After drawing the flatbread for the clerks, Li Yinguang walked to Scarface and sat down, signaling that she didn't have to be restrained, she was sitting down and talking about something.

"What's wrong?"

Scarface shook his head: "Nothing happened, but today there are at least a dozen more free newspapers on the market in Cheongju City, and the number of them is quite large." ”

Li Yinguang didn't feel strange, but thought it was extremely normal, maybe these people were preparing after seeing the sensational effect of the 'Xihe Daily' free release yesterday morning.

Isn't it just a newspaper, as long as the number of prints is large enough and you are willing to spend money, then it can be 'blown' in a short time.

"It's not surprising to seize the market."

Li Yinguang smiled and asked, "Have you read all those newspapers that are free of charge?" ”

Scarface nodded: "A few points!" ”

"How's the quality?"

Scarface shook his head: "The content is empty, there is not much valuable information, and a lot of it can be seen that it was made in a hurry, which is very rough." ”

After a slight pause, he continued: "However, the printing quality of these free newspapers is generally not bad, and even a few points, the content can be said to be in the past, but I heard that the content has been published in other newspapers before, and it is a bit old. ”

Li Yinguang said with a smile: "New bottles of old wine, change the soup without changing the medicine, as expected, these passable contents are all made by those old newspapers." ”

Most of the people who were able to see the prospect of a 'free newspaper' in just half a day, produce a sample newspaper in one night, print it overnight, and publish it the next morning are also people in the industry.

"When will our 'Mambach Town Tabloid Newspaper' be released?" Scarface looked at Li Yinguang and asked.

Li Yinguang shook his head: "Don't worry, let them fight for two days first." ”

After a pause, thinking of something, he changed the topic and asked, "Have you contacted the merchant who sold or bought the commodity?" ”

Scarface shook his head, "Not yet, do you think this is important?" ”

Li Yinguang nodded and said: "Free newspapers must have their own core things, so that they can attract people to read, otherwise they can only be used as waste paper to paste windows or wipe their buttocks." For example, our "Golden Lock Family", a novel of wealthy family grievances, as well as those employment information, acquisition information, and even real estate information.

These things are valuable to those in need, and we need these people to look through our newspapers for better propaganda purposes.

Free delivery is only a path, a means, the purpose is to obtain greater user attention, and the newspaper should form a complementary relationship with users.

Only in this way can the free newspaper be stocked, otherwise no matter how many copies are placed, without advertising by merchants, it will still not be profitable and will die! ”

Scarface nodded: "Then I'll take people to the port dock to see if I can meet the ironclad city that has just landed, and if there are any materials to sell!" ”

"Go ahead!"

Li Yinguang waited for Scarface to leave before beckoning to Jiang E, who was standing not far away.

Jiang E twisted her waist and trotted over: "Boss, do you have something?" ”

Li Yinguang smiled at her: "Find two people to go to the street, find a copy of the newspaper that was put on the market for free today, remember, don't spend money, you want the kind that is free to put on the market." ”

"Understood!"

After Jiang E left, Li Yinguang sat in the rest area and fell into thought.

Yesterday's appearance of the 'Xihe Daily' brought a great shock to the newspaper market, and today more than a dozen newspapers followed suit, which shows that the sensitivity of the Cheongju market is by no means comparable to that of a small place like Manbach Town, but whenever they see something to make money, they will rush to follow, and even from behind, it is not difficult to see the shadow of capital.

Unless you have the technology in your hands and can put up barriers that people can't just imitate. Otherwise, there must be a sign that is loud enough, and the sign is bright enough, and some people will feel that the shit will be fragrant, which is also a fact.

As the founder of the free newspaper+, the 'Mambach Town Tabloid' must first have its own attitude, secondly, its own standards, and finally the innovative spirit of excellence.

If you want to make money, and to make long-term profits, you must make the brand loud and bright, at least in the early stage, you have to form brand barriers.

All the content published in the tabloids in the town of Manbach can find prototypes and can be imitated, and the only thing that cannot be imitated is what people can't find and don't have.

For example, the novel 'The Golden Lock Family'.

Since it can spread in the streets and alleys of Mambach and conquer the public, it can also become popular in Cheongju City.

The first three chapters of "The Golden Lock Family" have been published in the "Xihe Daily", although it is said to be a pirated version, but it can be regarded as an important publicity warm-up for this novel.

Because the 'Xihe Daily' only has the first three chapters in its hands, and the rest of the content is in the hands of the Ancient Castle Iron Armored City, looking for someone to imitate it will only make a four-way difference.

This is also the reason why Li Yinguang is not in a hurry to publish the 'Mambach Town Tabloid Newspaper'!

At noon, Jiang E found a copy of all the free newspapers that were put on the market today, but in fact, there was no need to look for them, a place like Third Avenue was a must for free newspapers, and it was just waiting for someone to deliver it in the store.

There are as many as sixteen in total, as Scarface said, there are indeed a few points in it, the content is not bad, and people can open it to see, but more of it is some garbage advertisements, and even some unsightly things, which can be regarded as a sword, and this aspect of the content should be preferred by men.

"This kind of thing has to be printed with good paper and ink to attract people!" Li Yinguang muttered to himself.

In the evening, Bai Youxuan came over and said, "The clerks in the store are all vying to read the 'Xihe Daily', and I also took it over to take a look, the 'Golden Lock Family' published is really interesting." ”

"Interesting?" Li Yinguang asked.

Bai Youxuan nodded: "It's very interesting, these clerks in the store like to watch, even if they are illiterate, they are quite fascinated by listening to others read." After a slight pause, he continued: "In my opinion, this 'Golden Lock Family' is the finishing touch of 'Xihe Daily', and basically everyone who has read 'Xihe Daily' has a strong sense of expectation for the chapters below 'Golden Lock Family'. ”

Li Yinguang shrugged his shoulders and said in an extremely flat tone: "I wrote "The Golden Lock Family"!"

Bai Youxuan was stunned, and looked at Li Yinguang in disbelief, wanting to confirm the truth of his words.

Li Yinguang said with a smile: "The Xihe Daily published the first issue of the 'Mambach Town Tabloid' that was leaked! ”

Bai Youxuan's eyes flickered and said, "According to this, the 'Xihe Daily' doesn't have the later chapters of "The Golden Lock Family" in its hands? ”

"Definitely not, "The Golden Lock Family" is a killer feature in our hands!"