knew that there was no drama... Xiao Hong is still in the 'golden age'?

This is similar to some people advocating that the masters of the Republic of China gather a hanging sample...

Our research on history found that the Wei and Jin dynasties and the Republic of China are quite similar, they are the era that "cultural people" like to blow the most, and they are also the darkest and darkest era! I have to add a big giveaway! ”

(End of chapter)