Rich second-generation entrepreneurs...

If a rich second generation eats and drinks all day to show off his wealth, it is really difficult to lose his family property.

If you suddenly have the idea to invest and start a business, it is quite easy to lose your family property with your strength.

To be honest, I really haven't seen a few really rich second-generation people who have lost their family property by eating, drinking, and prostituting, but they are positive, and there are many people who have lost their family property by studying and investing hard.

The most typical example is Lifan Group.

Lifan's eldest prince "Wonderful Brother" washes the floor, lies flat at birth, drives a Bugatti, and plays in heaven and earth... Lifan's affairs are basically not much in charge.

Lifan princess "Struggle Sister" Suo Wei, studying in the United States, conscientious, vigorous reform, 007 walked, worked hard for the enterprise, and then, Lifan Group went bankrupt...

If you look at history, those who lose their ancestral business are often either pretentious, doing business, and making big bets, or they are extremely addicted to gambling and lose all their ancestral property.

Entrepreneurship?

Make a hair!

The reason is very simple, analyze it a little: the rich second generation starts a business, always loves to pull friends around him, who and whose father is what he does, it seems that the resources are particularly dicked. Everyone hit it off, each invested hundreds of thousands, and went straight to work.

After a week of work, the company came to a problem, there was no main executor, everyone was talking hi, the rights and responsibilities were not clear, and the execution efficiency was low.

The second point is that it is difficult for the rich second generation to estimate the labor cost. He is too accustomed to living on his own, he feels that he is so tired of doing this thing, his salary has to be high, 20,000 yuan a month, and he calls a little brother to come over to help.

But in fact, this job is a job with a cost of 3,000 yuan

The cost of the office is also a big one, in fact, the company can rent a one-bedroom apartment in a residential building in the early stage. The rich second generation can't do it, he must rent an office building, rent an office building and buy brand new office supplies, a lot of expenses.

In terms of cost control, the rich second generation is not a good gimmick. People know that you are a rich second generation, and everything is quoted at a higher price, because they know that you have money, and they can't bargain.

Countless small costs are magnified, and when they come together, it is a big number that drags down the company.

There is another reason, too superstitious self-media.

Self-media propaganda is indeed useful, but it is not worth superstition.

He felt that as long as Weibo, Xiaohongshu, Douyin, and the official account found a lot of marketing and promotion, everything would be fine.

He doesn't haggle either, he doesn't have a creative brief, he doesn't even have an expected rate of return...

After the advertisement, I had to promote drinking in the evening, and opened a few bottles of spades for the sake of face.

Looking back, the budget was spent, and it didn't work for anything.

Finally, the rich second generation likes to kill in the Red Sea!

It's the wind chaser...

The problem is that chasing the wind and catching up with dividends is the basic knowledge that everyone knows, but many times when you realize that a certain industry is the outlet, it means that it has been killed into the Red Sea.

A netizen commented on Wang tearing onion entrepreneurship: The most dangerous time in his life was when he watched his IG team win the championship in 18 years.

At that time, Xiao Wang drove Panda TV, led the IG team, and earned 400 million to 5 billion (valuation) while playing...

If the next script is correct, he should enter the market to integrate e-sports resources, and even introduce Wanda Entertainment to share a piece of the pie with big capital like Tengjing.

Fortunately, his father made a mistake and was withdrawn by the bank, and Wang Tearing Onion didn't pay attention to the turnover.

In an instant, his assets collapsed like a landslide, completely shattering his dream of struggle...

It's good, otherwise, I really think I'm the chosen one...

……

"There is nothing technical about live broadcasting, and it is not cost-effective to engage in game live broadcasting and pay ultra-high bandwidth fees..."

"But I think the valuation of Betta is close to 10 billion... They said live this track..."

"What the hell do you do with us?" Shen Xudong waved his hand: "We are just a company that makes film and television, and the reason why the Maoyan platform introduced live broadcast is also to promote movies, short videos, and PPTV..."

"We don't do any game live streaming!"

"What if TiMi Games needs a live streaming platform?"

"That..."Shen Xudong changed his words: "Let them invest in Maoyan... Anyway, Maoyan has more than 200 million registered users, and usually these people buy tickets... You can also watch the live broadcast! ”

"Then we still have to get in!"

Shen Xudong scratched his head, and then said: "You go and talk to Teng Xun, and ask them for 3 billion... Otherwise, I will be my own ecological chain! ”

Its own ecological chain is to rely on PPTV, Tianmei Entertainment and Maoyan's own user reserves, spend money on live broadcasts, and make short videos by the way...

Short video track...

Douyin, Bilibili, Kuaishou, Watermelon Video, Xiaohongshu...

Shen Xudong knows that he will most likely not be able to be the first on the track - Douyin is a product of ByteDance's All in.

However, it is not a big problem to use TiMi's star resources and film and television resources to achieve the top two in the industry!

Chen Xi immediately asked, "Do you want to do a live broadcast?" ”

"There is not much market potential for live streaming alone... I'm ready to move on to the short video track! ”

"Why? We're making long videos. ”

“… Short videos belong to the UGC model, that is, users create content, and they don't have to provide content themselves, saving money...

Long video platform,You need to spend a lot of money to buy content or make content,For UGC,There is no content without users,The more users there are, the more high-quality content,The more advantages it has,Therefore,UGC is difficult to accumulate users at the beginning,But after having hundreds of millions of users,It has a great competitive advantage... One of the biggest advantages of making short videos is... Copyright! ”

"Copyright?"

"That's right," Shen Xudong nodded: "The popular film and television lectures are all copyrightless, and we can use this thing as a starting point... Also, pay more attention to the political situation..."

"Okay," Chen Xi nodded, changing the subject: "I heard that you have been dissatisfied recently?" ”

Shen Xudong was holding the tea and preparing to drink water, and when he heard the words, he sprayed directly: "What is it?" ”

“… Pay attention! Chen Xi didn't pay attention, and was directly sprayed with tea...

"Desired?" Shen Xudong pointed to his face: "Am I like?" ”

"I listened to them..."

"Who? Who is spreading rumors? ”

“… Recently, PPTV did a variety show called "First Grade"..."

Shen Xudong was not angry: "What's my business? ”

"There are a few little girls who are of good quality!"

Shen Xudong gave her a blank look: "... In the first grade, do you choose a child star? ”

"No, it's a freshman... First-year students from the three major universities of Chinese opera, Shanghai opera and Nortel participated in the show together! ”

"Chinese opera actually allows first-year students to go out?"

Chen Xi explained: "... The three major colleges and universities PK on the same stage, and in the final ending, a suitable team is selected to star in the graduation drama... Chinese drama can't be left behind! ”

“… That's pretty burning... Who are you looking for? ”

"I told you that a few girls are really good, I signed a few..."

"No, why are you telling me this?"

"Tell me..."

"Pimping?"

"It's so ugly, you give them some pointers and let them take fewer detours!"